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The Weather Company's Platform Story:
Lessons from Handling Up to 26 Billion
Transactions Per Day
Mon, 24-Oct 11:00 AM - 11:45 AM
Please note IBM’s statements regardingits plans, directions,and intent are subject to changeor withdrawal without notice and
at IBM’s sole discretion.
Information regarding potential future products is intended to outline our general productdirection andit should
not be relied on in making a purchasing decision.
The information mentionedregardingpotential futureproducts is not a commitment, promise, or legal obligation to
deliver any material, code or functionality. Information about potential futureproducts may not be incorporatedinto
any contract.
The development, release, and timing of any future features or functionality described for our products remains at
our sole discretion.
Performance is based on measurements andprojections using standard IBM benchmarks in a controlled
environment. The actual throughput or performancethatany user will experience will vary depending uponmany
factors, including considerations suchas the amount of multiprogramming in the user’s job stream, the I/O
configuration, thestorageconfiguration,and theworkload processed. Therefore, no assurancecan be giventhat
an individual user will achieve results similar to those stated here.
10/27/16World ofWatson 20162
Your speakers
Derek Baron
Program Director
Platform as a Service
Landon Williams
SVP Technology Products
& Architecture
10/27/16World ofWatson 20164
Data from connected cars are
an important factor in the
determination of insurance
premium pricing
10/27/16World ofWatson 20165
The problem:
25 GB / hour / connected car
By 2026 that’s one billion GB / year
Source: http://ww2.cfo.com/big-data-technology/2016/04/my-car-my-data-connected-car/
62 miles separate us from space
The Weather Company
collects and connects
the dots…
… powering Billions of
personalized forecasts a day
6
Hundreds of different types of data, terabytes a day coming in
162 forecast
models serve
as inputs to our
forecast
> 200,000
personal
weather
stations
Atmospheric
data from
50,000 flights
per day
15 Million
pressure reading
devices providing
readings
20 Million
devices
provide
Location data
The SUN Platform is supporting data for IoT,
Analytics, and Cognitive computing
7
2012: The big reboot to embrace cloud and transform culture
#2
#5
The InformationWeek Elite 100
tracks the IT practices of the
nation's most innovative IT
organizations
Before After
• 13 maxed-out data centers
• Aging apps running on one-of-everything
infrastructure
• Cloud-based, Cloud-agnostic
• Data-driven infrastructure
• API-based delivery of data
• 2.2 Million weather data points 4 times per
hour (2012)
• 2.2 Billion weather data points 15 times
per hour (2014)
• 60-70% of tech effort in maintenance/ops • 20-25% of tech effort in maintenance/ops
8
9
Transferred 1.6 PB forecast, map, and digital content
141 Billion API calls
4 PB of video in a single day
SUN throughput during hurricane Matthew
Yet only 15% of organizations have the capability to leverage data
and advanced analytics across their organization.
HBR Insight Economy Study
The advent of
cognitive
computing
The re-invention
of the world
in code
A world awash
with data
What’s changed in the world today
Source: The Battle Is For The Customer Interface, Tom Goodwin, Havas Media
World’s largest
transportation
company…
owns no
vehicles
World’s biggest
media
company…
creates no
content
World’s most
valuable
retailer…
has no
inventory
World’s largest
accommodation
provider…
owns no real
estate
World’s largest
video conference
company…
has no telco
infrastructure
New business models disrupt legacy players
New business models create entirely new value streams
12
Source: IBM and http://www.slideshare.net/andreasc/vision-mobile-iot-megatrends-iot-accelerate-berlin-v003
Nest harnesses the power of exogenous data
13
Source: http://www.slideshare.net/andreasc/vision-mobile-iot-megatrends-iot-accelerate-berlin-v003
14
Lessons / cultural change
15
• lessons learned over the last few years (eg cache strategies to
lower latency)
• technical choices and evolution (eg hadoop to spark)
• team structure and cultural changes - squads / agile etc...
