Is HTML5 the "Magic Bullet"?
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The document discusses the traditional publishing workflow and the costs associated with multiple conversions from Word to InDesign and then to various digital formats. O'Reilly Media has streamlined their process by adopting HTML5 and CSS as a common foundation, which eliminates many conversions. They have developed an open authoring specification and platform called Atlas that simplifies publishing for both print and digital outputs.
Is HTML5 the "Magic Bullet"?
- 1. Is HTML5 the “Magic Bullet”? Digital Book World January 14, 2015 Sanders Kleinfeld O’Reilly Media, Inc. Yes!
- 2. Conversion! Conversion! Conversion! A Traditional Production Workflow Looks Like This:
- 3. Three Standard Production Conversions: 1. Word -> InDesign to do typesetting = 2. InDesign -> EPUB/MOBI for digital = 3. InDesign -> Word for next edition = How much time/money do these conversions cost your organization?
- 4. “…the ultimate goal in creating streamlined publishing workflows isn’t solely to lower the costs of conversions whenever possible; the aim should also be to eliminate the need for conversions whenever possible.” — Sanders Kleinfeld “The Case for Authoring and Producing Books in XHTML5” Balisage: The Markup Conference 2013 Proceedings http://bit.ly/1BTGrdH
- 5. How we eliminated conversions at O’Reilly Media, Inc.
- 6. We realized HTML + CSS was the common thread for all our outputs * e.g., AntennaHouse Formatter or Prince! = HTML + CSS + open source packaging = HTML + CSS + proprietary packaging = HTML + CSS + PDF processor* = HTML + CSS + JS
- 7. HTMLBook (github.com/oreillymedia/htmlbook) We built an open specification for authoring books in HTML5 called:
- 8. We built an HTML5 authoring platform: Atlas (atlas.oreilly.com)
- 9. We added CSS template design capabilities to Atlas:
- 10. We added one-click publishing to both print and digital outputs:
- 11. The Art of Application Performance Testing, Second Edition by Ian Molyneaux (http://shop.oreilly.com/product/0636920033233.do)
- 12. Contact Me! Email: sanders@oreilly.com Twitter: @sandersk