Intranet mit-ibm-connections+xcc-vaude

Felix Binsack
IBM Champion
Founder & CIO TIMETOACT GROUP
Inventor and Product Manager XCC
Im Mediapark 2, 50670 Cologne, Germany
+49 221 97343-0, felix.binsack@timetoact.de
Commercial Enablement Call
- Repeatable Solutions:
Vaude Sport GmbH und Co. KG
3. Juni 2015
Increase IBM Connections SALES
(Usage, Adoption and ROI) with XCC - Web Content
Management and Custom Applications for IBM Connections

VAUDE – Das Unternehmen
Deutscher Mittelständler, Hidden Champion
Deutscher Bergsportausrüster, Gründung 1974
Sitz am Bodensee, Familienunternehmen
VAUDE beschäftigt weltweit rund 1.500 Mitarbeiter,
davon 540 in Süd-Deutschland
VAUDE steht für hochwertige Produkte,
innovative Technik und verantwortungsvolles Handeln
Domino-Bestandskunde

Ausgangssituation & Projektstart
„Altes“ Intranet auf Basis von SiteCore nur vereinzelt genutzt
Informationen waren veraltet und versteckt
System war zu kompliziert in der Bedienung
Keine soziale Funktionen, reine Nachrichtenseite
Ziele:
Neue Organisation des Intranets
Schaffung einer Kommunikations- und Collaborationsplattform
Größere Vernetzung der Mitarbeiter untereinander
Erhöhung der Transparenz zwischen den einzelnen Unternehmensbereichen
Abkehr von reiner Top-Down-Kommunikation

Ausgangssituation & Projektstart
Projekt ist nicht bei der IT aufgehangen, sondern Online-
Marketing ist federführend
Alle Abteilungen sind einbezogen, welche Inhalte auf die
Startseite sollen
Guter Übergang von altem zu neuem Intranet
Von den Mitarbeitern gut angenommen

VAUDE – Die Ausgangssituation
„XCC integriert die Interne Kommunikation nahtlos in IBM
Connections. Die Fachbereiche schätzen besonders die
unkomplizierte Art, in der Content für die Landingpages
erstellt und verwaltet wird. Selbst Skeptiker waren schnell
von unserem Social Intranet camp überzeugt.”
Manfred Meindl, Leiter Online Marketing,
VAUDE Sport GmbH & Co. KG

Hybride Lösung:
Social Business Suite mit Intranet als Frontend
IT Rebellen Interview
http://it-
rebellen.de/2014/06/06/hybride-
loesung-social-business-suite-mit-
intranet-als-frontend/
YouTube Video
https://youtu.be/2MMaZqBlKZo

Social Intranet mit IBM Connections - Präsentation
von VAUDE Sports zur IBM BusinessConnect 2014
YouTubeVideo
https://youtu.be/8JsU8ptWTtk

Integrate Internal Communications and
Custom Applications into IBM Connections
http://connections-apps.com/xcc

What do these have in common?
Both are almost impossible
to conquer for beginners.
IBM Connections Eiger North Face

Knowledge Workers…
Work out loud, share public if they can
Develop ideas and exchange opinions
Work in multiple communities
Use most apps incl. activities
Organize their work with IBM Connections
Knowledge Workers love IBM Connections,
but what about all the other employees…?

Knowledge Workers love IBM Connections, but…
Knowledge Workers are only asmall minority in most companies.
Knowledge Workers alone cannot sustain a Social Intranet.
Without a broad lobby Social Intranet projects have not enough
weight and are often delayed.
How can we gain more supporters for Social Intranet projects ?
Let’s look at the traditional Owners of the Intranet:
Internal Communications

Internal Communications…
Top Down / 1:n Communication
Approved Content / Binding Directives
Communication of Mgn. Ideas and Opinions
Important Information stays on Top
Pixel Perfect Layout
Has lot of valuable content.
Could win a lot of insight with IBM Connections.

How do you integrate
and Collaboration ?

