Lesson: Evaluating Message and Image.pptx
- 2. LEARNING OUTCOMES 1. Evaluate multimodal texts critically to enhance receptive (listening, reading and viewing) skills. 2. Apply critical reading in evaluating and images. 3. Convey ideas through oral, audio-visual, or web- based presentations.
- 4. IDENTIFY ALL THE NOUNS. 1. My brother wants to play with us. 2. Let me have a look at your puppy. 3. The taxi broke down. 4. The boys are playing noisily. 5. She is hanging out the clothes to dry.
- 5. 6. My father likes to swim. 7. She won a trophy in a competition. 8. I like to ride on a camel. 9. Do birds eat meat? 10. He went to visit his uncle.
- 6. 11. The members of the council (join, joins) the activity of the barangay. 12. The dog (chase, chases) the cat. 13. The women who went to the meeting (was, were) bored. 14. Both (do, does) a good deal of work around the office. 15. Each (do, does) a great job in the success of a company
- 9. •1. What is the message? •2. What is the purpose of the message? •3. How is the message conveyed by the text and/or image? •4. Who is the target audience of the message?
- 10. • Make a slogan based on this image
- 11. EVALUATING TEXTS AND IMAGE • It is essential because of proliferation of information resources and rapid technological change. • With the advent of a digital environment or the Internet, most of the information in unfiltered making its authenticity, validity, and reliability questionable.
- 12. CRITICAL READER •The goal of critical reading is to examine not only what message is conveyed but also how the message is conveyed as well as its purpose, target audience, and other ways of presenting it.
- 13. QUALITIES OF A CRITICAL READER • interprets the text by writing notes. • determines and analyzes the organizational pattern (compare-contrast, cause-effect, description, narration, definition, or persuasion) of the text. • distinguishes facts from opinion.
- 14. QUALITIES OF A CRITICAL READER • evaluates the author’s credibility by checking on his/her credentials or academic and scholarly background. • evaluates the source of the text and image. • reads with an open mind.
- 15. MULTIMODALITY • Is a fairly new concept in the general academic setting, but powerful tool in light of digital and multicultural communication. • A text or output is considered multimodal if it used two or more communication modes to make meaning. • Images and Text
- 17. GENERAL GUIDE QUESTIONS IN EVALUATING A TEXT
- 18. SOURCE • What is the source? • When was the text published? • Is the source reliable?
- 19. CONTEXT •What is the context of the text?
- 20. CONTENT • What is the message? • What is the purpose of the message? • How do you think the audience might be affected the way the text is written?
- 21. AUDIENCE •Who is the target audience? • What information is provided that give you the idea about the target audience of the text?
- 22. AUTHOR •Who is the author? •What are the credentials of the author? • What is the author’s purpose of writing (informational, persuasive, or entertainment)?
- 24. GENERAL QUESTIONS IN EVALUATING AN IMAGE
- 25. The following are examples of ineffective multimodal text.
- 30. EXAMPLES OF GOOD MULTIMODAL TEXT OR IMAGE
- 33. POST ASSESSMENT
- 34. • What is the message of the text/ image? • What is the purpose of the image? • Who is the target audience?
- 35. • What is the message of the text/ image? • What is the purpose of the image? • Who is the target audience?
- 36. •Interpret the message of the text and/ or image.
- 37. • Interpret the message of the text and/ or image.