ICT ENABLED LESSON PLAN - Salesmanship
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This lesson plan outlines a 45 minute class on salesmanship for 12th standard Business Studies students. The lesson will begin with a brainstorming activity by showing a video on the role of a salesperson. Students will then watch a short film demonstrating salesmanship techniques and have a group discussion on the qualities of an effective salesman. The lesson will conclude by presenting the key qualities of a good salesperson and having students observe and identify these qualities in a local shop salesperson. The goal is for students to understand the concepts of salesmanship and identify the important characteristics that make someone a good salesperson.
ICT ENABLED LESSON PLAN - Salesmanship
- 1. ICT ENABLED LESSON PLAN Name of the Teacher : Bhavya.V. R Standard : XII Name of the School : Govt. H.S.S, Sasthamcotta Strength : 60/62 Subject : Business Studies Average age : 17 yrs Unit : Marketing management Duration : 45 mts Topic : Salesmanship Date : 10-01-2014 Content outline Content analysis Terms Facts Concepts Curricular Objectives Salesmanship - Meaning, qualities of a good salesman Self confidence, communication, patience, persuation, pervasive, approach, presentation. Salesman should have a good personality Salesmanship concerned with the mutual benefits of buyer and the seller Personal selling means selling personally Salesmanship involves persuation of customers Salesmanship involves winning buyers confidence Salesmanship aims at mutual benefit Salesmanship involves providing information A good sales person educates and guides the customers about the features and utility of the product Salesmanship:- Salesmanship means selling personally. It involves face to face interaction between the seller and the prospective buyer for the purpose of making a sale To generate an idea about the concepts of salesmanship and identify the qualities of a good salesman through
- 2. Prerequisites Teaching Learning resources Teaching Learning strategies Reference brainstorming general discussion, group discussion and identify the features of salesman. Students may have awareness about salesman in their locality and have a positive attitude towards salesman and his qualities. Usual classroom aids like chalk board Video clippings Power point presentation Brain storming general discussion, group discussion, case study method. SCERT source book Plus Two Business Studies text book(SCERT)
- 3. Classroom Interaction procedure Pupil Response / Feedback Phase 1:- Introductory Phase Activity I (Brain storming and general discussion) After the routine classroom practices, teacher begins the class by exhibiting video clipping shows the working of a textile shop. The video focus to highlight the role and qualities of salesman. The discussion is led by the teacher based on the following key points. Who shows dresses? Who describe the quality of dresses? Based on the above lead points learner reached a consensus that salesmen have a significant role in making a sale. Phase II:- Development Phase Activity I( video presentation based general discussion) Teacher exhibits a short film clippings associated with salesmanship. The film describes the role of a salesman in making a sale. Here customer wants to buy a gold ring and go to jewelry shop. During the selection of the ring the salesman induce to take a diamond ring instead of gold one. He describes the benefits of diamond. At last the customer purchased the diamond ring. Thus the students get an idea about the salesmanship and the teacher helps the students to find out the meaning of salesmanship Concept to be considered Salesmanship means selling personally. It involves face tp face interaction between the seller and the prospective buyer for the purpose of making a sale (CB) All students are motivated and interact with the instructional materials Students contribute valuable and creative ideas/ thought that focus to reach the concepts Most of the students meaningfully link their prior experiences with the new learning situation All students are eagerly motivated and properly establish relationship between prior learning with new knowledge All students are actively engaged in the cognitive thought processing Most of them able to analyze and interpret the concept ‘salesmanship’ verbally
- 4. Activity II – Case study with group discussion Teacher divides the students into five groups and the teacher instructs the students to discuss within the techniques of salesman or qualities of a salesman. The teacher give a case to discuss to group “ Manohar is the best salesman of “seemas” which of his qualities differ him from other salesmen” Students start discussion and the teacher support and guide them. After this teacher asks the groups to present the summary of discussion. Then teacher consolidates different points suggested by each group and explain the qualities of a salesman Phase III – Concluding phase Teacher exhibits power point presentation of ‘qualities of a good salesman and conduct the lesson’ Students actively participated in group discussion All group members positively respond the activity by developing creative output and sequentially linking concepts QUALITIES OF A GOOD SALESMAN GOOD PERSONALIT[Y CHEERFULLNESS ENTHUSIAMS SELF CONFIDENCE GOOD MEMORY LOYALTY HONESTY FORESIGHT COMMUNICATIVE ABILITY
- 5. Review Questions 1. What do you mean by salesmanship? 2. What are the qualities of a good salesman? Follow-up activity Watch a salesman in a nearest shop and identify the features of a salesman.