Internal Communications Knowledge Worker
„Employees have to be aware of our
priorities, strategy, values and important
news. Everything important must be
published on my platform. I do not care
about social as long as employees do not use
it as a propaganda platform. My content
needs to look great.“
„I do not care about the constant self praise.
I need Enterprise Social Software to get my
work done and stay in touch with my peers.
Social is great to develop ideas and
exchange opinions. My content must be
created fast and easy.“
Intranet Expectations differ…

Internal Communications and Collaboration / IT
Pretty and
colorful
Functional
and
integrated

Peer-To-Peer
Collaboration
Internal
Communi-
cations
The
Antipodes
of any
Intranet!
Web Content Management
Top-Down Communication
Social Software
Peer-To-Peer Collaboration
Stagnating  Rapidly Growing
Top Down / 1:n Communication  Bottom Up / n:n Communication
Approved Content / Binding Directives  Unofficial Content
Communication of Mgn. Ideas and Opinions  Formation of Ideas and Opinions
Important Information stays on Top  Popular Information stays on Top
Dedicated Authors with Intense Training  User Generated Content (without Training)
Pixel Perfect Layout  Form Follows Function
Set as default Homepage by Policy  Set as default Homepage by Employee
"Management’s Intranet”  ”Employee’s Intranet”

Web Content Management
Top-Down Communication
Social Software
Peer-To-Peer Collaboration
Stagnating  Rapidly Growing
Top Down / 1:n Communication  Bottom Up / n:n Communication
Approved Content / Binding Directives  Unofficial Content
Communication of Mgn. Ideas and Opinions  Formation of Ideas and Opinions
Important Information stays on Top  Popular Information stays on Top
Dedicated Authors with Intense Training  User Generated Content (without Training)
Pixel Perfect Layout  Form Follows Function
Set as default Homepage by Policy  Set as default Homepage by Employee
"Management’s Intranet”  ”Employee’s Intranet”
Peer-To-Peer
Collaboration
Internal
Communi-
cations
The
Antipodes
of any
Intranet!

We evaluated Intranet strategies…

Focus on Internal
Communications
Intranet Strategies
Know
Focus on
Collaboration
Share
Side-By-Side
Communication
and Collaboration
Know
Share
Enhance
Communication
with Collaboration
See Appendix for a full overview of Intranet Strategies
Integrate
Communication
into
Collaboration

SPOTSingle Point of Truth
Different platforms
for Communication
and Collaboration
cause
• content
fragmentation,
overlap,
redundancy and
inconsistency
• author & user
confusion
• attention
fragmentation
• governance
problems.
With more
than one
platform
there CAN
NOT be a
Single Point
of Truth.

Our story evolved…
we added the „silent majority“
of common staff and traditional
managers

What Do These People Have in Common ?
Internal Communications Knowledge Worker Traditional Manager
„Employees have to be aware of our
priorities, strategy, values and
important news. Everything
important must be published on
my platform. I do not care about
social as long as employees do not
use it as a propaganda platform.
My content needs to look great.“
„I do not care about the constant
self praise. I need Enterprise Social
Software to get my work done and
stay in touch with my peers. Social
is great to develop ideas and
exchange opinions. My content
must be created fast and easy.“
„I do not care much about social, if
something is really important it will
eventually show up in the Web CMS
based Intranet. Social software
lacks structure. The Web CMS is too
complicated to publish my
departments information. I use mail
for collaboration.“

Now, let‘s have a look at the
„Big Picture...“

Intranet & Extranet Potential
Persona Knowledge
Worker
Senior
Manager
Internal
Communi-
cations
Community
& Department
Manager
Common Staff
& Traditional
Manager
Blue Collar
Worker
Customers
& Partners
Main Tools Enterprise Social
Software (ESS)
Mail & Meetings Web Content
Management
Mail & File Servers Mail & File Servers Anonymously
accessible Intranet
Mail & Extranet
Plus / Positive Shares often,
works out loud
Has huge potential
to influence
culture
Create lot of
valuable content
High potential to increase collaborative
effectiveness and improve knowledge
management
Increase
understanding and
loyalty
Engage with
vendor early, build
relationship
Minus / Negative Does not follow
Internal
Communications
Is not authentic &
visible to common
employees
Sometimes
detached from
employees mood
Uses in-official
communication for
official information
Inefficient
collaboration,
knowledge lost
Uses Intranet too
little
Uses Extranet too
little
Expectation / Wish Better Adoption of
the ESS Platform
Better
Communication of
Change, Culture,
Priorities, Values
Improved feedback
& insight in
employees mood
Less complex
publishing of
Integrated apps,
management
directive
Better Mobile
Experience
Integrated
information &
collaboration
Common Problem Content and Attention Fragmentation
Overlapping, Redundant and Inconsistent Content
Confusion and Governance Problems

