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z
MOVEMENT OF
DEMAND CURVE
ELASTICITY OF
DEMAND
July 25, 2017
z
Increase in Demand
P
Qd
D0
D1
Increase in
demand will shift the
entire demand curve
to the RIGHT, at
any given price
z
Decrease in Demand
P
Qd
D0
D1
Decrease in
demand will shift the
entire demand curve
to the LEFT, at any
given price
z
Increase in Quantity Demanded
P
Qd
QD1
Increase in
quantity demanded
will move the point
quantity demanded
given at a lower price
in the demand curve
QD2
3
1
5 10
z
Decrease in Quantity Demanded
P
Qd
QD1
Decrease in
quantity demanded
will move the point
quantity demanded
given at a higher price
in the demand curve QD2
3
1
5 10
z
ELASTICITY OF DEMAND
z
What is elasticity?
 Elasticity describes how much a
change in price affects the
quantity demanded
z
z
z
z
What is elasticity of demand?
 Defined as the percentage change in
quantity demanded to the percentage
change in price that brings about
change in quantity demanded
z
z
Ed= Elasticity of demand
Q= Original Quantity
Q1 = New Quantity
P= Original Price
P1 = New Price
∆= Change.
z
SAMPLE
 Suppose you are selling 50 candles for P50
dollars. You find that decrease of P10 pesos
increases the demand to 60. What would
be price elasticity of demand?
z
Ed= |(60-50)/50|
|(40-50)/50|
Ed= |0.2|
|-0.2| = |-1|
Ed= 1
z
Ed<1: Inelastic demand (change in price,
small effect on quantity demanded
Ed>1: Elastic demand (change in price will
have a large effect on quantity demanded
Ed=1: Unitary elastic demand (change in
price, same demand)
z
 If Neil's elasticity of demand for hot dogs is constantly
0.9, and he buys 4 hot dogs when the price is P1.50
per hot dog, how many will he buy when the price is
P1.00 per hot dog?
 This time, we are using elasticity to find quantity,
instead of the other way around. We will use the
same formula, plug in what we know, and solve from
there.
z
TEAM WORK!
Find your partner.
Write your answers in 1 whole sheet
paper.
z
1. Yesterday, the price of envelopes was P3 a
box, and Julie was willing to buy 10 boxes.
Today, the price has gone up to P3.75 a box,
and Julie is now willing to buy 8 boxes. Is Julie's
demand for envelopes elastic or inelastic? What
is Julie's elasticity of demand?
z
2. Problem : Which of the following goods are likely to
have elastic demand, and which are likely to have
inelastic demand?
Home cooking oil
Pepsi
Chocolate
Water
Heart medication
Jeans
z
3. Problem: Jane’s elasticity of demand
for ballpens is constantly 0.5, and she
buys 6 ballpens when the price is P3 per
ballpen, how many will he buy when the
price is P5 per ballpen?

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Lesson 5 Elasticity of Demand & Movement of Demand Curve

  • 1. z MOVEMENT OF DEMAND CURVE ELASTICITY OF DEMAND July 25, 2017
  • 2. z Increase in Demand P Qd D0 D1 Increase in demand will shift the entire demand curve to the RIGHT, at any given price
  • 3. z Decrease in Demand P Qd D0 D1 Decrease in demand will shift the entire demand curve to the LEFT, at any given price
  • 4. z Increase in Quantity Demanded P Qd QD1 Increase in quantity demanded will move the point quantity demanded given at a lower price in the demand curve QD2 3 1 5 10
  • 5. z Decrease in Quantity Demanded P Qd QD1 Decrease in quantity demanded will move the point quantity demanded given at a higher price in the demand curve QD2 3 1 5 10
  • 7. z What is elasticity?  Elasticity describes how much a change in price affects the quantity demanded
  • 8. z
  • 9. z
  • 10. z
  • 11. z What is elasticity of demand?  Defined as the percentage change in quantity demanded to the percentage change in price that brings about change in quantity demanded
  • 12. z
  • 13. z Ed= Elasticity of demand Q= Original Quantity Q1 = New Quantity P= Original Price P1 = New Price ∆= Change.
  • 14. z SAMPLE  Suppose you are selling 50 candles for P50 dollars. You find that decrease of P10 pesos increases the demand to 60. What would be price elasticity of demand?
  • 16. z Ed<1: Inelastic demand (change in price, small effect on quantity demanded Ed>1: Elastic demand (change in price will have a large effect on quantity demanded Ed=1: Unitary elastic demand (change in price, same demand)
  • 17. z  If Neil's elasticity of demand for hot dogs is constantly 0.9, and he buys 4 hot dogs when the price is P1.50 per hot dog, how many will he buy when the price is P1.00 per hot dog?  This time, we are using elasticity to find quantity, instead of the other way around. We will use the same formula, plug in what we know, and solve from there.
  • 18. z TEAM WORK! Find your partner. Write your answers in 1 whole sheet paper.
  • 19. z 1. Yesterday, the price of envelopes was P3 a box, and Julie was willing to buy 10 boxes. Today, the price has gone up to P3.75 a box, and Julie is now willing to buy 8 boxes. Is Julie's demand for envelopes elastic or inelastic? What is Julie's elasticity of demand?
  • 20. z 2. Problem : Which of the following goods are likely to have elastic demand, and which are likely to have inelastic demand? Home cooking oil Pepsi Chocolate Water Heart medication Jeans
  • 21. z 3. Problem: Jane’s elasticity of demand for ballpens is constantly 0.5, and she buys 6 ballpens when the price is P3 per ballpen, how many will he buy when the price is P5 per ballpen?