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M2M & IoT
the 4th Industrial Revolution
and
the Service Economy Roberto Siagri,
Chairman & CEO,
Eurotech SpA
Manufacturing Industry is in Transformation
by the forces of:
‐ deregulation
‐ technology
‐ globalization 
‐ competitive pressure
Steam Engine Assembly Line
Computer M2M
1⁰ 2⁰
3⁰ 4⁰
4
in the 21st century,
we won't experience 100 years of progress
it will be more like 20,000 years of progress
The Law of Accelerating Returns
Ray Kurzweil
The pace of change is accelerating :
be prepared!
1⁰
2⁰
3⁰
4⁰
IoT/M2M
is not about
Products & Technologies
is about
Transition
Which Transition ?
both service companies and manufacturers 
are moving more dramatically into services
6
Vandermerwe and Rada, 1988 
is happening in almost all industries on a global scale
Servitization
a Services Economy
Thebill
Time
Innovation
Custom Products
Commodity
8
The most important technologies “disappear”
Standard Products
Utility/ as a Service
Diffusion‐Cost
• Open & Industry Standards
• Standard  Computer HW components
• Cloud computing
• Standard   SW components
Time
Cost‐Ubiquity
Z‐curve S‐curve
M2M/IoT : 
Commoditization of  distributed systems 
The Data Economy
10
Value
Abbundace
Atoms
Data
A lighter GDP
The dawn of a New Smart World
Transforming Bits of Data at the Edge of the Network
into Actionable Information & Knowledge in the
Users’ hands will bring about the biggest
change in industry since the steam engine
Software is Eating The World *
Companies in
every industry
need to assume
that a software
revolution is
coming…
(*)Marc Andreessen
Software Complexity (or Cost)  is
“naturally” growing
Cost--Complexity
Time
HW
SW
13
Wirth’s law: “Software gets slower faster than hardware gets faster”
With the Cloud  Technology
Software Complexity (and Cost)  is going down (…for a while) 
Cost--Complexity
Time
HW
SW
14
Wirth’s law: “Software gets slower faster than hardware gets faster”
The integration Platform as a Service
The  Cloud reverse pyramid
Saas
PaaS
Iaas
How to harness the complexity of IoT
Decoupling Data-Producers from Data-Consumers
1- scale elastically
2- enable new services
3- reuse and combine
IoT
Infrastructure Solution
Operational Technology
Building Block
Data-Producers
Data-Consumers
How to harness the complexity of IoT
Decoupling Data-Producers from Data-Consumers
1- scale elastically
2- enable new services
3- reuse and combine
Data-Producers
Data-Consumers
Connecting the field at the Enterprise
Four Layers and Two Architectural Components
Business Apps
Multi-
Service
Gateway
M2M
Integration
Platform
Act
Integrate,
Store
Control
Connect
+
Communicate
Compute
Collect
@
Field Interfaces
Enterprise Service Bus
Field - Devices
1
2
3
4
ESF
(Everyware Software Framework)
ESF
(Everyware Software Framework)
EC
(Everyware Cloud)
EC
(Everyware Cloud)
iPaaS: Everyware Cloud
Customers 
Vertical  APP Business APP Social 
Accessible by multiple users at the same time
remote maintenance and remote supervision
data management and device management
More data More services
Every business today is 
producing a lot of Data 
that can be turn into 
very valuable
Information.
Data
Re‐Thinking
• Products
• Value Add
• Business Model
• Business Processes
Tomorrow
The evolution  will  most probably extinguish  
the products that will not offer services
www.eurotech.com
Thank You!

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M2M & IoT the 4th Industrial Revolution and the Service Economy