DevOps aims to reduce barriers between development and operations through collaboration and automation. It focuses on faster delivery of new features while maintaining a stable production environment. Operations are now involved earlier in the development process. ITIL and DevOps can work together, with ITIL providing best practices for processes and DevOps enabling continuous delivery through automation. The IT4IT standard complements ITIL by providing a data model and reference architecture to design, source, and manage IT services aligned with business objectives.