Here are the key components of the new Analytics Platform in SharePoint 2013:
1. Event collection - Events like page views, clicks, etc. are collected from various sources.
2. Filtering and normalization - Events are filtered to remove unwanted data like from bots. Relevant events are normalized into a standard format.
3. Processing and storage - Analyzed events are stored in the reporting database and search index for reporting and relevance.
4. Analytics processing jobs - Periodic jobs examine event data to calculate metrics like popularity based on views and clicks.
5. Reporting - Dashboards, reports and search features use the processed analytics data to show popularity, recommendations, and insights.