ICT ENABLED LESSON PLAN - Marketing – Meaning, Importance
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1) The document is a lesson plan for a Business Studies class on marketing for 12th standard students in India. 2) The lesson plan outlines the content to be covered, which is the meaning and importance of marketing. It will define key terms like market, producer, consumer, and cover concepts like how marketing transfers goods from producers to customers. 3) Interactive teaching methods like role plays, videos, and cartoons will be used to engage students and help them understand the functions of marketing and how it connects producers and consumers.
ICT ENABLED LESSON PLAN - Marketing – Meaning, Importance
- 1. LESSON TEMPLATE Name of the Teacher : Bhavya V R Standard : XII Name of the School : Govt. H.S.S, Sasthamcotta Strength : 50/60 Subject : Business Studies Average age : 16 yrs Unit : Marketing management Duration : 45 mts Topic : Marketing – Meaning, Importance Date : 22-07-2014 Content outline Content analysis Terms Facts Concepts Curricular Objectives Meaning and importance of marketing Market, producer, consumer product, demand, buyer, seller 1) Marketing involves activities concerned with transfer of goods from the producer to the customer 2) Marketing creates, places, time and possession utility 3) Marketing aims at customer satisfaction 4) In market exchange two parties must be presents buyer (customer) and seller (marketer) 5) Buyer and seller must have the freedom to either accept or reject the offer 6) It deals with activities like product planning development, pricing packaging, branding, selling etc. 7) Marketer satisfies the existing needs and desires of the customers according to their socio-economic conditions. 8) Marketing is a human activity which consummates and facilitates exchange. 9) Marketing involves free flow of goods and services from the producer to ultimate consumers. 1) Marketing:- marketing involves all activities that are facilitating the movement of goods and services from producer to consumer. To get an idea about the meaning and importance of marketing and identify of marketing through
- 2. Prerequisites Teaching Learning resources Teaching Learning strategies Reference Students already have an idea about the production and distribution of goods and developes a positive attitude towards it. Usual classroom aids like chalk board Video clippings Power point presentation Brain storming role play/ drama, cartoon presentation SCERT source book Plus Two Business Studies text book
- 3. Classroom Interaction procedure Pupil Response / Feedback Phase 1:- Introductory Phase (Brain storming) Teacher begins the class by exhibiting components of a picture and asked students to correctly arrange the pieces and form the picture. The picture is of a market. Continuously teacher asked :- From where you buy products? Student link their previously knowledge to the new learning situations. Phase II:- development phase Activity I (Brain storming and general discussion followed by a video presentation) Teacher exhibit a video relating to buying and selling and asked students identifying various persons Through their responses teacher directs the students to the meaning of marketing. Marketing Marketing involves all activities that are facilitating the movement of goods and services from producer to consumer. Activity II( Drama or role play) Teacher arranges the class for a drama where three students represent as a producer, customer, and a public representative and their role is assigned earlier. Student performs their assigned role which reveals the importance of marketing IMPORTANCE It is connecting link between the consumers and producer It helps in increasing the standard of living of people Students actively respond Students listen carefully and observe carefully Students are very interestingly listen
- 4. It increase employment opportunities It creates place , time and position utilities Activity III (Presentation of cartoon) Teacher exhibits a cartoon which provides a brief description of functions of marketing and through a cartoon presentation students identify the various marketing. Functions of marketing Basic Functions Facilitating Functions 1. Marketing Research 2. Product planning and development Phase III Concluding Phase 1. Buying and assembling 2. Selling 3. Standardization 4. Packaging 5. Storage 6. Transportation 7. Salesmanship Teacher concludes the lesson by showing a power point presentation. Review questions 1) What do you mean by marketing? 2) What are the importance of marketing ?
- 5. Follow –up Activity Visit a market place and identify various functions performed by the people and prepare notes on the importance of marketing.