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Leading your Business Customer

     With Business Capability Analysis
A Lean-Agile Approach to Enterprise Analysis
                                   Dean Stevens
                                       Synaptus
                                  @leanopinions
Capability Modeling
           HBR: The Next Revolution in Productivity
• Business capability is an outcome
  based view of what the business
  does
• Capability Model presents
    – A graphical view of the business
      or value stream
    – Specifies value by a relative
      assessment of capabilities
• Promote a shared understanding
    – Identify, scope & prioritize
      initiatives
    – Maintain business context
      throughout the project
I have a question!                   Value Manager
       …BIZ

                       I need to help them
                     discover GOOD answers
                         … Value Manager


                                             I have a question!
                                                   …Other
                                                Stakeholders

I have a question!
      …DEV




                     3
Value Manager
                   Good Answers to Hard Questions
• Prioritization
   – What feature do we work on next?
• Scope
   – Should I add more functionality? Or is this done?
• Quality
   – Is it good enough?
• Trade offs
   – Will the easy solution be sufficient?




                              4
Value Manager
                                              Big Picture
                        What if we learned
                       together how it fits
                       into the big picture?
They are asking
questions about
the puzzle piece




                   5
Value Manager
                        Shared Context
Collaborate and Elaborate
  Then we could
 TALK about what
  we had learned
  … with a shared
     CONTEXT




                    6
Value Manager
                         Value of Capability Analysis

• Provide Context              I could help
                             them discover
                             GOOD answers,
                              and QUICKLY
• Facilitate Discovery

• Focus on Value

• Promote Feedback
Capability Analysis Recipe

1. Describe Business Capabilities

2. Assess Capabilities for Value, Performance & Risks

3. Analyze Capability Model (Heat Map)




                          8
Describe Business Capabilities
                          Focus on Business Benefit
• Start with a list of your business process
   – From what you already know and documents you have
   – Process Frameworks: APQC, ITIL
• Rename and describe them as business benefits
   – What’s the benefit, the outcome, the purpose
   – How could we measure it
• Map the value stream or network (optional)

• Validate/ elaborate with business managers.


                            9
Describe Business Capabilities
                                         The “How Trap”
How Phrase                          Outcome Phrase
Receive Fax                         Receive Request
Enter Info to System                Draft Quote
Create Certificate                  Create Certificate
Send Fax to Agent                   Communicate Quote to Agent
Rekey into FinApp                   Interface
Create Policy Agreement             Create Policy Agreement
Mail Agreement                      Send Agreement

              Send Fax is just one way to Communicate a Quote
               Focusing on the outcome avoids the “How Trap”
                      Easier to “see” drivers and results
Describe Business Capabilities


• Capability Name Review                   It is hard “see”
                                          what we do in this
   – Action verb/noun format
                                            different way
   – Identify & revise “How Trap” names
• Description Review
   – Objective: Make clear what this
     activity is during interviews
   – Include business benefit, purpose
     or outcome
   – OK to state “how” we do it
     currently
   – Clarify & Simplify
Describe Business Capabilities
                                           Detailed Capability Model
                                                                      Key      Key
Business Capability                                 Purpose   Owner   Metric   Goal   Cost FTE
2.0 Generate Demand
     2.2 Manage Retailer Relationships
          2.2.2 Support Inventory Management
          at Retailers
          2.2.3 Provide & Deliver Retailer Access
          to Intranet
          2.2.4 Develop & Provide Warranty
          Services
          2.2.5 Provide Product Technical
          Support
          2.2.7 Allocate Product to Retailer
          2.2.8 Create & Manage Retailer Orders

          2.2.9 Create & Manage Parts Order
          2.2.10 Monitor retailer compliance
          with policies and programs
Describe Business Capabilities
                                                                                                                                                       Visualize the Business
                                                                     Capability Relationship Diagram
                                                                     Launch New Product
                                              Ideation                                                         Plan                                                             Launch                                                Post Launch
 Control




