This document discusses learning analytics and Jisc's learning analytics project. It defines learning analytics as the measurement, collection, analysis and reporting of learner data to understand and optimize learning. The goals of learning analytics include improving retention, achievement, employability and personalized learning. Jisc's learning analytics project has three strands: a learning analytics service, toolkit and community. It outlines the phases of the project from 2015-2017 and encourages involvement. The document prompts attendees to discuss goals and challenges of implementing learning analytics at their institutions. It provides contact information for further resources.