Intranet Requirements
Know Share Do
Custom
Applications
Application
Integration
Social
Collaboration
Enterprise
Social Network
Internal
Communications
Web Content
Management

Intranet Requirements
Custom Applications
• Application Integration (Custom
Apps, Light Weight, Single Sign On)
• Application to Application
Communication
• Collaborative Editing
(Documents, Presentations, Tables)
• Document Management
• Forms, Lists, Workflow
Social Collaboration
• Activity Stream
(Follow / Subscription Management)
• Activities, Blogs, Bookmarks, Events,
Forums, Files, Ideation, Likes,
Comments, Polls, Surveys, Wikis
• Communities
• Popularity Measurement
• Profiles, Networks
• Content (News, Events, Pages,
Files, Links etc.)
• Navigation
• Personalization
• Delegation
• Access Management
• Layout Management
Know Share Do

Digital Workplace
Know Share Do

Intranet mit-ibm-connections+xcc-vaude

Positioning
XCC is an extension
for IBM Connections.
XCC leverages and utilizes
IBM Connections for authentication, authorization,
content storage, content approval, search, notification etc.
XCC enhances IBM Connections with classic Web Content
Management and Application Integration capabilities and thus
integrates the two antipodes of an intranet, i.e. peer-to-peer
collaboration with internal (top-down) communications.

Intranet & Extranet with XCC
Persona Knowledge
Worker
Senior
Manager
Internal
Communi-
cations
Community
& Department
Manager
Common Staff
& Traditional
Manager
Blue Collar
Worker
Customers
& Partners
Main Tools
IBM Connections & XCC
Plus / Positive Shares often,
works out loud
Influence company
culture
Creates lot of
valuable content
High potential to increase collaborative
effectiveness and improve knowledge
management
Increase
understanding and
loyalty
Engage with
vendor early, build
relationship
Expectation / Wish Better Adoption of
the ESS Platform
Better
Communication of
Change, Culture,
Priorities, Values
Improved feedback
& insight in
employees mood
Less complex
publishing of
Integrated apps,
management
directive
Better Mobile
Experience
Integrated
information &
collaboration

Social Intranet beyond
Knowledge Workers

Community
Managers
Line of
Business
IBM Connections and XCC for...
Internal
Communications
Customers
& Partners
Mobile Users Anonymous
Access
Custom
Applications
Cloud Lovers
New Users Average User

XCC for the New Users
Improved Onboarding Experience
with step by step guide, e.g.:
Welcome
Introduction -> Message from the chairmen
Video -> Motivation & training
Social Media Guidelines / Terms of Use Acceptance
My Picture -> Upload your picture
My Profile -> Edit your profile
My Suggestions -> Build your network, follow people and communities
My Preferences-> Set your Intranet preferences
Intranet Home -> Proceed to the Intranet homepage
See Video http://youtu.be/Kc7qqVzQG9U
New Users

XCC for Internal Communications
With XCC Internal Communications is made social, i.e. its
content can be liked and commented (unless commenting
is disabled)
Content publishing, liking and commenting is integrated
into the Activity Stream and will be noticed by peers
Content maintenance can very effectivelybe delegated to
Line of Business, this reducing work load for Internal
Communications
Content masters can not only create and publish content
but curate content too (i.e. publish blog entries from
employees on landing pages / homepage)
Internal
Communications

XCC for Line of Business
Web Content Management Systems are excellent for
communication professionals, but too complex for part time
users from Line of Business
IBM Connections is made for end users without training,
i.e. it is very easy to use and thus “management compatible”
Create Landing Pages for each Business and Service Unit.
Link all landing pages thru one or thru cascading
navigations. Delegate maintenance to Line of
Business managers and their assistants.
Business and Service Units can even have their
own interpretation of the corporate style guide.
Line of Business
Intranet
Homepage
(personalized
& targeted)
SU1
BU1 BU2
SU2

XCC for Community Managers
With “XCC for Communities” Community
Owners can completely customize the
community landing without any HTML
Aggregate content from the community,
sub-communities, external content and
custom applications
Structure content, let community
members and visitors notice important
content at first sight
Visualize with complete layout control
Very easy, very fast, very flexible to use
See Video https://youtu.be/fPksMAuJ2SE
Community
Managers