                                  10                                                                                                                            11                                                        10
                                                                                                                                                                         1.3.2 Communicate,
                                         1.1.1 Analyze New PS&P                                                                                                                                                                   1.4.1 Manage New PS&P     3.4.2 Track Perform Metrics     4.1.2 Assess Accessory
                                                                       3.1.2 Qualify Suppliers          1.2.5 Develop Launch Plan                                       Coordinate & Execute      1.3.5 Manage Launch
                                               Opportunities                                                                                                                                                                             Portfolios           for Parts/Acc'y Suppliers            Demand
                                                                                                                                                                             Comm Plan
            Controlling




                                           1.2.1 Obtain Financial
                                           Approval & Support to
                                                                                                        3.1.3 Negotiate & Document                                   1.3.3 Coordinate & Execute                                   1.4.2 Manage Partner       3.4.3 Track Performance
                                               Develop PS&P
                                                                                                            Supplier Agreement                                             Marketing Plan                                      Relationships for New PS&P   Metrics for Service Providers
Value Add




                                  10

                                          1.4.3 Establish Price to                                       1.2.2 Design, Prototype &                                     1.3.6 Execute Launch of                                 2.1.7 Perform Customer
                                                                                                                                                                                                    2.1.3 Train Dealers
                                                  Dealer                                                      Test New PS&P                                                   New PS&P                                                Relations
            Value




                                  10
                                        1.1.2 Plan, Develop &
                                                                                                        1.2.3 Design & Develop       4.2.5 Plan Warehousing &                                                                    2.2.5 Provide Product
                                       Communicate New PS&P                                                                                                           1.3.1 Perform Pre-Launch
                                                                                                          Installation Process         Staging - Long Range                                                                        Technical Support
                                               Strategy                                                                                                                       Activities
            Supporting/Enabling




                                                                                                 11                                                             11
 Support




                                       1.1.3 Develop Action Plans                                       1.2.4 Design & Develop                                       1.3.4 Coordinate & Execute                                3.3.2 Coordinate Technical
                                       to Develop PS&P Concepts                                            Support Services                                               Support Activities                                      Support with Supplier




                                                                                                                                                                4

                                       1.1.4 Document Action                                                                                                           2.2.2 Support Inventory
                                       Plans to Develop PS&P                                                                                                    6      Management at Dealers
                                                                                                      3.3.1 Perform Supply Chain
                                              Concepts
                                                                                                         Planning with Supplier
                                                                                                                                                                8




                                                                                                      4.2.3 Plan General Parts &
                                       3.1.1 Identify Suppliers                                       Acc'y Requirements - Long
                                                                                                                Range




                                       Business Scenario                                                                                                                   Metrics
                                       Offer high quality products that the customer desires, that can be delivered quickly and                                            Time to Market
                                       that drives increased sales and profitability. Activities include assess opportunities, plan,                                       New Product Revenue & Profitability
                                       launch and market (initial) required to.                                                                                            Market Penetration
Assess Business Capabilities

• Elicit specific answers to specific questions for each
  capability
   – Value: Strategic, Business, Customer
   – Performance: Relative to expectations, Constraint
   – Risk: Business, Compliance, Technical


• This is Context
• Very powerful approach to Organizational Learning
  and Shared Understanding


                             14
Assess Business Capabilities
                                       Capability Model/ Heat Map
                                                                         Value:
• Assessed Business                                                     Strategy
                                                                        Business
  Value, Performance,                                                   Customer     Risk
                                                       Performance
  and Risks relative to                                  How suitable is           Regulatory
                                                                                   Compliance
  other capabilities                                  performance relative
                                                                                   Technology
                                                        to expectations?
• Visualize the Business
  with Context

                KEY                                                   Business
 High Value     High Per Gap     High Risk
                                                                       Benefit
 Medium Value   Medium Per Gap   Moderate Risk

