Level2unit2assignment
- 1. 1 Qualification BTEC Level 2 Diploma in Creative Media Production Unit number and title JL10 - Unit 2 Communication for Creative Media Production Start date 02/09/14 Deadline 12/01/15 Assessor name Jo Lowes Assignment title JL10 – The Perfect Pitch Aim and purpose This unit focuses on the communication skills that are required withinthe media sector. It aims to develop your ability to communicate effectively with others, both in group situations and on a one-to-one basis. On completion of this unit learner will be able to 1 Be able to communicate about media production in discussions 2 Be able to present information and ideas orally to an audience 3 Be able to communicate information and ideas in written formats for media production Scenario It is vital in all the media industries, where so much work is done in teams, that people are able to communicate effectively, passing on ideas and information to others and interpreting correctly what others say to them. This is equally important when working with and presenting ideas and information to a client. It is not only oral communication skills that are important; written communication is also seen as a marker of an individual’s ability to maintain professional standards. You have been commissioned by E4 to pitch a new reality TV show or talent show that appeals to E4s target audience. E4 is the entertainment destination for a cutting edge young audience, it also won channel of the year at The Broadcast Awards in Feb 2011. E4 is one of the most original digital channels, successfully launching mega hits like Skins, The Inbetweeners and Misfits. E4 was also the original home of Big Brother before its move to Channel 5 and is the current home of Made in Chelsea, which was created as a posh alternative to The Only Way is Essex. You need to work in groups of 2 or 3 to research current shows of a similar genre and why they are successful and create an original concept for a new hit show and a pitch to sell your idea to E4. This is a fast paced brief requiring you to research, plan and pitch your idea within a six period. For assessment of this unit you need to produce a blog with relevant information about your show idea and a copy of your pitch. The blog posts will have the following titles: Task 1 Ideas & discussions Task 2 Planning the show Task 3 The Pitch
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- 3. 3 Tasks Grading Criteria Mapping Task 1 Task 1 Genre and E4s target audience research As a group, watch compare and contrast a selection of reality television and talent shows to identify common styles and themes within the genre. Individually put your research into a powerpoint. Decide as a group which type of show you would like to produce Create a mind map of different ideas for a show There will also be a witness statement completed which evaluates how you worked as a group member Work should be added to your blog with the title Task 1 Ideas & discussions Unit 2 P1, M1, D1 Task 2 Task 2 Planning the show In groups of 2 or 3 create an original idea for a reality TV program or talent show. Consider the following; Name & possible logo Aim of the show. Who are the main characters and what is their main activity? If it is a competition or kind of talent show how will people win and who decides? Who it will appeal to and you research to support this? What possible publicity would you need? Eg a logo or poster. Make sure you check your work for spelling and grammatically errors All work needs to be added to your blog with the title Task 2 Planning the show Unit 2 P1, M1, D1 P4, M4, D4 P5, M5, D5 Task 3 Task 3 the Pitch (With a recording of your pitch and accompanying material) Working in the same groups of three learners pitch your idea to panel explaining your idea and presenting supporting material: Include the following information. Name & possible logo Aim of the show. Who it will appeal to Also consider the style, theme, tone and technology of your pitch, as your pitch should reflect the ethos of your show Every member of the group MUST be involved with pitching the idea and be prepared to answer questions about your idea. All work needs to be added to your blog with the title Task 3 the Pitch Unit 2 P2, M2, D2 P3, M3, D3 P4, M4, D4
- 4. 4 This brief has been verified as being fit for purpose Assessor Signature Date Internal verifier Signature Date Unit 3: Communication for Creative Media Sector P1. communicate information and ideas in discussions about media production with sufficient clarity to be understood M1. communicate information and ideas in discussions about media production for the most part clearly D1. communicate information and ideas in discussions about media production confidently and with consistent clarity P2. use software to create basic presentations M2. use software to create competent presentations D2. use software to create effective, well-structured presentations P3. address and interact with an audience appropriately M3. address and interact with an audience effectively D3. address and interact with an audience confidently P4. present information and ideas for media production appropriately in written formats with sufficient clarity to be understood M4. present information and ideas for media production in written formats concisely and for the most part clearly D4 present information and ideas for media production in written formats clearly with consistent clarity P5 correct documents using basic electronic aids. M5 correct misspellings in documents through effective proofreading. D5 improve clarity of documents through effective proofreading.