Is your website a hub?
Download as PPTX, PDF0 likes169 views
The document provides a checklist for a successful website, outlining key elements such as solving the reader's problems, having a clear unique selling proposition, highlighting compelling benefits, using calls to action, optimizing design, using relevant images over text, incorporating newsletters and social media, utilizing video, and maintaining a blog. The checklist notes the importance of understanding the reader, clearly communicating value and benefits, and using various features and content to engage visitors and move them through the sales funnel.
Is your website a hub?
- 1. Checklist for a successful website Solve your reader‟s problems • Does your content clearly show how your product or service solves the reader‟s problems or challenges? • How will you make life easier for them?
- 2. Checklist for a successful website Is your USP identifiable? • Does your site clearly define why the reader should buy from or use you? • Is your USP identifiable?
- 3. Checklist for a successful website Highlight your benefits? • Are your benefits easy to find? • Are they compelling? • You want your visitors to read your benefits and think “I want these benefits, they solve my problems and will improve my business/lifestyle”.
- 4. Checklist for a successful website Call to action • Where are your call to actions placed? Are they easy to see? • Do you make it easy for the visitor to progress through your sales funnel? • Are they too pushy or slick … beware!
- 5. Checklist for a successful website Does your site design measure up? • Your website is your shop window. • Does it convey how you want your business represented? • Does it measure up against your competitors? • Is it professional?
- 6. Checklist for a successful website How about images? • If a picture says a thousand words, you don‟t need a thousand words in your site. • Relevant and well placed images work better than text heavy site pages.
- 7. Checklist for a successful website Which brings us to text… • Don‟t use too much text. • Break your content with headings and bullet points. • White space on your site is as important as the text around it. • Visitors will glance at a page and only read what „jumps out‟.
- 8. Checklist for a successful website Newsletters? • If you publish a newsletter make it easy for visitors to find it. • Have the subscribe action in an easy to read place. • Have a link to or show previous issues.
- 9. Checklist for a successful website Getting social! • Make it easy for visitors to follow you. • Make it easy for visitors to share your content with their networks. • Use some of the many plugins available to encourage interactions with your site.
- 10. Checklist for a successful website Video is king • Use video to show personality. • Using video is great for SEO and site visibility. • Use video to encourage viral behaviour. • Use video instead of text to convey your message.
- 11. Checklist for a successful website Use a blog to: • Raise your profile as an expert. • Encourage interaction. • Keep your website content moving. • Convey a message. • Provide added service value