 Low Value      Low Per Gap      Low Risk




                                                 15
Assess Business Capabilities
                                                                                                                                                    Value Stream/ Network View
                                                         Capability Relationship Diagram
                                                         Launch New Product
                                  Ideation                                                         Plan                                                             Launch                                                Post Launch
                                                                                                                                                                                                                                                                                                                     LEGEND
                                                                                                                                                                                                                                                                                                         Business
                      10                                                                                                                            11                                                        10                                                                                                  Performance Changeability
                                                                                                                                                                                                                                                                                                          Value
                                                                                                                                                             1.3.2 Communicate,                                                                                                                                                      L
                             1.1.1 Analyze New PS&P                                                                                                                                                                   1.4.1 Manage New PS&P     3.4.2 Track Perform Metrics     4.1.2 Assess Accessory
                                                           3.1.2 Qualify Suppliers          1.2.5 Develop Launch Plan                                       Coordinate & Execute      1.3.5 Manage Launch                                                                                                  High           Low
                                   Opportunities                                                                                                                                                                             Portfolios           for Parts/Acc'y Suppliers            Demand
                                                                                                                                                                 Comm Plan                                                                                                                                                           M

                                                                                                                                                                                                                                                                                                                                     H
Controlling




                                                                                                                                                                                                                                                                                                                                  Dealer
                                                                                                                                                                                                                                                                                                                                  Survey

                                                                                                                                                                                                                                                                                                                                   VP
                               1.2.1 Obtain Financial
                               Approval & Support to
                                                                                            3.1.3 Negotiate & Document                                   1.3.3 Coordinate & Execute                                   1.4.2 Manage Partner       3.4.3 Track Performance
                                   Develop PS&P
                                                                                                                                                               Marketing Plan                                                                                                                              Low            High      M
                                                                                                Supplier Agreement                                                                                                 Relationships for New PS&P   Metrics for Service Providers
                                                                                                                                                                                                                                                                                                          Not Specified
                                                                                                                                                                                                                                                                                                                                    P




                      10

                              1.4.3 Establish Price to                                       1.2.2 Design, Prototype &                                     1.3.6 Execute Launch of                                 2.1.7 Perform Customer
                                                                                                                                                                                        2.1.3 Train Dealers
                                      Dealer                                                      Test New PS&P                                                   New PS&P                                                Relations
Value




                      10
                            1.1.2 Plan, Develop &
                                                                                            1.2.3 Design & Develop       4.2.5 Plan Warehousing &                                                                    2.2.5 Provide Product
                           Communicate New PS&P                                                                                                           1.3.1 Perform Pre-Launch
                                                                                              Installation Process         Staging - Long Range                                                                        Technical Support
                                   Strategy                                                                                                                       Activities
Supporting/Enabling




                                                                                     11                                                             11
                           1.1.3 Develop Action Plans                                       1.2.4 Design & Develop                                       1.3.4 Coordinate & Execute                                3.3.2 Coordinate Technical
                           to Develop PS&P Concepts                                            Support Services                                               Support Activities                                      Support with Supplier




                                                                                                                                                    4




                                                                                                                                                                                                              Very Red – Improve Performance
                           1.1.4 Document Action                                                                                                           2.2.2 Support Inventory
                           Plans to Develop PS&P                                                                                                    6      Management at Dealers
                                                                                          3.3.1 Perform Supply Chain
                                  Concepts
                                                                                             Planning with Supplier
                                                                                                                                                    8




                           3.1.1 Identify Suppliers
                                                                                          4.2.3 Plan General Parts &
                                                                                          Acc'y Requirements - Long
                                                                                                                                                                                                              Very Green – Improve Efficiency
                                                                                                    Range




                           Business Scenario                                                                                                                   Metrics
                           Offer high quality products that the customer desires, that can be delivered quickly and                                            Time to Market
                           that drives increased sales and profitability. Activities include assess opportunities, plan,                                       New Product Revenue & Profitability
                           launch and market (initial) required to.                                                                                            Market Penetration
Analyze the Capability Model
                                               Lenses
• Analytical Approaches
                                           The Capability
  –   Lean Analysis                      Model is a great way
  –   Theory of Constraints                to start these
                                             analytical
  –   Financial Analysis                    approaches
  –   Organizational Analysis
  –   Technology Architecture Analysis




