Linguistic identity refers to how one communicates identity through language use. It is shaped by factors like one's region of origin, social class, education, and membership in social groups. Names and systems of address also influence identity by indicating status and group membership. People negotiate their identity through style shifting and audience design in conversations by converging or diverging their language patterns based on social contexts. Language is an important part of both individual and group identity, and its maintenance or loss can impact cultural identity. Issues of language rights and recognition are often politically significant for minority groups.