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Lean Startups




                Jornada Red CIDE
                       Mayo 2011

Alex Barrera (@abarrera)- Tetuan Valley
WANTED


   Dea
      d or
             aliv
                 e
WANTED
Charges




             Dea
                d or
                       aliv
                           e
Lean Startups - Red Cide
Star
    t UP
My first
thingy...
NOT
 FOR
WEAKS
Lean Startups - Red Cide
Lean Startups - Red Cide
Lean Startups - Red Cide
Lean Startups - Red Cide
Lean Startups - Red Cide
¿Monet?
¿Monet?

 ¿Van Gogh?
Bootstrapping
    baby!
Welcome to The Investment
You can checkout any time you like,
But you can never leave!
Business
Angels
Lean Startups - Red Cide
Lean Startups - Red Cide
Business Angels
Meet the VCs....
Lean Startups - Red Cide
My Xmas gift
Lean Startups - Red Cide
Lean Startups - Red Cide
Lean Startups - Red Cide
Lean Startups - Red Cide
Herr
professor
Module 1
Module 1   Database




Module 2
Summer goes by...
Module 1   Database




Module 2
0x4F      Control

    Module 1          Database


                          A1 = 0xFF


    Module 2



SubModule 2    SubModule 3
0x4F      Control

    Module 1          Database


                          A1 = 0xFF

                          A2 = 0xFF
    Module 2   0x4F
                         Control IV


SubModule 2    SubModule 3
Winter comes...
Lean Startups - Red Cide
Lean Startups - Red Cide
Lean Startups - Red Cide
Lean Startups - Red Cide
Lean Startups - Red Cide
No cash?
Lean Startups - Red Cide
The Lean



           Startup
Toyota Way




    Lean
Manufacturing
MUDA
 Non-value-adding
MUDA

       MURI
        Overburden
MUDA

       MURI

              MURA time
              Right part - right
Lean Startup = Lean Manuf. + Customer Dev.
Customer Development




  Do we have a problem worth solving?
          Customer Discovery
Customer Development




                 MVP
Customer Development




    Do people want my solution?
        Customer Validation
Money from
   Day 1
We are low burn ...
But we ain’t CHEAP
The Lean Startup

“Startups that succeed are those that manage
to iterate enough times before running out of
resources”
                                   - Eric Ries
Lean Startup Loop




  Build / Measure / Learn
Lean Startups - Red Cide
Lean Startups - Red Cide
Lean Startups - Red Cide
Eric Ries - http://www.startuplessonslearned.com
Ash Maurya - http://www.ashmaurya.com/
Steve Blank - http://www.steveblank.com

                             Alex Barrera (@abarrera)
                                 alexbarrera@okuri.es
Lean Startup Canvas

   Problem          Solution           Unique Value Unfair                 Customer
                                       Proposition advantage               Segments
  Top 3 problems   Top 3 features
                                       Single, clear,    Can’t be easily   Target
                                       compelling        copied or         customers
                                       message that      bought
                                       states why you
                                       are different and
                   Key Activity        worth buying      Channels
                   Activity that                          Path to
                   drives retention/                      customers
                   revenue



  Cost structure                                 Revenue Streams
   Customer Acquisition Costs                    Revenue Model
   Distribution costs                            Life Time Value
   Hosting                                       Revenue
   People, etc.                                  Gross Margin
Lean Startup Canvas

   Problem          Solution           Unique Value Unfair                 Customer
                                       Proposition advantage               Segments
  Top 3 problems   Top 3 features
                                       Single, clear,    Can’t be easily   Target
                                       compelling        copied or         customers
                                       message that      bought
                                       states why you
                                       are different and
                   Key Activity        worth buying      Channels
                   Activity that                          Path to
                   drives retention/                      customers
                   revenue



  Cost structure                                 Revenue Streams
   Customer Acquisition Costs                    Revenue Model
   Distribution costs                            Life Time Value
   Hosting                                       Revenue
   People, etc.                                  Gross Margin
Lean Startup Canvas

   Problem          Solution           Unique Value Unfair                 Customer
                                       Proposition advantage               Segments
  Top 3 problems   Top 3 features
                                       Single, clear,    Can’t be easily   Target
                                       compelling        copied or         customers
                                       message that      bought
                                       states why you
                                       are different and
                   Key Activity        worth buying      Channels
                   Activity that                          Path to
                   drives retention/                      customers
                   revenue



  Cost structure                                 Revenue Streams
   Customer Acquisition Costs                    Revenue Model
   Distribution costs                            Life Time Value
   Hosting                                       Revenue
   People, etc.                                  Gross Margin
                                                                       MVP
Lean Startup Canvas

   Problem          Solution           Unique Value Unfair                 Customer
                                       Proposition advantage               Segments
  Top 3 problems   Top 3 features
                                       Single, clear,    Can’t be easily   Target
                                       compelling        copied or         customers
                                       message that      bought
                                       states why you
                                       are different and
                   Key Activity        worth buying      Channels
                   Activity that                          Path to
                   drives retention/                      customers
                   revenue



  Cost structure                                 Revenue Streams
   Customer Acquisition Costs                    Revenue Model
   Distribution costs                            Life Time Value
   Hosting                                       Revenue
   People, etc.                                  Gross Margin
Lean Startup Canvas

   Problem          Solution           Unique Value Unfair                 Customer
                                       Proposition advantage               Segments
  Top 3 problems   Top 3 features
                                       Single, clear,    Can’t be easily   Target
                                       compelling        copied or         customers
                                       message that      bought
                                       states why you
                                       are different and
                   Key Activity        worth buying      Channels
                   Activity that                          Path to
                   drives retention/                      customers
                   revenue



  Cost structure                                 Revenue Streams
   Customer Acquisition Costs                    Revenue Model
   Distribution costs                            Life Time Value
   Hosting                                       Revenue
   People, etc.                                  Gross Margin

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Lean Startups - Red Cide

  • 1. Lean Startups Jornada Red CIDE Mayo 2011 Alex Barrera (@abarrera)- Tetuan Valley
  • 2. WANTED Dea d or aliv e
  • 3. WANTED Charges Dea d or aliv e
  • 5. Star t UP
  • 15. Bootstrapping baby!
  • 16. Welcome to The Investment
  • 17. You can checkout any time you like, But you can never leave!
  • 31. Module 1 Database Module 2
  • 33. Module 1 Database Module 2
  • 34. 0x4F Control Module 1 Database A1 = 0xFF Module 2 SubModule 2 SubModule 3
  • 35. 0x4F Control Module 1 Database A1 = 0xFF A2 = 0xFF Module 2 0x4F Control IV SubModule 2 SubModule 3
  • 44. The Lean Startup
  • 45. Toyota Way Lean Manufacturing
  • 47. MUDA MURI Overburden
  • 48. MUDA MURI MURA time Right part - right
  • 49. Lean Startup = Lean Manuf. + Customer Dev.
  • 50. Customer Development Do we have a problem worth solving? Customer Discovery
  • 52. Customer Development Do people want my solution? Customer Validation
  • 53. Money from Day 1
  • 54. We are low burn ...
  • 55. But we ain’t CHEAP
  • 56. The Lean Startup “Startups that succeed are those that manage to iterate enough times before running out of resources” - Eric Ries
  • 57. Lean Startup Loop Build / Measure / Learn
  • 61. Eric Ries - http://www.startuplessonslearned.com Ash Maurya - http://www.ashmaurya.com/ Steve Blank - http://www.steveblank.com Alex Barrera (@abarrera) alexbarrera@okuri.es
  • 62. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  • 63. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  • 64. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin MVP
  • 65. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  • 66. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin