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University of Leeds Academic ServicesUniversity of Leeds Academic Services
Using your Ayes and Noes:
Creating a Business Case for an
Institutional Portal
Bo Middleton
Institutional Web Management Workshop 2004
University of Leeds Academic ServicesUniversity of Leeds Academic Services
• Group discussion
• Report back
• Leeds experiences
• x 3
University of Leeds Academic ServicesUniversity of Leeds Academic Services
Group discussion 1
• Who/What are your Ayes and Noes?
(include those external to institution).
• How can you identify Ayes and Noes
and get feedback from them?
University of Leeds Academic ServicesUniversity of Leeds Academic Services
Ayes and Noes at UoL 1
Ayes
Bleeding edge
– Other HE implementors
– Portal anoraks
– Open source communities
Us and them
Peddlers
– Portal, CMS, process
management suppliers
Paper promises
– Strategy documents
Web
– JISC projects
– Commercial portals
Noes
People
– Academic freedom fighters
– Technology freaks
– Web wizards
– Dinosaurs
Systems
Paper promises
– Operational plans
Purse strings
University of Leeds Academic ServicesUniversity of Leeds Academic Services
Ayes and Noes at UoL 2
Other HE institutions
JISC projects
Commercial portals
Open source communities
Students
Suppliers
Strategy docs and operational plans
Staff
Committees
Web – type in ‘portal’
– Bristol links
– JISC
– Structured meetings
Student union/ student services/
intranet/ user groups/ mailing lists
– Web survey (Hull)
– Focus groups (incentive)
Web - review of portal
products/contacts with current
suppliers
– Functionality, ROI and benefits
docs
– Presentations
Map strategy points against portal
benefits
Staff Calendar/mailing lists/
newsletters
– Roadshow
– Structured meetings
– Committee round – presentations
focussed on appropriate area
University of Leeds Academic ServicesUniversity of Leeds Academic Services
Group discussion 2
• What are the reasons given by 'Ayes' and
'Noes' for/against a portal?
– Suppliers/bleeding edge – list the functionality/benefits of a portal
– Strategy docs – list the strategic aims which could be fulfilled by
portal implementation
– What ‘systems’ on campus have overlapping functionality with a
portal or will need to ‘integrate’ into the portal?
– Imagine the detractor’s arguments
• Academic freedom fighters
• Technology freaks
• Web wizards
• Dinosaurs
• Purse strings
– Potential users – what do users want?
University of Leeds Academic ServicesUniversity of Leeds Academic Services
Ayes at UoL
Strategic aims
Improve efficiency of teaching
processes
Improve efficiency of
administrative processes
Improve student experience
Improve cross-education links
Maximise ROI of corporate
systems
Need to adapt teaching and
working styles to suit the
individual
Deliver collaborative systems
and tools
Implement a web interface
which aggregates all web-
enabled services
Functionality/benefits of a portal
Provides presentation layer
Eases access to information,
reduces overload and simplifies
Provides a common and
consistent user interface
Allows aggregation across
systems
Delivers ubiquitous access
Provides:
– simplified sign-on
– communication and
collaboration tools
University of Leeds Academic ServicesUniversity of Leeds Academic Services
Noes at UoL
Detractor’s arguments
Academic freedom fighters
– do things their own way
– damn standardisation
Technology freaks
– not invented here; not the right
OS; not my choice
– portals should work with every
browser possible
Web wizards
– frames are what matter
– content is nothing to do with us
– we can just have web links
Dinosaurs
Current systems
VLE
Communication apps
Collaboration tools
Identity Services
Content Management
Web-enabled services
Enterprise apps
University of Leeds Academic ServicesUniversity of Leeds Academic Services
Users at UoL 1
Student
rating
Staff
rating
Access University email account 1st
2nd
Search the library catalogue 2nd
8th
Access up-to-date telephone/email directory for
University staff
13th
1st
Search University web pages/intranet 11th
3rd
Check your library account (view
reservations/books on loan etc)
4th
11th
Renew library books 3rd
15th
Place/remove library book 'holds' (reserving an
item)
7th
19th
Perform an internet search - using the Google
search engine or similar:
10th
16th
Access course/department/University handbook: 17th
10th
Access institutional calendar - keep track of
University events:
20th
9th
Search your favourite library e-resources or web
sites:
14th
20th
University of Leeds Academic ServicesUniversity of Leeds Academic Services
Users at UoL 2
I seem to be missing the point. Why would I
want an additional item on my PC when I
already have all the things being offered here?
Windows, with its related software isn't great,
but it does offer a relatively predictable and
manageable environment where I can do all the
things I need to do. Forcing some things (like
email) through a web browser tends to reduce
their utility, so I definitely wouldn't want that. I
already have a specialised rss news feed
service relevant to my own area of interest
(education) and that works very well. Internet
Explorer gives me very rapid access (assisted
by experience, Google and my own favourites
folder) to all the available information I need. A
portal of this general type looks to me like a
complete waste of time and money. Words like
"seamless" "customisable" "channel" and
"tailored" are just marketing rubbish. A
readily searchable University web site is all I
want. I certainly don't want to spend a lot of
time configuring a personal portal page. The
portal idea seems to imply closure, and the
subordination of the tasks I have to perform
to more general University concerns. I guess
I'll learn to make the most of it while
nostalgically remembering the good old days
when it was possible to find things within a
couple of seconds
There are some great ideas on
this form. The idea of a portal
that can dispense as much
information as is listed in the
survey is very, very interesting.
Most of things listed sound
wonderful. Obviously the
academic ones would be my
priority.
I really like the idea of a portal,
having all important information
in one area.
University of Leeds Academic ServicesUniversity of Leeds Academic Services
Group discussion 3
• How can you use the for and against
arguments to compile your business case?
– Start with a high level strategic business case – what functionality does
your portal need and how can that functionality support strategic aims?
– Then identify key areas which may be used to drive out ROI in a full
business case
– Functionality/benefits of a portal
– Strategic aims which could be fulfilled by portal implementation
– Systems overview
– Detractor’s arguments
– User requirements
University of Leeds Academic ServicesUniversity of Leeds Academic Services
Deriving the business case at UoL
User requirements -> functionality specification for
your portal
Map required portal functionality against current
systems and identify the gap that a portal product
could fill
Map portal benefits against strategic aims
Ensure that the business case addresses all the
detractors’ comments
Strategic Business Case = overall portal vision +
purpose of the portal + benefits of the portal + do
nothing option
University of Leeds Academic ServicesUniversity of Leeds Academic Services
Final slide - summarise and thanks
Produce a clear statement of the portal vision
Identify sponsors and stakeholders. Build alliances
Map specific strategic aims to portal benefits
Survey stakeholders and collect evidence of user requirements – use
this to derive a functionality specification for your portal.
Map required portal functionality against current systems and identify
the gap that a portal product should fill
Strategic Business Case = overall portal vision + purpose of the portal
+ benefits of the portal + do nothing option

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IWMW 2004: Using your Ayes and Noes: Creating a Business Case for an Institutional Portal (A4)

  • 1. University of Leeds Academic ServicesUniversity of Leeds Academic Services Using your Ayes and Noes: Creating a Business Case for an Institutional Portal Bo Middleton Institutional Web Management Workshop 2004
  • 2. University of Leeds Academic ServicesUniversity of Leeds Academic Services • Group discussion • Report back • Leeds experiences • x 3
  • 3. University of Leeds Academic ServicesUniversity of Leeds Academic Services Group discussion 1 • Who/What are your Ayes and Noes? (include those external to institution). • How can you identify Ayes and Noes and get feedback from them?
  • 4. University of Leeds Academic ServicesUniversity of Leeds Academic Services Ayes and Noes at UoL 1 Ayes Bleeding edge – Other HE implementors – Portal anoraks – Open source communities Us and them Peddlers – Portal, CMS, process management suppliers Paper promises – Strategy documents Web – JISC projects – Commercial portals Noes People – Academic freedom fighters – Technology freaks – Web wizards – Dinosaurs Systems Paper promises – Operational plans Purse strings
  • 5. University of Leeds Academic ServicesUniversity of Leeds Academic Services Ayes and Noes at UoL 2 Other HE institutions JISC projects Commercial portals Open source communities Students Suppliers Strategy docs and operational plans Staff Committees Web – type in ‘portal’ – Bristol links – JISC – Structured meetings Student union/ student services/ intranet/ user groups/ mailing lists – Web survey (Hull) – Focus groups (incentive) Web - review of portal products/contacts with current suppliers – Functionality, ROI and benefits docs – Presentations Map strategy points against portal benefits Staff Calendar/mailing lists/ newsletters – Roadshow – Structured meetings – Committee round – presentations focussed on appropriate area
  • 6. University of Leeds Academic ServicesUniversity of Leeds Academic Services Group discussion 2 • What are the reasons given by 'Ayes' and 'Noes' for/against a portal? – Suppliers/bleeding edge – list the functionality/benefits of a portal – Strategy docs – list the strategic aims which could be fulfilled by portal implementation – What ‘systems’ on campus have overlapping functionality with a portal or will need to ‘integrate’ into the portal? – Imagine the detractor’s arguments • Academic freedom fighters • Technology freaks • Web wizards • Dinosaurs • Purse strings – Potential users – what do users want?
