A Real Future for Innovation in Silicon IP Business Models Using Open Source Tools To Drive Higher Customer Value Propositions
- 1. A Real Future for Innovation in Silicon IP Business Models Using Open Source Tools to Drive High Customer Value Propositions Arthur Low Crack Semiconductor
- 2. Corp to Corp Business Model Battles Who are you fighting and why? Appear irrelevant until you are strong.
- 3. The Battle of RTL Languages Corporations vs Open Ecosystems VHDL Verilog Proprietary Closed Standard Open OVI Open Verilog as a survival strategy.
- 4. Standardization of EDA Technologies Support Open Ecosystems VHDL OVI Standard Open Open Standards for Tools
- 5. Emergence of Open EDA Standards Collaboration and Contribution Models Open Standards for Tools Open Standards for System Level Modeling & Verification
- 6. Emergence of Business Ecosystems Corp to Corp Battle: Irrelevant Advanced Processors, Systems and OS Advanced Processors, Systems and OS Advanced Processors, Systems and OS Silicon IP Embedded Processors Model Verilator Verilog to C++ Ecosystems Relevant Corporations Irrelevant Software tools. OSS Contributions: Relevant
- 7. Product Innovation Fizzle When corporations offer incomplete solutions Diamond MP3 Player The innovator is often unable to capitalize on its innovation. Technology as a focus for innovation leads to interesting products. Digital, portable, plays music. What's wrong?
- 8. Business Model Innovation Sizzle Corporation as Ecosystem Keystone iTunes App Store iTunes & iPod Line The innovation is in the business model. Compelling Customer Value Proposition: Media as “content” downloaded easily into a COOL portable convergence device with lots of storage capacity.
- 9. Business Ecosystems vs Business Ecosystems Close, Proprietary vs Free (but open?) Platform Wars iTunes: Proprietary, tied to HW, and tightly managed app store. Android: Free OS, not tied to HW, not tightly managed market.
- 10. A Few Successful Open Source IP Licensing Strategies (Depending on how you define success!) Dual License: Restrictive:Non-commercial Permissive: Commercial Eclipse License: Restrictive: Collaboration Permissive: Proprietary Plugins Apache License: Permissive: Modified code can be re-licensed GNU GPL Restrictive: Original Copyleft License
- 11. An Open Source Platform for Silicon IP Development Silicon IP's Killer App Verilator: Verilog & System Verilog to C++ Compilation Fedora Electronics Lab: Gtkwave, iVerilog, Verilator, etc SystemC: C++ with clock SCV & TLM libs
- 12. Silicon IP Business Model Innovation With Open Source Tools Silicon IP RSA Accelerator Use free tools to implement and verify IP design. Avoid Dilution to VC's Systems on Chip Parallel Super-Computer Use free tools to perform hundreds of concurrent simulations with RTL, Models, OS & SW and gather functional coverage. Lower IC R & D Costs IC Operations IC Sales Support Use free tools to distribute cycle-accurate IC models with app notes to clients. Reach More Customers
- 13. Future Innovations In Business Models For Silicon IP Lessons Learned About Competition And Ecosystems Compete Inside. Platforms not products. Appear irrelevant until you are strong. Open Verilog. Open Verilator. Open Eclipse.
- 14. How Open Is Open Enough In The EDA Industry? Ecosystems, Open Source & Emergent Models of Collaboration. Subject of research for my MSc Thesis in the Technology Innovation Management Program at Carleton University Thank You.