Jogendra ppt.....
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This document analyzes the competitive position of Bonanza Portfolio Limited, a financial services company, compared to peers. It finds that Bonanza has the lowest fees, including intraday and delivery charges. A survey of 100 investors in Pune found 61% have incomes over $10,000 and choose Bonanza due to lower costs and benefits like regular updates and high leverage. While the study was limited in scope, the conclusion is that Bonanza is more attractive to new investors compared to other analyzed financial companies due to its fees.
Jogendra ppt.....
- 1. “Competitive Analysis of Trading In Bonanza Portfolio Limited” Jogendra Yadav
- 2. Company Overview: Established in 1994. Today, it is fastest growing financial service with mega group companies under it. 1780 outlets across 560 cities. 5th largest in terms of no. of offices for the year 2010-2011. Bonanza offers the perfect blend of financial services right from equity Broking, Advisory services that cover PMS, Mutual fund Investment and Insurance to exceptional Depository services.
- 3. Objective: Primary Objective: To know the competitive position of Bonanza in competitive market. Secondary Objective: ◦ To know the market share of different players in share market. ◦ To study the services offered by different players to the customer. ◦ To access how bonanza is better than other competitors. ◦ To check satisfaction level of customers of different players.
- 4. Scope: Geographical scope : Pune city Periodical scope: 2 months Operational scope: Analysis of trading in Bonanza Portfolio Limited. Comparison of Bonanza Trading with Sharekhan, HDFC Securities, Reliance Securities, Angel Broking Securites, India Bulls.
- 5. Research Methodology: Research Methodology: Descriptive Research & Qualitative Research Sampling Design : Non-Probability Sampling Sampling Area: Pune Size of Sample : 100 Sources of Data collection: ◦ Primary data ◦ Secondary data
- 6. Functionaries of stock exchange: Stockbrokers Sub-broker Market Makers Portfolio consultants
- 7. Major Players In the Region: Sharekhan Angel Broking Indiabulls Securities HDFC Securities Bonanza Portfolio Limited
- 8. Comparison: Company Name Intraday Delivery Option Future Account Opening Bonanza Portfolio 1 paisa 50 paisa 30 Rs. 0.5 paisa 333 Rs Share khan 5 paisa 70 paisa 80 Rs. 10 paisa 1000 Rs Angel Broking 5 paisa 80 paisa 100 Rs. 10 paisa 1000 Rs India Bulls 10 paisa 50 paisa 70 Rs. 20 paisa 1500 Rs HDFC Securities 10 paisa 80 paisa 100 Rs. 10 paisa 2000 Rs Reliance 5 paisa 50 paisa 50 Rs. 10 paisa 999 Rs
- 9. Investor’s Income Range: 0% 10% 20% 30% 40% 50% 60% 70% Below 1 Lac 1-5 Lac 5-10 Lac Above 10 Lac 13% 20% 61% 6% % age of investors % age of investors
- 10. Findings: Account opening charges are very less in Bonanza Portfolio Limited. Investor is updated by company mails, messages about the market. Company Provides 12 times exposure to their clients.
- 11. Limitations: Study is Limited to Pune region. Lack of time Complete data was not available due to company privacy and secrecy. Size of the research may not be substantial.
- 12. Conclusion: Charges are so less as compared to other players which are in analysis. Other Benefits are available with Bonanza like exposure, qualified relationship manager. In this analysis, New investors will invest their money in Bonanza as compared to other players.