XCC for the Average User
Improved content quality, reduced contentfragmentation,
overlap, redundancy and inconsistency
Improved user experience, no need to choose between different
websites. Communication and Collaboration are either on the
same page or available within one click
“Everything is in one place, employees do not need
to choose where to browse and search content”
High degree of personalization and targeting - most relevant
content is displayed most prominent (personal preferences,
region, location, department, branch etc.)
The threshold to participate and engage in the Social Intranet is
lowered, content creation can be rewarded
Average User

XCC for Custom Applications
Integrate Custom Applications using with
Single Sign On
iFrame Widgets
Clipping Widgets
Custom CSS
Custom JavaScript
JavaScript Event Handler Framework
Create an alternative to the Notes tile workspace for
younger generation
See Video http://youtu.be/GMvT-fUBg1g
See Presentation
Custom
Applications

XCC for Mobile Users
Mobile User Support
causes no extra cost
XCC is integrated into
IBM Connections
Apps for Android,
Blackberry and iOS
XCC uses the latest
Bootstrap templates
and is responsive too
See video
http://youtu.be/jv4CrO4DQHE
Mobile Users

XCC for Anonymous Access
Provide Internal Communications to Blue Collar / service
workers that do not have an LDAP account
Anonymous Access must be activated by an Admin
Anonymous access is restricted
to reading only (no comments, no likes etc.)
to XCC pages that have been explicitly been by Web Masters
marked as “Available to Anonymous Access”
to IBM Connections Content from public and moderated
communities. Content from restricted communities will never
be exposed to anonymous access.
Access Restrictions and Personalization must be achieved
on a Network level (i.e. identifying IP address)
Anonymous Access

XCC for Customers & Partners
Create an Extranet for Customers & Partners
Create and maintain content once, use it in the
Intranet and Extranet
Communicate to Customers & Partners with targeted
and personalized landing pages - IBM Connections is
for free for external users 
Manage external user invitation, registration,
passwords with UAM – User Access Manager for IBM
Connections
Customers
& Partners

XCC for Cloud Lovers
Create a complete and deeply integrated Intranet
with Communication, Collaboration and Custom
Apps without any investment in software licenses
or technology
XCC for IBM Connections Cloud is available on
Premises, on IaaS/PaaS Offering now and will be
available as SaaS Offering soon
Cloud Lovers
IBM Connections Cloud
+ XCC Cloud
= Intranet as a Service

XCC for the IT Department
XCC dramatically reduces Intranet complexity as it
eliminates the need for an extra Web Content Management
or Application Integration platform and all requirements for
platform integration (single sign on, search integration,
access management etc.)
XCC can be installed within 60 minutes, and can be tested
and customized without any interference of the production
environment. Even complete Intranet re-launches can be
prepared in “Stealth Mode”
With XCC Intranet projects shift focus within hours from
technology to content. Intranet projects are tremendously
accelerated.
IT Department

XCC for CFOs
Eliminate Web CMS costs for
Selection
Purchase
Implementation
Integration
Training and
Running
another platform besides IBM Connections.
CFOs

Increase IBM Connections Usage, Adoption and ROI
Consumer Contributor Moderator Internal
Communications
Knowledge
Worker

Call or Mail us for Questions !
Felix Binsack (XCC Product Idea & Sponsor)
+49 221 97343-10
felix.binsack@timetoact.de
Babett Schäfer (XCC Consultant)
+ 49 221 97343-38
babett.schaefer@timetoact.de
Philipp van den Boom (XCC Inside Sales)
+ 49 221 97343-66
Philipp.vandenBoom@timetoact.de
XCC Architects, Developers,
Customization & QA
Support Hotline
xcc-support@timetoact.de
+ 49 221 97343-53
Plus 15 IBM Connections FTEs (Architects, Consultants, Admins, Trainer, Support etc.)

