Introduction to basics of PDD for engineers
- 1. Introduction
- 2. 8/1/2024 2 Chapter Outline • Characteristics of successful product development • Who designs and develop products • Duration and cost of product development • The challenges of product development • Structured methods • Organizational Realities
- 3. Product • Set of attributes offered to customers to fulfil their needs or requirements. • Utility matters • Customer centric
- 4. • Types – Tangible • Consumer products – Ex. Soap, Pen, Bycycle,.. etc • Industrial products – Drilling machine, CNC machine,.. etc – Intangible • Ex. Hotels, Restaurants, Airline, Hospitals
- 5. Research and Development • Structured methods • Planned timing • Predictable outcome • Short term R D • Loosely structured • Difficult to plan • Less predictable • Medium term • Discovery process • No set timing • Unpredictable returns • Long term T Basic Research Technology Development Product Development
- 6. Changing Dimensions of Competition Competitiveness today is more than ever based on product development capability. Manufacturing: Cost and Quality Product Development: Features and Function
- 7. Creating Value through Product Development: It’s all about the product.
- 8. Apple: Simply Better Products
- 9. 8/1/2024 9 Back to the History • Corporate stories of success and failure: – Nokia digital mobile phones – TATA Nano – Apple computer: iPod, iPad, i…
- 10. 8/1/2024 10 Characteristics of successful product development • Product quality (features and value) • Development lead time • Product cost • Development cost • Accumulation of development capability and experience of the team.
- 11. 8/1/2024 11 Today’s business environment – Innovation • Be the first in the market – Shortened product life cycle & shortened product development cycle • concurrent engineering/operation – Frequent changes & agile operations • mass customization – Smaller lots and just-in-time production • lean manufacturing/thinking – Core business and supply network – Global economy and corporate intelligence – Internet and wireless integration
- 12. 8/1/2024 12
- 13. 8/1/2024 13 Product development team – core team • Marketing professional • Design professionals – ME – EE – Industrial designer • Manufacturing professionals – Manufacturing engineer (manufacturability) – Purchasing specialist (supply chain)
- 15. 8/1/2024 15 Product development team – extended team • Legal, sales, finance professionals • Consulting firms • Government agencies • Universities • Environmental groups • Professional regulatory groups (such as the ASME)
- 16. 8/1/2024 16 Benefits of integration • The best practice is to involve a team of people representing the necessary disciplines and skills (a cross-functional team) • Note: – Assemble your project team of multi- disciplinary backgrounds as required.
- 17. 8/1/2024 17 Challenges of product development • Trade-off • Dynamics in the environment • Tremendous amount of design details • Time pressure • Satisfaction of societal and individual needs • Team diversity & spirit
- 18. 8/1/2024 18 Organizational realities – leading to dysfunctional product development team • Lack of empowerment of the team • Functional allegiances transcending project goals – That is, allegiance to functional department vs. project success • Inadequate resources • Lack of cross-functional representation on the project team
- 19. 8/1/2024 19 Structured methods • Product development process – is a creative effort – is a process of design-related activities, which can be documented, studied and improved. • Question? – Is product development an art or an science?
- 20. 8/1/2024 20 Product development process • Major steps: – Planning – Concept development – Architectural (system-level) design – Detailed design – Testing and refinement – Production design and ramp-up • Also refer to ex. 2-2 on page 14 in chapter 2 for detail.
- 21. 8/1/2024 21 Chapter 1: HW assignment • Homework assignment – Do exercise #2 on page 10 – Follow exhibit 1-3 to identify the scope of efforts for a PC (or cellphone) development project. • Due date: next week