Lead Generation using Linkedin.com
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Nicole Newman, President/CEO of Newman Networks, outlines her background and expertise in social media and marketing strategies. She emphasizes the importance of building an online presence and engaging with audiences through various platforms like LinkedIn, Facebook, and Instagram. Upcoming events include workshops on leveraging LinkedIn and a business tech expo, aimed at enhancing networking and marketing skills.
Lead Generation using Linkedin.com
- 1. Nicole Newman President/CEO of Newman Networks October 3rd, 2014
- 2. Nicole Newman, Biography What is social media? Social Media Statistics Social Media Revolution Video What is Marketing? Marketing starts with a budget Traditional Marketing Techniques Build Your Brand How does Linkedin work? Strategy, Profile, Business cards Upcoming Events
- 3. Born in Washington DC Graduate of the High School of Engineering & Science MBA, University of Maryland 15 years in Corporate America 8 years in business at Newman Networks Tech. Writer for Examiner.com Connie Grier said “She is always one step ahead of the "expected" and formulates the "inspired". She takes the time to explain everything, and always turns the query back to YOU and YOUR business. She is a wealth of knowledge, a sharp and strategic planner, and a coach that coaches respectfully!
- 4. Social media is online content built by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.
- 5. • Plaxo • Yelp
- 7. Marketing is belief in yourself transferred to someone else. All people (someone else) are - 1) Customer 2) Potential Customer 3) Referral Marketing Partner a. Local business b. High School Classmate c. College Alumni Social Media is not who you know but WHO KNOWS YOU!
- 8. Accounting System Time Management Product/Service Product, Placement Positioning, Price Positioning Must be seen by the customer 6 times before it registers Measurable Return on Investment
- 9. PUSH (TV, Radio, Newspapers, Magazines, Billboards, Program Guides) Versus PULL (Social Media, Websites, Radio Interviews...) "It is not who you know but who knows you" - http://www.otiscollier.com/its-not-who-you- know-but-who-knows-you/
- 10. Marketing belief in yourself transferred to someone else Testimonials Visual appearance – www.about.me Print Media (pamphlets,brochures) Integrations -- Website YouTube Slideshare Linkedin DEFINE YOUR SOCIAL MEDIA STRATEGY Platform - Facebook Platform – Linkedin Platform - Twitter Platform - Instagram
- 11. Three levels of Engagement On-line Resume continuous update can make a PDF Recommendations stand out from the crowd useful for job search Groups build common interest target market
- 12. Build online relationships Respond to other posts Say thank you OFTEN Invite to events position yourself as a thought leader/expert Recommendations Groups Build influence with your network Sharing information Problem solving
- 13. 6 degrees of separation Turn a cold contact into a warm lead Research their network Linkedin Facebook Who do you know in common? Make a introduction and tell who you know in common Bob Burg said “People do business with people they know, like and Trust”
- 14. Keep the profile up-to-date Use keywords in titles Highlight Accomplishments not positions in current and previous employment Online users are very visual, so include powerpoint presentations, videos, and other elements Join Groups (concentrate on 3-5) Connect to other people!
- 16. Vision Board Workshop on October 19th, 2014 at The Mansion at Elkins Park Linkedin 102 “I have a profile, now what?” workshop on November 6th, 2014 6th Annual Business Tech Expo is scheduled for September 27th, 2015 RSVP http://newmannetworks.eventbrite.com