The IPTC Semantic Web Working Group is working to leverage Semantic Web technologies like RDFa and microdata to represent news content. Their work involves determining the aspects of news to represent in models and specifying formats to represent the news metadata. They have developed rNews 1.0 as an embeddable news metadata standard that can be implemented using RDFa or HTML5 Microdata. They are working to promote adoption of rNews and are considering feedback to develop rNews 1.1, planned for release in October.