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JoomlaChicago - Loop - January 2012 Presentation
- 1. Today's Presentation: The Process of Building Joomla Web Sites – From Small to Enterprise Projects
- 2. Today's Presenters Justin Kerr [email_address] 312.560.1115 Dennis Kmetz [email_address] 312.550.1760
- 3. Successful Web projects are challenging: It's a multidisciplinary process.
- 4. Client will lack understanding and competency in key project areas.
- 5. CMS projects are especially prone to scope creep.
- 6. Project deliverable may be new to vendor.
- 7. Proper planning and management of Joomla implementations ... Controls project scope, cost, and schedule
- 8. Organizes the work effort
- 11. Manages client expectations (and their resulting satisfaction and confidence in your work)
- 12. Strategies for Joomla Projects Methodology vs. Process
- 13. Different projects will have different approaches and permutations
- 14. Strategies for Joomla Projects Methodology vs. Process
- 15. Different projects will have different approaches and permutations
- 16. Size and nature of the client will determine project approach Enterprise
- 18. Vertical markets
- 19. Internal client
- 21. Enterprise vs. Small/Medium Project manager(s) and 3+ developers at vendor
- 22. Project has formal and specific requirements
- 23. Customer willing to spend more for the precisely correct solution ENTERPRISE
- 24. Enterprise vs. Small/Medium Project manager(s) and 3+ developers at vendor
- 25. Project has formal and specific requirements
- 26. Customer willing to spend more for the precisely correct solution Vendor is one or two developers/designers
- 27. Customer wants “one-stop shopping” for discrete solution.
- 28. Customer willing to compromise requirements for value ENTERPRISE SMALL/MEDIUM
- 29. Enterprise vs. Small/Medium Bigger budgets (five figures and up)
- 30. Brings many resources to table
- 31. Project duration 6-12 months
- 32. Final decisions made with committee involvement
- 33. Multiple Joomla environments ENTERPRISE
- 34. Enterprise vs. Small/Medium Bigger budgets (five figures and up)
- 35. Brings many resources to table
- 36. Project duration 6-12 months
- 37. Final decisions made with committee involvement
- 38. Multiple Joomla environments $2K to low-five figure budgets
- 39. Has few resources; will look to vendor
- 40. Project duration 1-3 months
- 41. Final decisions made by single person
- 42. Single environment ENTERPRISE SMALL/MEDIUM
- 43. Project Overview, Small/Medium Markets
- 44. Project Overview, Enterprise Requirements (Phase 3) Prototype (Phase 4) Finalize Content and Development (Phase 5) Launch (Phase 6) Measure, Optimize and Market (Phase 7) Maintenance Support (Phase 8) Planning and Strategy (Phase 1) Information Architecture (Phase 2)
- 47. Project Phase: Business Development
- 48. Project Phase: Business Development Small/Medium Market Customer wants “one-stop shopping” for a discrete solution
- 49. Probably not familiar with Joomla (but this is starting to change)
- 50. Will likely require additional services
- 51. May require client-specific costing approach
- 52. 3-4 hours to develop proposal (YMMV)
- 53. Project Phase: Business Development Small/Medium Market Contract should include: 1) Very specific deliverables 2) Client responsibilities
- 54. Thorough discovery is essential … … sometimes you can charge for it.
- 55. Project Phase: Business Development Enterprise Usually in response to an RFP or as a result of previous project successes
- 56. 8-16 hours for proposal development
- 57. RFP aids the “discovery” effort
- 58. First meeting after contract award is a project strategy workshop
- 59. Project Phase: Planning and Structure
- 60. Project Phase: Planning and Structure Small/Medium Market Client consultation; generate initial list of what they want to include
- 61. Inventory of existing content/features/design assets
- 62. Draft Web site taxonomy
- 64. Milestone: Final approved taxonomy
- 65. Project Phase: Planning and Structure Small/Medium Market What is a taxonomy? Basic text document with two parts: List of elements common to all (or most) pages
- 66. Outline of all site pages/areas and features Taxonomy generation/review/revision/final approval: 3-5 hours (more for larger and/or more complex sites)
- 67. Project Phase: Planning and Structure Enterprise Market Approved requirements document and project plan documents controls project scope and schedule, respectively
- 74. Project Phase: Design and Prototyping
- 75. Project Phase: Design and Prototyping Small/Medium Market Graphic design requires: 1) Final approved taxonomy 2) Customer branding 3) Publishing requirements
- 76. Design consultation with client
- 77. Outside-in art direction (“packaging design”)
- 78. Generation of 1-3 initial comps
- 80. Milestone: Final design
- 81. Project Phase: Design and Prototyping Small/Medium Market Bespoke packaging design generation, review, revisions as-needed, final design: 12 hours.
