Introduction to the Elements of Conversational Design with Lauren Golembiewski
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The document outlines essential principles for designing conversational user interfaces, including core technologies such as automatic speech recognition (ASR), natural language understanding (NLU), and bot intelligence. It emphasizes the importance of understanding user psychology, effective branding, and structuring content for optimal interaction. Additionally, it discusses user interface elements like voice, tone, persona, and content management for successful conversational experiences.
Introduction to the Elements of Conversational Design with Lauren Golembiewski
- 1. THE ELEMENTS OF CONVERSATIONAL INTERFACE DESIGN Lauren Golembiewski CEO & Co-founder at Voxable Information Development World November 2017 #givevoice@voxablevoxable.io/idw #idw2017
- 2. #givevoice@voxablevoxable.io/idw #idw2017 The Core Technology User Experience Principles User Interface Elements of CUIs Agenda
- 3. #givevoice@voxablevoxable.io/idw #idw2017 The Core Technology The Conversational Interface Automatic Speech Recognition (ASR) Natural Language Understanding (NLU) Bot Intelligence Audio Feedback
- 4. #givevoice@voxablevoxable.io/idw #idw2017 The Core Technology Automatic Speech Recognition (ASR) translates the sounds of a human voice into readable text.
- 5. #givevoice@voxablevoxable.io/idw #idw2017 Where does ASR happen? Browsers - Web Speech API Alexa Google Assistant Siri
- 7. #givevoice@voxablevoxable.io/idw #idw2017 Natural Language Understanding (NLU) gives meaning to text and extracts structured data.The Core Technology
- 8. #givevoice@voxablevoxable.io/idw #idw2017 NLU as a service happens in platforms like Dialogflow (API.ai), LUIS, Rasa, and Watson Built into platforms like Alexa Custom built by a team of data scientists and linguists Where does NLU happen?
- 9. #givevoice@voxablevoxable.io/idw #idw2017 The Core Technology Bot Intelligence manages the context of the user, the application, and the conversation.
- 10. #givevoice@voxablevoxable.io/idw #idw2017 The Core Technology Audio Feedback is delivered through synthesized speech or recorded audio.
- 11. #givevoice@voxablevoxable.io/idw #idw2017 User Experience Principles • Understand the psychology real-time UX. • Develop a clear brand. • Define the job your bot will do. • Define how the machine handles the job. • Understand your user’s mentality.
- 13. #givevoice@voxablevoxable.io/idw #idw2017 http://bit.ly/bot-brand-p1 Develop a clear brand. USER EXPERIENCE OF CUIS
- 14. #givevoice@voxablevoxable.io/idw #idw2017 What job is your bot being hired to do? USER EXPERIENCE OF CUIS https://www.intercom.com/books/jobs-to-be-done
- 15. #givevoice@voxablevoxable.io/idw #idw2017 Model the Conversation Flow “Show me flights to Atlanta leaving next Friday after 4pm.” Sure thing! Would you like to fly first class, business class, or coach? First class Classy! And would you like a meal on this flight? Perfect! Here are a list of flights that match your criteria. Yes, of course. find flights first classfirst class, yes to meal departure city: Austin
- 16. #givevoice@voxablevoxable.io/idw #idw2017 Structure Content for Machines “Show me flights from Austin to Atlanta leaving next Friday after 4pm.” departure city destination city date time INTENT: FLIGHTSEARCH
- 17. #givevoice@voxablevoxable.io/idw #idw2017 Understand Your User’s Mentality https://www.nngroup.com/articles/mental-models/ implementation model user’s mental modelrepresentation model
- 18. #givevoice@voxablevoxable.io/idw #idw2017 User Interface Elements of CUIs • Brand your interface with voice, tone, and persona. • Write for listening. • Manage content well. • Consider platform and device differences.
- 19. #givevoice@voxablevoxable.io/idw #idw2017 Brand: Voice, Tone, & Persona • Voice is the quality of your words. • Tone is how words modulate for different situations. • Persona is a character that embodies voice and tone.
- 20. #givevoice@voxablevoxable.io/idw #idw2017 Write & Prototype for Speech • Write for speaking and listening. • Optimize word order for clarity and brevity. • Act out a script. • Add nuance with Speech Synthesis Markup Language (SSML). • Test the way it sounds with a synthesized voice.
- 21. #givevoice@voxablevoxable.io/idw #idw2017 Content Management • Continuously evolve and improve content. • Adopt tools that streamline your editorial workflow. • Collaborate through strong documentation. • Design scalable systems for managing your content.
- 22. #givevoice@voxablevoxable.io/idw #idw2017 • Design for each platform or device. • Think about other sensors and feedback loops with voice. Hardware & Platforms
- 23. VOXABLE.IO HOWDY@VOXABLE.IO @VOXABLE G I V E VO I C E TO YO U R P R O D U C T #givevoice@voxablevoxable.io/idw #idw2017