ISSIP Member Value Co-Creation Project
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The document discusses a service innovation project focused on value co-creation within the ISSIP organization, highlighting the profiles of team members skilled in business and marketing. The project aimed to create a T-shapedness assessment tool for member engagement and professional development, leveraging gamification and collaboration with universities and companies. Ultimately, the initiative seeks to optimize job matching, increase membership, and improve the professional landscape by connecting students with real-world opportunities.
ISSIP Member Value Co-Creation Project
- 1. Value Co-Creation for ISSIP & ISSIP's members Service Innovation Project Guy Larkin Juliana Maciel Vanessa Romero
- 2. Juliana Maciel Guy Larkin Vanessa Romero Juliana Maciel is a successful Sales/Financial Professional and Entrepreneur with experience launching start up consulting and design businesses as well as working for large and multinational companies. She is an agile innovator and intuitive business manager, who responds quickly to identifying changes in the market to fulfill the clients’ needs. She collaborates with teams and works well under uncertainty and ambiguity to produce consistent results. Guy Larkin is a successful Marketing and former Theater Professional with experience managing multi-level projects. With experience in Design Thinking and Ideation, he is comfortable creating customer delight in ambiguous situations. With over 10 years experience working in highly collaborative environments while consistently delivering results, he is an outstanding communicator who is able to manage without direct authority to deliver outstanding project performance. Vanessa Romero is a successful Industrial Engineer with more than 5 years of experience as a consultant, focused on process development, business strategy and creating new operations. She is an incisive and agile professional accustomed to working in multidisciplinary and multicultural environments with a collaborative sense while always keeping goals clear. In touch with the entrepreneurial world, she is able to work in uncertain environments and bring satisfactory results.
- 3. PROJECT HISTORY/BACKGROUND VALUE CO-CREATION PURPOSE OF CO-CREATION WHY/RESULTS CO-ELEVATION AGENDA
- 4. Project History/Background As part of the Service Science course at Hult International Business School, the student team was asked to investigate GAMIFICATION of an assessment for T-shapedness • Three of ISSIP’s objectives are: • Education • Professional Development • Practice Assessment •Depth •Breadth Development •Deepen Knowledge •Expand Across Disciplines An assessment of T-shapedness is in development. ISSIP intends that it will be used by members and prospective members as a tool for ongoing professional development • Successful engagement with the tool will also encourage both Education and Practice CO-CREATION PURPOSE RESULTS CO-ELEVATIONINTRODUCTION
- 5. Gamification research revealed limitations to the value of the project as defined • Gamification best practice calls for clear objectives and full assessment of gamification intent • With the assessment in development, recommendations became abstract and high level • How do you gamify something that doesn’t exist? • In discussing the broad gamification strategy and ISSIP’s larger goals, the team co-created a different proposal with ISSIP’s Executive Director ISSIP Members Engagement EnlistmentAcquisition CO-CREATION PURPOSE RESULTS CO-ELEVATIONINTRODUCTION
- 6. Our team was determined to deliver value for ISSIP from this project • ISSIP has clear objectives and clear constraints as a volunteer organization • How can ISSIP deliver on its promised value to members with the resources that are available? • Can we devise, at the level of a proposal, a way to address the key interlocking goals of Acquisition, Engagement and Enlistment? CO-CREATION PURPOSE RESULTS CO-ELEVATIONINTRODUCTION
- 7. Students ISSIP is a bridge for Value Co-Creation and the foundation of an ecosystem CO-CREATION PURPOSE RESULTS CO-ELEVATIONINTRODUCTION
- 8. Expanding Memberships by creating value for partners and new members PARTNERING WITH UNIVERSITIES & COMPANIES BROADER ADOPTION OF T-SHAPEDNESS ASSESSMENT EXPAND MEMBERSHIP ENGAGE MEMBERS & BECOME A REFERENCE CO-CREATION PURPOSE RESULTS CO-ELEVATIONINTRODUCTION
- 9. Building a new approach to interviews and skills for a better match between professionals and organizations ASSESSMENT OF SKILLS (T-Shapedness) GETTING ORGANIZATIONS INVOLVED JOB/CAREER MATCHING NEW APPROACH TO INTERVIEWS AND MENTORSHIPS Co - create Co - Elevate Co - Evolve S T A R T CO-CREATION PURPOSE RESULTS CO-ELEVATIONINTRODUCTION
- 10. Students being part of the Co-Elevation WHAT THE STUDENTS GET The students from universities partnering with ISSIP can have access to internships and shadowing opportunities with ISSIP partner companies (i.e. IBM, Cisco, HP, etc. ). This all under a mentorship program led by ISSIP. HOW IT WORKS According to their profile and T-Shape, students can be mentored through ISSIP to shadow a professional in the area of the company in need of the volunteer’s capabilities, according to his depth and breadth, optimizing the co-creation experience. BENEFIT FOR THE STUDENTS Students have the opportunity to experience the real job routine and have a real perception about what’s expected from them and the outcomes of their participation as well as the company’s culture. RESULTS The student/volunteer receives feedback from the company’s professionals, assessing his/her strengths and weaknesses on a T- Shaped approach. CO-CREATION PURPOSE RESULTS CO-ELEVATIONINTRODUCTION
- 11. ISSIP being part of the Co-Elevation WHAT ISSIP GETS ISSIP will increase its membership and engage them through the universities and companies by assessing the students’ and employees’ T- Shapedness. HOW IT WORKS By interacting with the companies’ HR, ISSIP will be able to match students with the right opportunities by assessing their T-Shapedness as well as what’s in need and what can be offered. The program will give certainty to the companies and add value to the students’ professional progress. BENEFIT FOR ISSIP ISSIP will become a reference for students and professionals to find either the right career/job or ways to develop their T-Shape to achieve their career goals. Companies will rely on ISSIP to have the most efficient employees. The perfect match. RESULTS The experience will allow ISSIP to gather more data to develop more tools of engagement and research on service innovation co-creation. CO-CREATION PURPOSE RESULTS CO-ELEVATIONINTRODUCTION
- 12. Companies being part of the Co-Elevation WHAT THE COMPANIES GIVE Companies will provide the available internships, shadow projects and job opportunities to ISSIP in order to better match its T-Shape requirements with the student/volunteer’s T-Shape. HOW IT WORKS Instead of interviews, companies have the opportunity to get to know the students/volunteers better during their shadowing period (established by the company through ISSIP). This will allow them to have a real perception of how much they co-create value for the specific task. BENEFIT FOR THE COMPANIES The companies can rely more on ISSIP’s assessment of the students and find the most appropriate and capable candidate to fill a job opening or to participate on a specific project. WHAT THE COMPANIES GET The HR process will be optimized and more accurate by avoiding short-term contracts, layoffs or having unsatisfied employees quitting because of a lack of interest/communication or cultural fit. The company can expect and reach more efficient results. CO-CREATION PURPOSE RESULTS CO-ELEVATIONINTRODUCTION
- 13. THANK YOU