                             17
Analyze the Capability Model
                                         Competencies
• Analytical Thinking & Problem Solving
   –   Creative Thinking
   –   Decision Making                  I can apply these
                                            analytical
   –   Learning                           competencies
   –   Problem Solving
   –   Systems Thinking




                              18
Value Manager

Collaborate and Elaborate
  We can TALK
 about what we
  have learned
 … with a shared
    CONTEXT




                   19
Value Manager
                      Good Answers to Hard Questions

• Prioritization                       I can help them
   – What feature do we work on        discover GOOD
                                           answers,
     next?
                                         and QUICKLY
• Scope
   – Should I add more
     functionality? Or is this done?
• Quality
   – Is it good enough?
• Trade offs
   – Will the easy solution be
     sufficient?


                                  20
Value Manager
                         Value of Capability Analysis

• Provide Context             Capability Analysis
                             really helps me add
                              value when I use it
                                     to…
• Facilitate Discovery

• Focus on Value

• Promote Feedback

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Lean agile capability analysis talk capability analysis

  • 1. Leading your Business Customer With Business Capability Analysis A Lean-Agile Approach to Enterprise Analysis Dean Stevens Synaptus @leanopinions
  • 2. Capability Modeling HBR: The Next Revolution in Productivity • Business capability is an outcome based view of what the business does • Capability Model presents – A graphical view of the business or value stream – Specifies value by a relative assessment of capabilities • Promote a shared understanding – Identify, scope & prioritize initiatives – Maintain business context throughout the project
  • 3. I have a question! Value Manager …BIZ I need to help them discover GOOD answers … Value Manager I have a question! …Other Stakeholders I have a question! …DEV 3
  • 4. Value Manager Good Answers to Hard Questions • Prioritization – What feature do we work on next? • Scope – Should I add more functionality? Or is this done? • Quality – Is it good enough? • Trade offs – Will the easy solution be sufficient? 4
  • 5. Value Manager Big Picture What if we learned together how it fits into the big picture? They are asking questions about the puzzle piece 5
  • 6. Value Manager Shared Context Collaborate and Elaborate Then we could TALK about what we had learned … with a shared CONTEXT 6
  • 7. Value Manager Value of Capability Analysis • Provide Context I could help them discover GOOD answers, and QUICKLY • Facilitate Discovery • Focus on Value • Promote Feedback
  • 8. Capability Analysis Recipe 1. Describe Business Capabilities 2. Assess Capabilities for Value, Performance & Risks 3. Analyze Capability Model (Heat Map) 8
  • 9. Describe Business Capabilities Focus on Business Benefit • Start with a list of your business process – From what you already know and documents you have – Process Frameworks: APQC, ITIL • Rename and describe them as business benefits – What’s the benefit, the outcome, the purpose – How could we measure it • Map the value stream or network (optional) • Validate/ elaborate with business managers. 9
  • 10. Describe Business Capabilities The “How Trap” How Phrase Outcome Phrase Receive Fax Receive Request Enter Info to System Draft Quote Create Certificate Create Certificate Send Fax to Agent Communicate Quote to Agent Rekey into FinApp Interface Create Policy Agreement Create Policy Agreement Mail Agreement Send Agreement Send Fax is just one way to Communicate a Quote Focusing on the outcome avoids the “How Trap” Easier to “see” drivers and results
  • 11. Describe Business Capabilities • Capability Name Review It is hard “see” what we do in this – Action verb/noun format different way – Identify & revise “How Trap” names • Description Review – Objective: Make clear what this activity is during interviews – Include business benefit, purpose or outcome – OK to state “how” we do it currently – Clarify & Simplify
  • 12. Describe Business Capabilities Detailed Capability Model Key Key Business Capability Purpose Owner Metric Goal Cost FTE 2.0 Generate Demand 2.2 Manage Retailer Relationships 2.2.2 Support Inventory Management at Retailers 2.2.3 Provide & Deliver Retailer Access to Intranet 2.2.4 Develop & Provide Warranty Services 2.2.5 Provide Product Technical Support 2.2.7 Allocate Product to Retailer 2.2.8 Create & Manage Retailer Orders 2.2.9 Create & Manage Parts Order 2.2.10 Monitor retailer compliance with policies and programs
