Lean Data Case Study 2
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Sweta Mangal, CEO of Ziqitza Healthcare Limited, wants to assess if her company is truly reaching the poorest customers. However, she is worried that data collection processes could add complexity and slow down their streamlined call center operations. Ziqitza handles over 2.5 million phone calls per month across India. Sweta cannot afford to slow growth or operations by changing their day-to-day processes. She needs to find a way to measure social impact without disrupting call center functions.
Lean Data Case Study 2
- 1. CASE STUDY PART 2 1All use, reproduction and distribution of this work is subject to a CC-BY-NC-ND license.
- 2. CEO of Ziqitza Healthcare Limited, Sweta Mangal, knows the importance of gathering data about her customers. She is eager to assess if Ziqitza is truly reaching the poorest customers. But she has a business to run. 2Image Credit: Center for Health Market Innovations All use, reproduction and distribution of this work is subject to a CC-BY-NC-ND license.
- 3. Over the past five years, her company has received 2.5 million phone calls for its services and is averaging 352,524 calls per month across the country. Her employees are busy and she is worried about data collection processes that will add complexity to streamlined operations. 3Image Credit: Center for Health Market Innovations All use, reproduction and distribution of this work is subject to a CC-BY-NC-ND license. She absolutely cannot afford to slow down the growth of her business or risk people’s lives by slowing down operations on a day to day basis.
- 4. DATA ARTISTRY CASE STUDY: SPROXIL Mobile technology to combat counterfeit medicine, Nigeria 4 Watch this short video (start at minute 2:25) to learn a little bit more about Ziqitza’s operating conditions. As you watch, think about what methods of data collection might be most effective. How could Ziqitza begin to assess whether it was truly serving the poor? Click on the link below to the launch the video. Video produced by GOOD. All use, reproduction and distribution of this work is subject to a CC-BY-NC-ND license. https://www.youtube.com/watch?v=eH_x1J9nLps
- 5. 5 Now that you have learned a bit more about Ziqitza’s operating environment, put yourself in Sweta’s shoes. If you were a CEO, what are three major concerns or questions you would have about how to measure impact while still running your social enterprise? Image Credit: Center for Health Market Innovations. All use, reproduction and distribution of this work is subject to a CC-BY-NC-ND license.