XCC Release History (8-12 Week Release Cycle)
 08.2012 Release 1.0
– for Connections 3.0
 05.2013 Release 2.0 Beta
(Limited Availability)
– Connections 4.0
– Activity Stream on Homepage
 10.-12.2013 Release 2.0, 2.01 - 2.03
(General Availability)
– Connections 4.0 & 4.5
– Personalization
– Improvements & Bug fixes
– Performance Increases
– Personalization for Custom Profile
Fields
 01. & 02.2014 Release 3.0 - 3.02
– Improvements & Bug fixes
– New Widgets
– Mobile
– Grid Layout
 03.2014 Release 4.0
– Extended Page Management
Capabilities
– UI & Performance Improvements
 04.2014 Release 4.1
– Atom & RSS Feed Widgets
– List and Overview News Widgets
– People Finder Widget
– Breadcrumb Path & Navigation
– Multilingualism
 08.2014 Release 5.0
– IBM Connections 5 Support
– Ideation-Blog Widget
– Picture Widget
– Import and Export of XCC page
– XCC uses database to store your
settings
 10.2014 Release 6.0
– Forum Widget
– People Birthday Widget
– People Selector Widget
– Personalized Home Page
– Custom JavaScript
– Picture Slider in Embedded Experience
– Item Count Editor / Paging
 12.2014 Release 7.0
– Suggestions Widget
– Profile Completion Widget
– Intranet Preferences Widget
– Popular Content Widget
– Many more…
 03.2015 Release 8.0
– XCC for IBM Connections Cloud
– XCC for Communities
– XCC for Anonymous Users
– News Aggregation
– Saved Search

XCC Roadmap
06.2015 Release 9.0 (planned)
Client Side Caching with IndexDB
Flyout Pages
Multi Tenant for true SaaS Offering
Custom Widget API
Editor Improvements (Direct Links to Sources)
Bookmarks & Files Widget Improvements (Sort by…)
Picture Upload Widget
Likely…
Community Overview Widget
Wish list…
Acknowledgement Widget
Banner Widget
Gallery Widget
New Employees Widget
Self Service for IBM Connections Cloud Customers
FEB - Best Practices Guide for Forms Experience Builder Integration
and much much more to come…

51 XCC Widgets & Page Elements
1. ATOM / RSS Feed
2. Clipping / HTML
3. Events
4. Files
5. Ideation Blog
6. iFrame
7. Forum
8. Gallery
9. Important Links
10. Links
11. Picture Voting
(CNX 4.5 only)
12. Navigation
13. News (Top News)
14. News (Single)
15. News Channel
16. News List
17. News Overview
18. News Slider
19. People Birthday
20. People Finder
21. People Selector
22. Preferences
23. Profile Completion
24. Popular Content
25. Saved Search
26. Static Blog Content
27. Static Wiki Content
28. Suggestions
(People & Communities)
29. Website Navigation
& Breadcrumb Path
31. 22 x IBM Connections
MyPage Widgets
51. IBM Connections
Activity Stream
& Right Column

Personalization & Targeting
Navigation (German)
Links (personalized
& aggregated)
Business Unit 1
News
Location A News
My Files
My Events
(personalized, aggregated)
Static Content
(e.g. Hotline)
Clipping Widget (e.g.
Stock Quote)
Corporate Top News (in German)
(personalized, aggregated)
My Special Interest
Subject ABC
Subject GHJ
My Communities
ACME Germany HomepageFrank Adams
I am…
(passive personalization,
profile attribute inherited from LDAP)
• German Employee
• Business Unit 1
• Location A
I prefer…
(active personalization, profile attribute set by
personal preferences)
• Subject ABC
• Subject GHJ
My Connections…
• My Communities
• My Files

Mobile Experience Demo
http://youtu.be/jv4CrO4DQHE

Anonymous Access
Retrieve Content
“Run As User”
Read Public Pages
No Interaction
Read Pages
Comment, Like, Participate, Vote
Personalization
& Targeting
IBM
Connections
& XCC

