Introducing The Mobile Touch Web
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The document discusses the rise of touchscreen technology, highlighting key milestones like the launch of the iPhone in 2007 and the opening of the App Store in 2008. It notes that by 2010, there were approximately 326,000 touch-friendly websites and predicts a surge in mobile touchscreen shipments to 680 million by 2012. The text also addresses the evolution of mass media platforms and the ecosystem of touch-friendly content across various categories.
Introducing The Mobile Touch Web
- 2. Introducing The Mobile Touch Web January 2010 Defused-Regular
- 3. the rise of the touchscreen Defused-Regular
- 4. • 2007: the iPhone launched Defused-Regular
- 5. • 2007: the iPhone launched • 2008: the App Store opened Defused-Regular
- 6. • 2007: the iPhone launched • 2008: the App Store opened Defused-Regular • 2010: there are around 326,000 touch- friendly websites
- 7. • 2007: the iPhone launched • 2008: the App Store opened Defused-Regular • 2010: there are around 326,000 touch- friendly websites • 2012: it is estimated that the number of mobile touchscreen devices will rise to 680,000,000
- 8. mobile touchscreen shipments Defused-Regular
- 9. platform optimized content Defused-Regular References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
- 10. • new mass media platforms often inherit content from their predecessor Defused-Regular References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
- 11. • new mass media platforms often inherit content from their predecessor • platform-optimized content quickly Defused-Regular develops in waves
- 12. mobile touch screen devices are the next mass media platform Defused-Regular References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
- 13. mass media platform evolution Defused-Regular References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
- 14. the touch ecosystem Defused-Regular
- 15. it’s not all about the app stores Defused-Regular
- 16. the touch ecosystem Defused-Regular
- 17. the touch ecosystem by category Defused-Regular
- 18. Defused-Regular
- 19. touch-friendly content Defused-Regular
- 20. who is making use of the touch web? Defused-Regular
- 21. touch-friendly web by category Defused-Regular
- 22. breakdown by sub-category Defused-Regular
- 23. shopping & services Defused-Regular
- 25. Defused-Regular places, travel & local
- 26. world affairs Defused-Regular
- 27. women’s interest Defused-Regular
- 28. men’s interest Defused-Regular
- 29. we also measure the quality of mobile touch websites Defused-Regular
- 30. Defused-Regular Top 10s available in all major content categories
- 31. the gateway to touch media Defused-Regular
- 32. sign up for future reports www.taptu.com/metrics more info, tell us what you think www.taptu.com/blog Defused-Regular get in touch @taptu