  • 7. University of Leeds Academic ServicesUniversity of Leeds Academic Services Ayes at UoL Strategic aims Improve efficiency of teaching processes Improve efficiency of administrative processes Improve student experience Improve cross-education links Maximise ROI of corporate systems Need to adapt teaching and working styles to suit the individual Deliver collaborative systems and tools Implement a web interface which aggregates all web- enabled services Functionality/benefits of a portal Provides presentation layer Eases access to information, reduces overload and simplifies Provides a common and consistent user interface Allows aggregation across systems Delivers ubiquitous access Provides: – simplified sign-on – communication and collaboration tools
  • 8. University of Leeds Academic ServicesUniversity of Leeds Academic Services Noes at UoL Detractor’s arguments Academic freedom fighters – do things their own way – damn standardisation Technology freaks – not invented here; not the right OS; not my choice – portals should work with every browser possible Web wizards – frames are what matter – content is nothing to do with us – we can just have web links Dinosaurs Current systems VLE Communication apps Collaboration tools Identity Services Content Management Web-enabled services Enterprise apps
  • 9. University of Leeds Academic ServicesUniversity of Leeds Academic Services Users at UoL 1 Student rating Staff rating Access University email account 1st 2nd Search the library catalogue 2nd 8th Access up-to-date telephone/email directory for University staff 13th 1st Search University web pages/intranet 11th 3rd Check your library account (view reservations/books on loan etc) 4th 11th Renew library books 3rd 15th Place/remove library book 'holds' (reserving an item) 7th 19th Perform an internet search - using the Google search engine or similar: 10th 16th Access course/department/University handbook: 17th 10th Access institutional calendar - keep track of University events: 20th 9th Search your favourite library e-resources or web sites: 14th 20th
  • 10. University of Leeds Academic ServicesUniversity of Leeds Academic Services Users at UoL 2 I seem to be missing the point. Why would I want an additional item on my PC when I already have all the things being offered here? Windows, with its related software isn't great, but it does offer a relatively predictable and manageable environment where I can do all the things I need to do. Forcing some things (like email) through a web browser tends to reduce their utility, so I definitely wouldn't want that. I already have a specialised rss news feed service relevant to my own area of interest (education) and that works very well. Internet Explorer gives me very rapid access (assisted by experience, Google and my own favourites folder) to all the available information I need. A portal of this general type looks to me like a complete waste of time and money. Words like "seamless" "customisable" "channel" and "tailored" are just marketing rubbish. A readily searchable University web site is all I want. I certainly don't want to spend a lot of time configuring a personal portal page. The portal idea seems to imply closure, and the subordination of the tasks I have to perform to more general University concerns. I guess I'll learn to make the most of it while nostalgically remembering the good old days when it was possible to find things within a couple of seconds There are some great ideas on this form. The idea of a portal that can dispense as much information as is listed in the survey is very, very interesting. Most of things listed sound wonderful. Obviously the academic ones would be my priority. I really like the idea of a portal, having all important information in one area.
