The document provides an overview of how organizations can leverage their existing IT service management (ITSM) investments to implement the IT4IT reference architecture for running the business of IT. It begins with an introduction to IT4IT and poses some challenging questions about common IT management issues. The main section discusses how to review an organization's current ITSM tool landscape, identify any missing, overlapping or suboptimal functionality, and analyze IT value chain responsibilities to find opportunities to optimize processes and integrations based on the IT4IT model. The document suggests this can help make IT operations flow better while reducing costs. It concludes with some useful links and invites questions.