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Editor's Notes

• #5: Slide 5: Microsoft Cloud Platform/Strategy Version: (November 2014) Note: This slide portrays the key messages of the all-up Microsoft Cloud Platform strategy. The notes below are from an executive “elevator pitch” that you can use as a foundation for creating your own personalized Cloud Platform elevator pitch. You can either focus on our differentiators (e.g. Global scale), our highlight the benefits of the Cloud Platform, such as Data Insights.   Single Slide Pitch Key goal of slide: land what makes the Microsoft Cloud Platform different, unique. Talk track: We understand that there is a lot of competition when you consider all of the productivity, app, and platform players out there. We looked hard at what makes Microsoft unique in this space—we asked customers, partners, analysts, and our own people. What are our points of differentiation? What helps set us apart from the rest? Hard questions, soul-searching questions to find the core of what makes us valuable to you. The big answer that came back was interesting: no other company has a complete and flexible suite of capabilities like Microsoft—and the experience to back it up. Some companies have great productivity capabilities, but don’t have business apps or platform experience. Some companies have great platform expertise but no productivity or apps. A recent IDC report says that 67 percent of customers expect to purchase multiple services from a single cloud vendor. That means that cloud vendors that provide options and multiple services have a decent shot at getting more business. I know you don’t particularly care about that, but it further validated our approach. We want to give you options, choice, flexibility, and back it up with rock-solid performance and security. That’s what Microsoft has been all about since the beginning. Let’s take a moment to look at the five things that make the Microsoft Cloud different—things you should be considering when you’re selecting a cloud vendor. Global scale: We provide the worldwide reach and hyperscale needed to break the cloud entry barrier giving you better economics, business agility, and availability. This is all of our experience running some of the largest cloud services in the world. You get to benefit from all of that knowledge and our global platform. When you’re ready to scale, we’re ready. Enterprise grade: We have proven enterprise experience coupled with security and compliance investments giving you the confidence that your business demands. We’ve been working very hard for decades to become enterprise grade—a badge of honor that we hold dear. Comprehensive: We provide an unmatched breadth of capabilities that provide IT simplification and the consistency essential for your business transformation. We make it easy to connect things, for example, a unified identity and access management system enabling single-sign on to employees. Hybrid cloud: This is the big one. We believe it’s critical that we provide flexible cloud services, scalability, and capacity that increase the value of existing technology investments to best fit your business needs. We understand that you can’t start over in the cloud overnight. You need flexibility when it comes to managing and making best use of existing on-premises investments, providing a path to the cloud, and for all of your cloud needs. People-centered experiences: We’re committed to providing the experiences that end users want, with the control IT needs—designed to produce higher productivity and extend skillsets to cloud for innovation with minimal training costs. With Office, Dynamics, and Azure all working together, your people will be productive and delighted by the integrated experiences that just work. So we have talked about what makes the Microsoft Cloud Platform different. Now let’s spend a moment looking at the benefits, or the outcomes you enjoy when making use of the platform. Enterprise mobility: This is about all the different devices that are coming into the environment today and helping IT manage the needs of the end users in their environments with the governance and support around policies for devices, data, and users as those devices come into the enterprise. Being able to empower enterprise mobility through a unified view is a very powerful value proposition and what we provide with Microsoft Intune. Internet of Things: As more and more devices and things across your business are connected, you have an opportunity to dramatically improve performance of assets through predictive maintenance, monitor and optimize your supply chain, or get closer to your customer. With Microsoft, you can create the Internet of Your Things—allowing you to make use of what you already have, connect a wide range of things, and gain the visibility you need. Application development: The Microsoft Cloud Platform enables application innovation—an important strategy for businesses today to differentiate, whether that includes new mobile customer experiences or a new B2B partner portal, or mixing and matching of SaaS, traditional line-of-business apps, and data to create new views and opportunities for the business. Microsoft provides flexible and enterprise-grade development and cloud environments that get the most from existing resources and assets while making the most of new technologies. Data management and analytics: Relative to data, Microsoft is focused on helping IT, users (employees), and data professionals easily bring together structured relational data inside the enterprise with unstructured non-relational data from the Web. Big Data from the Web, small data in terms of ERP and CRM and other apps inside the firewalls really means all data. Being able to bring these different data sets together to unlock insights on any data for everyone. We deliver the plumbing through SQL Server and port connected analytics capabilities into familiar tools like Excel in Office and Power BI for Office 365. This opens up BI, which uniquely allows every employee—not just data experts—to access data, combine data sets, and uncover insights to answer questions they’ve never before been able to answer on their own— all without help from experts or IT.   Cloud infrastructure: There is so much complexity in how datacenters run today. IT is largely managing infrastructure and trying to consolidate servers and start virtualization to save money. What we really need to do is transform the datacenter by bringing in automation and enabling organizations to use on-premises resources with the cloud—creating a powerful hybrid approach. We can actually help customers think beyond just managing servers, to managing the pooled resource of compute, networking, and storage that sit in the datacenter and the cloud as a shared delivery service for the business.    
• #6: ThyssenKrupp Elevator - a leading global provider of elevators - has 1.1 million machines operating in 150 countries, 49,000 employees, and reported sales of EUR €6.2 billion (US $8.4 billion) in 2013. With installations in iconic buildings worldwide, ThyssenKrupp wanted to further improve its competitive advantage by increasing elevator reliability and uptime. With help from Microsoft partner CGI, TKE created a cloud-based solution based on Microsoft Azure IoT services including Azure Machine Learning and Power BI for Office 365. The system automatically collects, analyzes, and visualizes data from thousands of sensors and systems to enable real-time, actionable insight into current performance as well as predictive maintenance. Field techs using mobile apps and control center analysts working with a cloud-based dashboard can access and visualize the same data simultaneously for collaborative trouble-shooting. Increases reliability and reduces costs through predictive maintenance and rapid, remote diagnostic capabilities Rich, real-time data visualization Data continually feeds into dynamic predictive models Two-way flow of data enables diagnostics mode and remote elevator commands *Please click the hyperlink on the company name in the slide to view customer content. If the name is not hyperlinked, no additional materials are available.