Iphone 5 presentation
- 3. Apple’s “disappointing” quarterly revenue of 35 billion was still more than the combined revenue of Microsoft, Google, RIM and Netflix this quarter.
- 4. Apple’s pile of cash increased to $117 billion last quarter. That’s enough to buy Facebook, Linkedin, Twitter and Pinterest and still have $30 billion leftover
- 5. Apple Inc In 2011, apple made and sold 70 000 Iphones, 30 million iPads and 59 million other products Profit per employee? – $400, 000 Use China for labour: 8,700 engineers 9 months 15 days Foxconn hosts 25% of their employee’s Entire supply chain in China Jobs are not coming back to USA
- 8. WHY?
- 11. iPhone5 more of an evolution than a revolution Rachel Kornblum
- 12. What does that mean? • Evolution: The gradual development of something, especially from a simple to a more complex form • Revolution: a sudden, complete or marked change in something
- 15. Have you heard? Rumors: holograms, 4G LTE, Retina Display, IOS 6, New A5X chip, larger screen, 3D camera, curved design
- 16. Have you heard? 1. Users report that the new Aluminum phone is getting scratched easily 2. Lighting dock connector: new power chords, new product won’t connect with old speaker 3. Too light? 4. Screen issues: weird bubbles showing up, some screens started flickering 5. Leaking light: light is showing through antenna and power button 6. Maps long time to load, wrong directions
- 17. Summary First iPhone 2007 Iconic brand Business unit larger than Microsoft Recent quarter, almost half revenue from iPhone Competition = Samsung Galaxy S3 + Motorola’s Droid RAZR
- 18. Summary Faster processors, bigger screens, slick mature operating systems Despite it’s success, more of evolution Company creates new markets (iTunes) OR re thinks existing ones (iPad) Can’t just add features now Tim Cook – new CEO has challenge
- 19. “Nothing lasts forever, and the iPhone is far from immune”
- 21. Where is it made?
- 22. Where it’s made Mass produced in China, Henan
- 23. Where it’s made Foxconn Technology group Accused of improper labor Employs 120, 000 people Worker suicides
- 24. Foxconn 14 hour shifts Expected to assemble phone every 30 seconds = 1000 phones per day Subjected to full body search at doors Became so bad there has been a riot Many suicides have been reported in the past
- 25. Have you heard about this? Do you think that if more people were aware of these human rights issues sales would be as successful as they are now? Why?
- 26. Canada September 21 st 2012 Lines outside stores 26 cities across Canada
- 28. Worldwide Widespread complaints New mapping program displaying incorrect road info Not showing landmarks or roads Did not affect sales Pre orders topped 2 million in 24 hours People selling 4 and 4s to finance their purchases
- 30. Why don’t you think all these complaints are affecting sales?
- 31. Who buys the most iPhones? The Least?
- 32. Demographics
- 33. The Evolution Worldwide epidemic Technology is changing Phones have become smart phones