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This brief has been verified as being fit for purpose
Date
Date
Unit 7: Understanding the Creative Media Sector
P1. use appropriate techniques to
extract relevant information
from written sources
M1. use appropriate techniques
to extract information from
written sources with some
precision
D1.use appropriate techniques
to extract comprehensive
information from written
sources
P2. present a media production
report which conveys relevant
information
[IE]
M2. present a structured and
detailed media production
report which conveys
information and explains
conclusions with clarity
D2. present a well-structured and
substantial media production
report which conveys information
with precise exemplification and
justifies conclusions with
supporting arguments
P3. review reports to make
changes with occasional
beneficial effects
[RL]
M3.review reports to make
changes with frequent
beneficial effects
D3. review reports to make
changes with consistently
beneficial effects
P4.deploy and manage
appropriate technology to
pitch a media production
proposal
[SM]
M4. deploy and manage
technology to pitch a media
production proposal effectively
and with some imagination
D4 deploy and manage
technology to pitch a media
production proposal with
creativity and flair and to
near-professional standards
P5 employ appropriate forms of
address in a media production
pitch to communicate ideas.
[CT]
M5 employ forms of address in
a media production pitch to
communicate ideas effectively.
D5 employ forms of address in a
media production pitch with
flair to communicate ideas with
impact.
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.](https://image.slidesharecdn.com/jl52012assignment-130503040039-phpapp02/85/Jl5-2012_assignment-3-320.jpg)
Jl5 2012_assignment
- 1. 1 Qualification Level 3 Extended Diploma in Creative Media Production Unit number and title Unit 2 Communication Skills for Creative Media Production - Partial Start date Monday 8/1/2013 Deadline Friday 1/2/2013 Assessor name Jo Lowes Assignment title JL05 – The Realities of a Pitch Scenario This unit aims to improve the skills that you can expect to use on a regular basis within the creative media sector such as pitching ideas, writing proposals and constructing reports. Both indivually and in small teams you will develop your ability to communicate your thoughts and ideas through pitches, proposals and reports to a range of audiences using appropriate modes of address and forms of technology. You have been commissioned by E4 to pitch a new reality TV show or talent show that appeals to E4s target audience. E4 is the entertainment destination for a cutting edge young audience, it also won channel of the year at The Broadcast Awards in Feb 2011. E4 is one of the most original digital channels, successfully launching mega hits like Skins, The Inbetweeners and Misfits. E4 was also the original home of Big Brother before its move to Channel 5 and is the current home of Made in Chelsea, which was created as a posh alternative to The Only Way is Essex. You need to work in groups of 2 or 3 to research current shows of a similar genre and why they are successful as well as researching E4s target audience to ensure your show will appeal to the channels demographic. Create an original concept for a new hit show and a pitch to sell your idea to E4. This is a fast paced brief requiring you to research, plan and pitch your idea within a three period. For assessment of this unit you need to produce a blog with relevant information about your show idea and a copy of your pitch. The blog posts will have the following titles: Task 1 Genre and E4s target audience research Task 2 Planning the show Task 3 the Pitch (With a recording of your pitch and accompanying material)
- 2. 2 Tasks Grading Criteria Mapping Task 1 Task 1 Genre and E4s target audience research As a group, watch compare and contrast a selection of reality television and talent shows to identify common styles and themes within the genre. Individually put your research into a powerpoint. Research E4’s target audience and the ideogy behind their programming and programming making Work to be added to your blog with the title Task 1 Genre and E4s target audience research Unit 2 P1, M1, D1 Task 2 Task 2 Planning the show In groups of 2 or 3 create an original idea for a reality TV program or talent show. Consider the following; Name & possible logo Aim of the show. Who are the main characters and what is their main activity? If it is a competition or kind of talent show how will people win and who decides? Who it will appeal to and you research to support this? Possible publicity All work to be added to your blog with the title Task 2 Planning the show Unit 2 P4, M4, D4 Task 3 Task 3 the Pitch (With a recording of your pitch and accompanying material) Working in the same groups of three learners pitch your idea to panel explaining your idea and presenting supporting material: Include the following information. Name & possible logo Aim of the show. Who it will appeal to Also consider the style, theme, tone and technology of your pitch, as your pitch should reflect the ethos of your show All work to be added to your blog with the title Task 3 the Pitch Unit 7 P5, M5, D5
- 3. 3 This brief has been verified as being fit for purpose Date Date Unit 7: Understanding the Creative Media Sector P1. use appropriate techniques to extract relevant information from written sources M1. use appropriate techniques to extract information from written sources with some precision D1.use appropriate techniques to extract comprehensive information from written sources P2. present a media production report which conveys relevant information [IE] M2. present a structured and detailed media production report which conveys information and explains conclusions with clarity D2. present a well-structured and substantial media production report which conveys information with precise exemplification and justifies conclusions with supporting arguments P3. review reports to make changes with occasional beneficial effects [RL] M3.review reports to make changes with frequent beneficial effects D3. review reports to make changes with consistently beneficial effects P4.deploy and manage appropriate technology to pitch a media production proposal [SM] M4. deploy and manage technology to pitch a media production proposal effectively and with some imagination D4 deploy and manage technology to pitch a media production proposal with creativity and flair and to near-professional standards P5 employ appropriate forms of address in a media production pitch to communicate ideas. [CT] M5 employ forms of address in a media production pitch to communicate ideas effectively. D5 employ forms of address in a media production pitch with flair to communicate ideas with impact. :PLTS: This summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.