This document discusses how embracing the circular economy can transform business performance. It provides examples of companies that have adopted circular business models to increase profits and competitiveness. IKEA's goal is to become fully circular by 2030 by offering product return schemes and furniture as a service. Interface doubled profits by making new carpets from old ones. Renault's factory achieves zero waste to save on energy and materials. The Ellen MacArthur Foundation and UN Global Compact provide collaborative networks for businesses to transition to more sustainable practices.