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USING
VISUALS &
VIDEO IN YOUR
SOCIAL MEDIA
& BLOG POSTS
Dr. Kelsey Hall, ASTE 1710
LEARNING
OBJECTIVES
RECALL TIPS FOR PODCASTING &
TAKING VIDEO FOR BLOG POSTS
INCORPORATE VISUALS, PODCASTS
& VIDEO IN BLOG POSTS
CHOOSE RIGHT
PHOTOS
01
Match image to blog post's purpose
Include photo caption for it provides
context & creates impact
Stay tuned - agricultural photography &
caption writing from 10/18-10/27
Feature image in headline
created in Canva for free
CHOOSE RIGHT
PHOTOS
USE PHOTO GALLERY
02
Tell story in reverse or chronological
order with series of images
DON'TS
PHOTO GALLERY
Displaying photos in stack of
images, making viewers scroll
DO'S
PHOTO GALLERY
Tell story using images,
incorporating photo captions
ARE STILL PHOTOS MORE
EMOTIONALLY POWERFUL
THAN VIDEO, OR IS IT THE
OTHER WAY AROUND? TO
PUT IT ANOTHER WAY: CAN
AN AUDIO SLIDE SHOW
PACK MORE EMOTIONAL
PUNCH THAN A VIDEO?
WHY OR WHY NOT?
ADD VIDEO TO
BLOGS
03
8 TIPS FOR
V-LOGING
Keep content brief & topic narrow - 1-2:30 minutes long
Jot down 3 main points
Rehearse a few times but don’t memorize
Avoid awkward staring into camera
Use tripod, selfie stick, stand or anything to stabilize camera
Be aware of wind, background noises & volume
Get main message across in 90 seconds
Try to capture attention in the first 30 seconds
WHAT ARE REASONS FOR
WHY FARMERS ARE USING
VIDEOS WITH THEIR BLOG
POSTS?
EXAMPLE
FACEBOOK LIVE VIDEO
Dairy Carrie uses Facebook Live to share
stories about her farm
PODCAST ON BLOG
04
8 TIPS FOR WRITING
PODCAST SCRIPT
Use present tense 
Short sentences of 20
words or less 
Subject-verb-object
sentence order preferred
Tell who said something
before telling what was
said
Title precedes name on first
reference (Professor Jennifer
Reeve says…) & use last name
thereafter (Reeve says…) 
Use action verbs (Avoid “there is”
because weak verb)
Write out symbols (dollars instead
of $ or percent instead of %)
For decimals, write out word
“point”
Read the template for
writing and formatting
a podcast script.
Be ready to discuss these
questions: 
What style of writing do you use for podcasts?
What are the guidelines for writing informally? How
is attribution for podcasting different than for blogs?
What is one tip about transitions?
DO'S
PODCASTING
Record podcast in Audacity
Host podcast on Soundcloud or Archive.org
Embed podcast into blog
EXAMPLE
PODCASTING
Utah State student Katlyn Uhart studies
agricultural communication
WHAT WAS THE MOST
INTERESTING TIP YOU
GAINED FROM THE BLOG
POST?

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Lecture using visuals&videosocialmedia&blogs

  • 1. USING VISUALS & VIDEO IN YOUR SOCIAL MEDIA & BLOG POSTS Dr. Kelsey Hall, ASTE 1710
  • 2. LEARNING OBJECTIVES RECALL TIPS FOR PODCASTING & TAKING VIDEO FOR BLOG POSTS INCORPORATE VISUALS, PODCASTS & VIDEO IN BLOG POSTS
  • 3. CHOOSE RIGHT PHOTOS 01 Match image to blog post's purpose Include photo caption for it provides context & creates impact Stay tuned - agricultural photography & caption writing from 10/18-10/27
  • 4. Feature image in headline created in Canva for free CHOOSE RIGHT PHOTOS
  • 5. USE PHOTO GALLERY 02 Tell story in reverse or chronological order with series of images
  • 6. DON'TS PHOTO GALLERY Displaying photos in stack of images, making viewers scroll
  • 7. DO'S PHOTO GALLERY Tell story using images, incorporating photo captions
  • 8. ARE STILL PHOTOS MORE EMOTIONALLY POWERFUL THAN VIDEO, OR IS IT THE OTHER WAY AROUND? TO PUT IT ANOTHER WAY: CAN AN AUDIO SLIDE SHOW PACK MORE EMOTIONAL PUNCH THAN A VIDEO? WHY OR WHY NOT?
  • 10. 8 TIPS FOR V-LOGING Keep content brief & topic narrow - 1-2:30 minutes long Jot down 3 main points Rehearse a few times but don’t memorize Avoid awkward staring into camera Use tripod, selfie stick, stand or anything to stabilize camera Be aware of wind, background noises & volume Get main message across in 90 seconds Try to capture attention in the first 30 seconds
  • 11. WHAT ARE REASONS FOR WHY FARMERS ARE USING VIDEOS WITH THEIR BLOG POSTS?
  • 12. EXAMPLE FACEBOOK LIVE VIDEO Dairy Carrie uses Facebook Live to share stories about her farm
  • 14. 8 TIPS FOR WRITING PODCAST SCRIPT Use present tense  Short sentences of 20 words or less  Subject-verb-object sentence order preferred Tell who said something before telling what was said Title precedes name on first reference (Professor Jennifer Reeve says…) & use last name thereafter (Reeve says…)  Use action verbs (Avoid “there is” because weak verb) Write out symbols (dollars instead of $ or percent instead of %) For decimals, write out word “point”
  • 15. Read the template for writing and formatting a podcast script. Be ready to discuss these questions:  What style of writing do you use for podcasts? What are the guidelines for writing informally? How is attribution for podcasting different than for blogs? What is one tip about transitions?
  • 16. DO'S PODCASTING Record podcast in Audacity Host podcast on Soundcloud or Archive.org Embed podcast into blog
  • 17. EXAMPLE PODCASTING Utah State student Katlyn Uhart studies agricultural communication
  • 18. WHAT WAS THE MOST INTERESTING TIP YOU GAINED FROM THE BLOG POST?