Access Rights (XCC Next) Anonymous
Reader
Read Public Pages
Authenticated Reader
Read Internal Pages;
Comment, Like, Participate, Vote
Authorized Reader
Read Pages with Access Restriction
Widget Editor
Edit Widget Properties on Assigned Pages;
Edit, Select, Personalize and Publish Content
Page Editor
Access "Widgets" and "Page Settings" Tabs on Assigned Pages; Add, Remove Widgets;
Edit Page Title, Access Restriction and Page Editors; Change Grid Template; Change CSS/Layout
Content Master
Access "Page Management" Tab on All Pages; Create, Delete, Duplicate,
Export and Import Pages; Assign ‘Widget Editors’ and ‘Page Editors; Edit Page ID; Edit "Public" Page Flag
Web Master
Access "XCC Settings” Tab; Define Content Masters; Personalize Landing Page; Manage Flyout Page;
Download, Upload, Delete CSS Files, Graphic Files, Custom JavaScript, Language Files and Custom Widgets
Admin
Access “XCC System Configuration”; Mobile Apps Configuration; Customize Personalization Attribute List;
Set Application Path; Define Backup; En- & Disable Anonymous Access & Define Run As User

Demo
Showcase
Technical
Implementation
Budget
Intranet
Performance
Intranet
Strategic
Social Intranet
1 Day 1 Day 3-4 Days 8-10 Days > 15 Days
UI Customization, Demo Content ✔
XCC Installation ✔ ✔ ✔ ✔
Webmaster Enablement ✔ ✔ ✔ ✔
Design Concept, UI Customization ✔ ✔ ✔
Information Architecture Consulting ✔ ✔
& LOB Coaching
✔ ✔
Governance, Guidelines, Templates ✔
Profile Customization & Personalization ✔
Multisite Concept Implementation ✔
Legacy App Integration ✔
Content Migration ✔
Professional Services for XCC

XCC Customers by Industries
Banking
Clothing / Fashion
Construction
Education / University
Engineering / Manufacturing
Information Technology
Insurance
Government
Retail
Tourism

Jason Roy Gary
IBM Collaboration Services
is excited to partner with
TIMETOACT to bring their
Content Management
Extension for IBM Connections
to our customers as an IBM
Collaboration Services App.
This innovative solution brings additional value to an IBM Connections
environment, allowing our customers to elegantly integrate their internal
communication’s content into their social business platform. IBM and
TIMETOACT together, a partnership to accelerate social business.

Customer Statements
“Dear Felix, IBM Connect 2014 confirmed for me that the choices we made
regarding IBM Connections and to combine it with your product, the Web
Content Management Extension for IBM Connections were the right
decisions and we will stick to that.”
Anonymous Customer from the Insurance Branch. Willing to talk to potential
customers, ask for contact information.

Customer Statements
“XCC revolutionized our Intranet entirely!
Now, relevant content can be populated completely
intuitive within seconds and is globally accessible.
It is a real innovation.”
Eva Martinez
Organizational Development
Lapp Holding AG

Customer Statements
“In order for Pilz Connections to succeed, it was important
to offer all employees simple and clear first steps into
the world of social business.
The TIMETOACT solution enabled us to avoid
reservations and acquaint users with the concept of
knowledge management.”
Jürgen Fischer
Project Manager Communication and Collaboration Services, Pilz
GmbH & Co.KG

US Government Customer Statements II
“Felix, I do not think you will have problems selling your product once people
figure it out. Your product completes IBM Connections. As you say in your
marketing material it provides the top-down communication that overlays IBM
Connections so that the employee has no other place to attend to. They get
the top down via your product and the bottom up via IBM Connections.
Employees do not have to go anywhere else, everything is in one place.”
US Government Customer with a “no public reference” policy.
Willing to talk to potential customers, ask for contact information.

US Government Customer Statements II
“Felix:
I am putting together our budget for FY2015, and would like to receive a
quote to purchase the Connections Administration Toolkit. We have had
such great luck with XCC, that I would like to see if CAT can help us as
well.”
US Government Customer with a “no public reference” policy.

Customer Statement
"VAUDE has had an conventional intranet with a web content
management system. It worked OK for our internal communications.
However, the content from line of business outdated / decayed
quickly. We were therefore looking for an alternative Intranet platform.
As a medium sized company we wanted to avoid running multiple
platforms for communication and collaboration. We were searching
for an integrated or hybrid intranet platform that spans collaboration,
knowledge management and internal communications.
IBM Connections convinced us as a superior collaboration and
knowledge management platform. The Web Content Management
Extension (XCC) from TIMETOACT neatly integrates internal
communications into IBM Connections.”
Manfred Meindl
Manager Intranet
and Online
Marketing

