JOHARI Window based business approach for Marketing IP's and IP's based Solutions
- 1. JOHARI Window based business approach for Marketing IP's and IP's based Solutions IP SoC - 2011 , Grenoble , France. 7 th December 2011 By Madhu Parthasarathy, Ittiam Systems, Bangalore, INDIA.
- 2. Johari Window Known to SELF Arena Blind Spot Facade Unknown NOT known to SELF NOT known to others Known to others Our focus would be on PUSH and PULL Contexts
- 3. Johari Window – Modified ! Known to Company Arena Blind Spot ( PULL} Façade { PUSH} Unknown NOT known to the company NOT known to the Market Known to the Market
- 4. Market and Solution Complexities Solution Complexity Market Complexity
- 5. Data IP-1 : Developed in-house with systems integrator IP-2 : Developed by pure play IP provider IP-3 : Developed by pure play IP provider Note : All IPs are standards driven. All are IP/Group of IPs that are either on Audio or Video algorithms System Integrators IPs starts with a much lower pricing and reaches “commodity” value very fast Pure play IP provider start with higher value and maintain the decline much more gracefully because of constant upgrade infusions When more applications are identified, profits can be sustained despite the erosion in pricing.
- 6. Examples for PUSH and PULL PUSH Making proactive proposals for specific product line ( some of them would take off with lot of modifications) Platform customization and highlighting them which would open other vistas. Eg: Unique Cache handling PULL Color nuances detection in garment making Audio deployment along with Video in surveillance in certain specific and sensitive areas Very specialized medical applications (algorithms customizations)
- 7. Lessons Learnt and recommendations Pure Play IP Provider : To contain the value atrophying… Constant updating from the performance standpoint Multiple ways to integrate Configurable subsystems (mix and match depending on end user applications) Focus on “PULL” by showing in diverse forums System Integrator. To contain the value atrophying… Assurance of long term customization and support Optimization on specific platforms and highlighting.