  • 11. University of Leeds Academic ServicesUniversity of Leeds Academic Services Group discussion 3 • How can you use the for and against arguments to compile your business case? – Start with a high level strategic business case – what functionality does your portal need and how can that functionality support strategic aims? – Then identify key areas which may be used to drive out ROI in a full business case – Functionality/benefits of a portal – Strategic aims which could be fulfilled by portal implementation – Systems overview – Detractor’s arguments – User requirements
  • 12. University of Leeds Academic ServicesUniversity of Leeds Academic Services Deriving the business case at UoL User requirements -> functionality specification for your portal Map required portal functionality against current systems and identify the gap that a portal product could fill Map portal benefits against strategic aims Ensure that the business case addresses all the detractors’ comments Strategic Business Case = overall portal vision + purpose of the portal + benefits of the portal + do nothing option
  • 13. University of Leeds Academic ServicesUniversity of Leeds Academic Services Final slide - summarise and thanks Produce a clear statement of the portal vision Identify sponsors and stakeholders. Build alliances Map specific strategic aims to portal benefits Survey stakeholders and collect evidence of user requirements – use this to derive a functionality specification for your portal. Map required portal functionality against current systems and identify the gap that a portal product should fill Strategic Business Case = overall portal vision + purpose of the portal + benefits of the portal + do nothing option

Editor's Notes

  • #2: Bo’s post at University of Leeds = Academic Services Portal Project Manager This 2 year post created because there were staff across Academic Services who thought an Institutional Portal was “a good idea”. Politics meant that the post was positioned as a cross service post. Remit: To investigate portal implementations in HE To undertake user requirements work To undertake business process analysis (or work with others doing same) To create a business case for an institutional portal To steer procurement/development process To implement a portal pilot
  • #3: Workshop = opportunity to draw on my experience but, since these workshops are meant to be participative events, also to draw on your own ideas about creating a business case for a portal. Therefore – group discussion followed by report back – but I will also being giving you some details about hoe I’ve gone about creating a business case Theme of workshop = creating a business case using your Ayes and Noes
  • #4: Who/What are your Ayes and Noes? (include those external to institution). Not just people – include any source of information – don’t forget events/precedents May feel that some Ayes and Noes ‘people’ or ‘precedents’ are unique to your institution - but over this last year I’ve come to realise that implementing a portal is 95% people and politics and 5% technology and, unfortunately ‘politics’ is not unique to any institution How can you identify Ayes and Noes and get feedback from them? For each of the Ayes and Noes – how can you find them and get information from them
  • #5: Bleeding edge Other HE implementors Portal anoraks Open source communities Us and them Students Staff Peddlers Portal, CMS, process management suppliers Paper promises Strategy documents Web JISC projects Commercial portals People Academic freedom fighters Technology freaks Web wizards Dinosaurs Systems VLE Communication apps Collaborative tools Identity Services Content Management Web-enabled services Legacy apps Paper promises Operational plans Purse strings
  • #6: Grouped into 5 areas Second column shows ways that I have engaged with each group Web survey for staff as well User requirements work directly contributing to business case – what do students and staff want in a portal More on the strategy/benefits mapping later
  • #7: Using the Ayes and Noes identified - I’ve listed the kind of information needed to build a business case
  • #8: Portal benefits/functionality: Provides presentation layer - A portal provides the presentation layer for all current and future applications. It can save costs in purchasing web enabled products and/or, new applications in development can utilise the portal as the presentation layer of the application, saving development effort. Eases access to information, reduces overload and simplifies searching - Users are faced with a vast array of information when using University web pages and Campusweb, the majority of it being irrelevant for the one particular piece of information required at any one time. At the same time, because there is so much information accessible, users can’t find what they actually need. A portal can solve these problems by providing targeted information and offering the opportunity to search across a variety of information. Provides a common and consistent user interface - A portal provides a single user interface (UI) for all the information/content, applications and processes of the institution. Each service or ‘channel’ is delivered with the same ‘look and feel’. In addition, the barriers to introducing new content and services are reduced by launching them through a new portal ‘channel’. Allows aggregation across systems - A portal has the ability to take data, content and processes from a variety of sources, providing a single ‘channel’ to access related information. For example, financial details could be taken from the SAP Finance database and from the Library Management System to provide a single ‘balance sheet’ service. Thus, the portal has the potential to offer new services and present new ways of analysing data. Delivers ubiquitous access - The portal can be accessed from any web-capable device connected to the internet, significantly broadening the scope of access to traditionally ‘on-campus’ only applications. Provides simplified sign-on - The portal may provide a mechanism for simplifying sign-on to other applications (though this may be provided elsewhere). If this functionality is provided by portal software then, significant benefits can be derived - including reduction in password queries to helpdesk and library staff, less time spent on password look up for users, and increased security (since simplified sign on will preclude the need to write down list of usernames and passwords).    Accenture survey: Integrate/ streamline information & services 49% Improve service to students/ staff 40% Offer personalised/ customised/ targeted service 30% Improve administration efficiency 26% Attract students 19% Enhance university image/ raise profile 17% Engage/ connect/ build community 11% Offer distance/ flexible learning 9%
  • #9: More about dinosaurs   Against implementation: No web strategy Resources and commitment Culture Achieving authentication Achieving authorisation Achieving customisation Content management Portal functionality/level of integration
  • #10:        
  • #11:        
  • #12: What kind of business case is required High level strategic business case? Real numbers showing ROI?  
  • #13: the ayes (together with collected evidence) give the business drivers and the noes focus the business case – aiding the identification of the benefits which you should emphasise 