Customer Statement
“We created an ideal information architecture that seamlessly
integrates internal communications and collaboration in an hybrid
Intranet. Our new Intranet has been perceived very well by our
employees. As it turned out, the integrated internal communications
simplifies and accelerates the adoption of IBM Connections within
the employees. The Web Content Management Extension can be
adopted to changing requirements easily. Line of business appreciates the
simplicity with which they can create and curate content to maintain their
landing pages.
Throughout the project we worked with TIMETOACT for analysis, conception,
consulting, customization and implementation. All work was achieved within
the agreed budget. Our experiences with TIMETOACT were excellent and
we can fully recommend working with TIMETOACT."
Manfred Meindl
Manager Intranet
and Online
Marketing

Customer Statements
“Felix / Philipp, in a off-time minute (during a break) I installed
XCC in our acceptation environment. Everything went
smooth, no problems during the installation.. (like you
said).”
******
“Felix, we are now using XCC in the new Connect v 5
environment. WOW, what a cool extension to Connections.
Great job !!”
R. Angioni
Saxion, University of Applied Sciences, Netherlands

Customer Statements
“XCC has transformed IBM Connections into a complete
intranet environment.
With XCC we are able to combine the social features of IBM
Connections with the functionalities and look & feel of an
intranet.
It enables us to create an intranet homepage that shows the most
important content from Connections. End users can read the latest
company news, easily access applications, find upcoming events
and locate colleagues.”
Sander Zwart, Social Business Consultant,
ilionx, Netherlands

“XCC brings internal communication on whole
new level. With gathering most valuable content in
one place and presenting it in modern way, XCC
helps to increase users' awareness about
company's life and improves onboarding process
for new employees. And this is only a small part of
XCC capabilities.”
Marcin Kasa,
Axxiome Group
Customer Statements

“The acceptance for our new intranet based on IBM
Connections and XCC is very high among our employees.
XCC is used by corporate communication as an information
platform for communicating internal matters towards
employees. IBM Connections is used as a platform for
collaboration among employees. Information and
collaboration platform are perfectly integrated into a user-
friendly and powerful intranet. Collaboration across
departments has grown significantly. Both new and
experienced employees appreciate the new intranet very
much.”
Retail sector customer with a “no public reference” policy.
Customer Statements

Ostdeutscher Sparkassenverband
With XCC the launch of IBM Connections
was much more effective. The XCC
based Intranet landing pages are a
communication channel to our
managers and simplify onboarding of
our employees to IBM Connections. XCC
has increased acceptance of our
Intranet and is an indispensable tool for
us.
Stefan Schindlbeck
Manager Information Technology
Intranet Project Manager
Carolin Strunk
Internal Communications and Public Relations
Intranet Project Deputy Manager

Intranet Strategies
for
and
Collaboration

Focus on Internal Communications
 Web Content Management Systems are made for the Internet
– Pixel Perfect Layout, Asset Management, Extensive Approval Workflows
– Multisite Management, Commerce Support / Conversion Optimization
(Analytics, Campaign & Lead Management, Targeting)
– Supply Chain Management (for Portals only)
 Web Content Management Systems are too complicated for LOB
– Poor LOB Adoption
– Outdated Content
 Prediction: In 3-4 years from now Web Content Management for
Internet and Intranet are going to be completely separate markets
Internal
Communi-
cations

Focus on Internal Communications
 Inefficient collaboration with mail and file servers
 All knowledge locked up in mail- and file-servers
 No expert identification
 No employee participation
 No informal learning
 Not appealing to young employees accustomed to social media
Internal
Communi-
cations

Focus on Collaboration
Peer-To-Peer
Collaboration
 Difficult to communicate the organization’s
priorities, strategy, values.
 Difficulty to distinguish opinions and ideas from
binding / formal information and directives.
 Difficulty to identify important information.
 No structure, everything sorted
by last update / popularity.

Side-By-Side Communication and Collaboration
 Confusion and Governance Problems
– How should managers communicate,
as them-selves or thru internal communications?
– Where should employees look for content,
in the Web CMS based Intranet or in Social Software?
 Attention and Content Fragmentation
– Half of the employees visit Web CMS based Intranet and ignore
collaboration, the other half use collaboration and ignores Internal
Communications website.
 Overlap, Redundancy and Inconsistency
– Some content is inevitably going to be stored in both platforms.