  • 13. Describe Business Capabilities Visualize the Business Capability Relationship Diagram Launch New Product Ideation Plan Launch Post Launch Control 10 11 10 1.3.2 Communicate, 1.1.1 Analyze New PS&P 1.4.1 Manage New PS&P 3.4.2 Track Perform Metrics 4.1.2 Assess Accessory 3.1.2 Qualify Suppliers 1.2.5 Develop Launch Plan Coordinate & Execute 1.3.5 Manage Launch Opportunities Portfolios for Parts/Acc'y Suppliers Demand Comm Plan Controlling 1.2.1 Obtain Financial Approval & Support to 3.1.3 Negotiate & Document 1.3.3 Coordinate & Execute 1.4.2 Manage Partner 3.4.3 Track Performance Develop PS&P Supplier Agreement Marketing Plan Relationships for New PS&P Metrics for Service Providers Value Add 10 1.4.3 Establish Price to 1.2.2 Design, Prototype & 1.3.6 Execute Launch of 2.1.7 Perform Customer 2.1.3 Train Dealers Dealer Test New PS&P New PS&P Relations Value 10 1.1.2 Plan, Develop & 1.2.3 Design & Develop 4.2.5 Plan Warehousing & 2.2.5 Provide Product Communicate New PS&P 1.3.1 Perform Pre-Launch Installation Process Staging - Long Range Technical Support Strategy Activities Supporting/Enabling 11 11 Support 1.1.3 Develop Action Plans 1.2.4 Design & Develop 1.3.4 Coordinate & Execute 3.3.2 Coordinate Technical to Develop PS&P Concepts Support Services Support Activities Support with Supplier 4 1.1.4 Document Action 2.2.2 Support Inventory Plans to Develop PS&P 6 Management at Dealers 3.3.1 Perform Supply Chain Concepts Planning with Supplier 8 4.2.3 Plan General Parts & 3.1.1 Identify Suppliers Acc'y Requirements - Long Range Business Scenario Metrics Offer high quality products that the customer desires, that can be delivered quickly and Time to Market that drives increased sales and profitability. Activities include assess opportunities, plan, New Product Revenue & Profitability launch and market (initial) required to. Market Penetration
  • 14. Assess Business Capabilities • Elicit specific answers to specific questions for each capability – Value: Strategic, Business, Customer – Performance: Relative to expectations, Constraint – Risk: Business, Compliance, Technical • This is Context • Very powerful approach to Organizational Learning and Shared Understanding 14
  • 15. Assess Business Capabilities Capability Model/ Heat Map Value: • Assessed Business Strategy Business Value, Performance, Customer Risk Performance and Risks relative to How suitable is Regulatory Compliance other capabilities performance relative Technology to expectations? • Visualize the Business with Context KEY Business High Value High Per Gap High Risk Benefit Medium Value Medium Per Gap Moderate Risk Low Value Low Per Gap Low Risk 15
  • 16. Assess Business Capabilities Value Stream/ Network View Capability Relationship Diagram Launch New Product Ideation Plan Launch Post Launch LEGEND Business 10 11 10 Performance Changeability Value 1.3.2 Communicate, L 1.1.1 Analyze New PS&P 1.4.1 Manage New PS&P 3.4.2 Track Perform Metrics 4.1.2 Assess Accessory 3.1.2 Qualify Suppliers 1.2.5 Develop Launch Plan Coordinate & Execute 1.3.5 Manage Launch High Low Opportunities Portfolios for Parts/Acc'y Suppliers Demand Comm Plan M H Controlling Dealer Survey VP 1.2.1 Obtain Financial Approval & Support to 3.1.3 Negotiate & Document 1.3.3 Coordinate & Execute 1.4.2 Manage Partner 3.4.3 Track Performance Develop PS&P Marketing Plan Low High M Supplier Agreement Relationships for New PS&P Metrics for Service Providers Not Specified P 10 1.4.3 Establish Price to 1.2.2 Design, Prototype & 1.3.6 Execute Launch of 2.1.7 Perform Customer 2.1.3 Train Dealers Dealer Test New PS&P New PS&P Relations Value 10 1.1.2 Plan, Develop & 1.2.3 Design & Develop 4.2.5 Plan Warehousing & 2.2.5 Provide Product Communicate New PS&P 1.3.1 Perform Pre-Launch Installation Process Staging - Long Range Technical Support Strategy Activities Supporting/Enabling 11 11 1.1.3 Develop Action Plans 1.2.4 Design & Develop 1.3.4 Coordinate & Execute 3.3.2 Coordinate Technical to Develop PS&P Concepts Support Services Support Activities Support with Supplier 4 Very Red – Improve Performance 1.1.4 Document Action 2.2.2 Support Inventory Plans to Develop PS&P 6 Management at Dealers 3.3.1 Perform Supply Chain Concepts Planning with Supplier 8 3.1.1 Identify Suppliers 4.2.3 Plan General Parts & Acc'y Requirements - Long Very Green – Improve Efficiency Range Business Scenario Metrics Offer high quality products that the customer desires, that can be delivered quickly and Time to Market that drives increased sales and profitability. Activities include assess opportunities, plan, New Product Revenue & Profitability launch and market (initial) required to. Market Penetration
  • 17. Analyze the Capability Model Lenses • Analytical Approaches The Capability – Lean Analysis Model is a great way – Theory of Constraints to start these analytical – Financial Analysis approaches – Organizational Analysis – Technology Architecture Analysis 17
  • 18. Analyze the Capability Model Competencies • Analytical Thinking & Problem Solving – Creative Thinking – Decision Making I can apply these analytical – Learning competencies – Problem Solving – Systems Thinking 18
  • 19. Value Manager Collaborate and Elaborate We can TALK about what we have learned … with a shared CONTEXT 19
  • 20. Value Manager Good Answers to Hard Questions • Prioritization I can help them – What feature do we work on discover GOOD answers, next? and QUICKLY • Scope – Should I add more functionality? Or is this done? • Quality – Is it good enough? • Trade offs – Will the easy solution be sufficient? 20
  • 21. Value Manager Value of Capability Analysis • Provide Context Capability Analysis really helps me add value when I use it to… • Facilitate Discovery • Focus on Value • Promote Feedback

