Description of the project opportunities with mba students
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The document describes a corporate innovation and design course at Darden School of Business where student teams work on "live" innovation projects provided by corporate partners. The course runs from mid-January to early May, with students applying design thinking and tools to current business challenges. Projects focus on exploring new opportunities to create customer value or improving internal processes, with students developing insights and prototyping concepts. The document invites companies to collaborate and provides details on the course and benefits of partnering with Darden faculty and students.
Description of the project opportunities with mba students
- 1. Darden Innovation Projects INTERESTED IN WORKING WITH MY STUDENTS? Corporate Innovation and Design Experience course Professor Jeanne Liedtka
- 2. At Darden we believe that successful leadership requires a fundamental understanding of innovation and a capacity for innovative thinking. In that spirit we have created the Corporate Innovation and Design Experience, a team‐based, interdisciplinary course in which student teams wrestle with “live” innovation projects provided by selected corporate partners. We are currently soliciting participation in this program, and we invite you to consider collaborating with our faculty and students. Corporate Innovation and Design Experience course Professor Jeanne Liedtka
- 3. About the Course The Corporate Innovation and Design Experience explores how design thinking and innovation principles can enhance the value and accelerate the development of business opportunities that deliver organic growth. Working closely with client companies, students apply design methodologies and innovation tools to a current business project. Start: mid-January, 2014 Final Report: early May Corporate Innovation and Design Experience course Professor Jeanne Liedtka
- 4. About the Projects This course targets problems that call for innovation with a user-driven focus. These can explore external opportunities that create new value for customers or can focus on internal process improvements with internal stakeholders as clients. Working in a client opportunity, the students employ ethnography, develop deep market/user insights, and create concepts. At the end of the program, each team presents a set of prototyped concepts. Parameters for the projects include: – Teams comprised of 4‐6, second‐year MBA students. – Projects overseen by Darden faculty and assisted by a corporate project champion. – Interviews and site visits conducted by students.* – Maximum of six client companies per semester Corporate Innovation and Design Experience course Professor Jeanne Liedtka
- 5. Why you should team up with us: Application of leading innovation and design techniques to your challenges. Dedicated teams of selected MBA students committed to providing actionable insights. Access to Darden faculty experts and the Batten Institute’s resources. Corporate Innovation and Design Experience course Professor Jeanne Liedtka
- 6. About Me Corporate Innovation and Design Experience course Jeanne Liedtka Jeanne Liedtka is a member of the Strategy, Ethics, and Entrepreneurship area at the University of Virginia’s Darden School of Business, where she has taught since 1989. Formerly the executive director of the school’s Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and innovation, Jeanne has also served as chief learning officer for the United Technologies Corporation (UTC), headquartered in Hartford, Connecticut, and as the associate dean of the MBA program at Darden. Jeanne’s current teaching responsibilities focus on design thinking, innovation, and organic growth in Darden’s MBA and Executive Education programs. Jeanne’s current research explores how design thinking can be used to enrich our ability to create inclusive strategic conversations about organizational futures. Jeanne received her DBA in Management Policy from Boston University and her MBA from the Harvard Business School. She has been involved in the corporate strategy field since beginning her career as a strategy consultant for the Boston Consulting Group. Please fill the form below to submit your project www.jeanneliedtka.com