Enhance Communication with Collaboration
 Insufficient collaboration
– Collaboration integrated into communication will never reach critical mass to become
self sustaining.
– Intranet 2.0 based on user generated content / Enterprise 2.0 will not be achieved.
 For enhanced Web CMS: Insufficient capabilities
– Activity Stream / Social capabilities / Enterprise collaboration missing.
 For integrated platforms: Inconsistent UI
– Users must leave communication homepage for collaboration.
– Content fragmentation, overlap, redundancy and inconsistency, governance
problems.

Integrate Communication into Collaboration
 No content overlap, redundancy, inconsistency
 Social software is more popular with employees.
 User generated content grows much faster then
centrally managed content.

Information Architecture with XCC
Page Templates, Navigation…

XCC Page Templates
Business Units Locations Subjects Projects

Sample Navigation / SiteMap
Color Key
Business Units Locations
Sub Innovation
Projects A
About Us
Our Values
Our Mission
Procedures
On BoardingLondon
New York
Munich
Expenditures
BU 1
BU 2
Business Units
Locations
Subjects
Projects
Wiki Page

Business Unit Page / Template
Navigation with Drop-Down Menu
BU Links in first
Tab (further global
and related Links)
Files (Templates,
Presentations)
Forum
News Channel / Top News / News
Widgets
Optional: Aggregated Product News /
Project News
People Selector
BU News
Facebook Channel – BU
Static Content – Introduction to BU
RSS Feed - BU
Community
Updates
Optional: Further Widgets if requested
(e.g. Ideation Blog Widget
1. Option 1: Create a moderated BU
Subcommunity containing a Blog, Forum,
Links and Files and restrict access to
management / assistants only (naming
convention „IntCom - BU“)
Option 2: Restrict access to Blogs (draft)
and Wikis (reader) for members in the main
BU Community and asign only management
/ assistant to the owner role
2. Map community to main widgets
3. Select BU contacts in People Selector
4. Add related content from further
Communities
5. Add Community Updates Feed to RSS Feed
Widget
6. Add BU Facebook Channel to Clipping
Widget

Competency Page / Template
CC Links in first
Tab (further global
and related Links)
Files (Templates,
Presentations)
Forum
News Channel / Top News / News
Widgets
Optional: Aggregated Subject, Product
News / Project News
People Selector
CC News
RSS Feed - CC
Community
Updates
RSS Feeds – Competency related
(e.g. Ideation Blog Widget)
1. Create a public or moderated Community containing a
Blog, Forum, Links and Files
3. Select competency experts in People Selector
4. Add related content from further Communities
5. Add relevant subject news to RSS Feed Widget

Location Page / Template
CC Links in first
Tab (further global
and related Links)
Regional Wiki
Pages
News Channel People Selector
Regional News
(e.g. Ideation Blog Widget)
1. Create a moderated Subcommunity within the main
regional Community „IntCom Regional“ containing a
Blog, Links and a Wiki
3. Select location contacts in People Selector

TIMETOACT Products
Simplify and Improve IBM Connections Administration,
Content Management and User Management
http://connections-apps.com/cat
Self Services and User Management, Password and
Security Management for External (Guest)
Usershttp://connections-apps.com/uam
Integrate Internal Communications and Custom
Applications into IBM Connections
http://connections-apps.com/xcc

TIMETOACT is a CNX Full Spectrum Provider
Implementation Rollout Adoption
ITLOB
Deployment
Information Architecture Consulting
Web Content Management Extension (XCC)
Quick Start Kit
Help CenterTraining Coaching
CI Adoption Widget Development / Legacy Data Integration
Connections Administration Toolkit (CAT)
Consulting
Hosting
Gamification
MarketingBranding
Governance
Support
Admin TrainingsUser Access Manager (UAM)Sign In Mgn.
Asset / Best Practice ServiceProduct
Profile Extension

Our Social Business
Implementation Checklist
The ROOTS and FRUITS
of a Successful
Social Intranet Implementation
http://socialintranet.de

Intranet, Internal Communications
& Web Content Management Systems
TIMETOACT has huge experience with
Intranets and Web Content Management
– First Domino based Web CMS in 1997
– Development of the TIMETOWEB Web CMS
– Many hundreds of web projects working with internal
communications and marketing
departments

Intranet mit-ibm-connections+xcc-vaude

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Editor's Notes