Editor's Notes

  • #4: Analysts are more likely to have answers to these questions Scope:Yagni, Trim the Tail,
  • #5: Analysts are more likely to have answers to these questions Scope:Yagni, Trim the Tail,
  • #8: Discuss value: Cost avoidanceBusiness benefitDo the right thingsDiscuss jumping to solutionsDiscuss asking the right questions to the right people
  • #10: Map the value streamLimit a business wide analysis to 200 capabilitiesTook 90 minutes with each biz manager
  • #12: I’m going to tell a storyAnd illustrate A3 thinking
  • #15: Show specific question“We learned how to talk about the business” Senior VP at $4bb biz
  • #17: Primary output of capability analysis. Develop a common understanding of the business scenario/ value streamOnce we see where the problems/ opportunities are, we know where to invest improvement efforts. AND, the organization is focused and aligned on these areas. Briefly, how do we get here. Define Business ScenariosIdentify & define capabilities required to perform business scenarioAssess Business Value ContributionAssess capability performanceThen we can identify the areas where constraints, waste and opportunities & develop focused strategic projects.Measure & manage strategic improvement effort and progress
  • #19: A key underlying competency for BA is Analytical Thinking and Problem SolvingCapability Analysis is an excellent approach to practice and foster these in the biz and dev
  • #21: Analysts are more likely to have answers to these questions Scope:Yagni, Trim the Tail,
  • #22: Discuss value: Cost avoidanceBusiness benefitDo the right thingsDiscuss jumping to solutionsDiscuss asking the right questions to the right people