- 82. Project Phase: Design and Prototyping Enterprise Market 2-3 comprehensive designs are formally presented to a team of decision makers (sales, marketing, user advocates)
- 83. A creative design is selected
- 84. SEO keywords are approved (SME's and user advocates)
- 92. Project Phase(s): Infrastructure, Features & Content
- 93. Project Phase(s): Infrastructure, Features & Content Small/Medium Market Infrastructure can include: Hosting setup (½ to 4+ hours)
- 94. Joomla installation and primary configuration (2-6 hours)
- 95. Joomla structural configuration (1+ hours; depends on site size and complexity)
- 96. Project Phase(s): Infrastructure, Features & Content Small/Medium Market Infrastructure can include: Templating Web page templating (slicing and dicing bespoke design, core Web page layout): 3-5 hours
- 97. Bespoke Joomla template implementation: 8-12 hours (including content and component styles, WYSIWYG editor styles integration, HTML overrides, module chrome, etc.)
- 98. Project Phase(s): Infrastructure, Features & Content Small/Medium Market Features include component-level functionality on the front- and back end.
- 99. Costs will increase for additional/specific Web application functionality Break down and estimate per functional area Quick deployment for “must-have” extensions
- 100. Project Phase(s): Infrastructure, Features & Content Small/Medium Market Content Production Produce Web page in CMS: 15 minutes (avg.)
- 101. Image Production: 6 per hour
- 102. Copywriting (250 words): 45 min. - 2 hours
- 103. Copyediting (250 words): 30 min. - 1 hour CMS Component-Specific Production Costs vary according to component
- 104. Project Phase(s): Infrastructure, Features & Content Enterprise Market The approved project plan is executed
- 114. Project Phase: Testing/QA and Launch
- 115. Project Phase: Testing/QA and Launch Small/Medium Market Goal for QA is zero hours (since the single environment should have been vetted by this point)
- 116. Most testing focuses on big, obvious problems
- 117. Project Phase: Testing/QA and Launch Enterprise Market All changes are frozen
- 118. Formal user testing is performed
- 119. Acceptance and sign-off is obtained
- 123. Project Phase: Follow-up and Support
- 124. Project Phase: Follow-up and Support Small/Medium Market Training and documentation
- 126. Ongoing creative and production services
- 127. Project Phase: Follow-up and Support Enterprise Market Monitor and optimize site usage
- 128. Ongoing warranty support is provided
- 135. Tips for Successful Projects Manage client expectations
- 137. Specify all deliverables (and client responsibilities)
- 138. Be anal about controlling scope
- 139. Assert yourself as the expert
- 140. End of Presentation Q&A and Thank You! Justin Kerr [email_address] 312.560.1115 Dennis Kmetz [email_address] 312.550.1760
Editor's Notes
- #2: Danny introduces today's presentation and calls up the presenters.
- #3: Justin and Dennis briefly introduce themselves and their backgrounds in Joomla and Web site construction.
- #4: Justin speaks to these points
- #5: Dennis: Introduces some of the benefits of Joomla project planning and management. Justin: Mentions advantages of owning/leading the project management process.
- #6: Dennis and Justin speak to these points
- #7: Dennis and Justin speak to these points
- #8: Dennis speaks to Enterprise; Justin speaks to Small/Medium
- #9: Dennis speaks to Enterprise; Justin speaks to Small/Medium
- #10: Dennis speaks to Enterprise; Justin speaks to Small/Medium
- #11: Dennis speaks to Enterprise; Justin speaks to Small/Medium Note: “environment” refers to Development Staging Training Production
- #12: Dennis speaks to Enterprise; Justin speaks to Small/Medium Note: “environment” refers to Development Staging Training Production
- #13: Justin introduces project process for small/medium markets
- #14: Dennis introduces project methodology for enterprise markets
- #15: Dennis introduces project methodology for enterprise markets
- #16: Dennis shows how important SEARCH and SOCIAL is throughout the methodology
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- #24: Requirements document is like the taxonomy document Project plan is an additiona, formal document
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- #72: Justin and Dennis thank the audience and ask for any questions