Keynote: Mobilizing Your Existing Content
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To effectively mobilize content, one must understand their audience's mobile behaviors and infrastructure, choose the best distribution approach such as a smartphone app or SD card distribution, adapt the content for mobile by reformatting media and compressing files, ensure the design is optimized for user experience, launch with a marketing strategy and evaluate effectiveness, then iterate based on what works.
Keynote: Mobilizing Your Existing Content
- 2. The Principles of Mobilising Your Content
- 3. Do Your Homework Audience Profile - demographics, mobile behaviours Local Infrastructure - cell data, wifi, cost of usage Technology Available - smartphone, feature, SD Cards YES/NO
- 4. Take the Best Approach A Smartphone app using mobile data A feature phone app running offline SD Card distribution no data connection DISTRIBUTION PLAN
- 5. Adapt Your Content Reformat media for mobile devices (video, audio) Edit media for better consumption on mobile
- 7. Adapt Your Content Reformat media for mobile devices (video, audio) Edit media for better consumption on mobile Compress content for fast download MOBILE CONTENT READY
- 8. Get the Design Right What are the end objectives? User Experience is critical More than content delivery? DESIGN + STRATEGY
- 9. Launch & Evaluate What is your marketing strategy? Are you ready to promote and maintain? Evaluate and measure, what’s working, what’s not? SUCCESSFUL CAMPAIGN
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