• Scalability and efficiency lessons
#ibminsight
The SUN Platform logical architecture
17
Imperatives of the SUN Platform
18
Powers a multi-
billion dollar
business
Serving all data
on a global basis
Proven
Scales to the
precise load
without human
interaction
Scaling regularly
between 15 and
26 Billion
transactions a
day
Efficient
Service oriented
and API first
methodologies
Ability to
“compose your
own data flow"
Flexible
Including: Spark,
Cassandra, and
Parquet
Supports
structured, semi-
structured,
unstructured
datasets
Latest
Tech
Platform has
never had an
outage
Able to sustain
failures at any
level with no
operational
impact
Fault
Tolerant
Example Use Case: Forecast on Demand (FoD)
19
FoD delivers Billionsof personalized forecasts a day for 2.2 Billion locations for
The Weather Company
Why do so many great companies struggle putting their data to work?
20
Challenge Risk
High cost to get started Maintaining the health, scale and performance of a platform is expensive
• Skilled resources are expensive and hard to find, also different mix
of skills are required for each step of implementation
• Technology changes fast, it’s expensive to stay up to date
It’s easy to fail, especially in
the first few years
Modernization involves a lot of failure before you succeed
• Projects often reset at least 2x before getting it right
The data will never be
perfect
Business data requires significant cost and time to cleanse and combine
with external data sources through partnerships to mine for insight.
Fast changing market needs Making the investment to build your own platform is a distraction from
your core business
Step 1: buy, setup and manage cloud infrastructure
Data centers closeto (global) users
Automatic failover betweendata
centers
Automaticallyadapt to workload
changes– increasing or
decreasing resourcesand
performance
21
IaaS Type Monthly 3-year
Total
Compute 10k $360k
Storage 0.5k $18k
Database 5k $180k
Networking 0.5k $18k
Analytics 2k $72k
Management .5k $18k
Security / Identity .2k $7.2k
App Services .3k $10.8k
Example over3 years
Labor Cost 3- year
Total
Setup 100k $100k
Manage 1 FTE ==
12.5K /mo
$450k
Step 1 Costs:
IaaS: $684k Labor: $550k Total: $1.23M
* Assume 1 TOC FTE is 100k/year, 1 DevOps is 150k/year
Step 2: design and build your initial and ongoing solution
ServicesArchitectureto:
– Ingest / Transform / Persist / Analyze /Distribution
– Self management / logging / monitoring
Cloud agnostic
APIdriven
Automaticallyelastic, scalable
22
Example over3 years:
Step 2 costs:
• 12 Months to get to Production
• Labor: $3.6M
Labor Costs # Months FTE Count Total
Initial Dev and Setup 12 8 $1.2M
Ongoing DevOps (after initial dev) 24 8 $2.4M
* Assume 1 TOC FTE is 100k/year, 1 DevOps is 150k/year
Step 3: Run and manage your system, 24/7
23
Labor Costs # Months FTE Count Total
TOC Operations 36 5 $1.5M
* Assume 1 TOC FTE is 100k/year, 1 DevOps is 150k/year
TOC Facility Monthly 3-year
Total
Software 5k $180k
Hardware 5k $180k
Space 2k $72k
Networking 0.5k $18k
Example over3 years:
Step 3 costs:
Facility: $450k Labor: $1.5M Total: $1.95M
3 year costs to build FoD from scratch
Step1:Buy,setupandmanagecloud
infrastructure
Step 2: Design andbuildyourinitialand
ongoingsolution
Step 3: Run and manageyoursystem,24/7
24
Step 1
18%
Step 2
53%
Step 3
29%
3 Year Cost ($6.8M)
Step 1: $1.23M, 18% of 3 year total cost
Step 2: $3.60M, 53% of 3 year total cost
Step 3: $1.95M, 29% of 3 year total cost
Cost is roughly $6.8M over 3 years
25
Profile for our foundational customers/partners
Visionaries who share our belief and are driven by achieving an "order of
magnitude" improvement in their business
ü willing to invest in an initial use case
ü see implementation as a project
Datasets: non-regulated
Interested?
mailto: derek.baron@weather.com
Notices and
disclaimers
Copyright © 2016 by International Business Machines Corporation (IBM). No part of this document may be reproducedor
transmittedin any form without written permissionfrom IBM.
U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with
IBM.
Information in these presentations (including information relating to products that have not yet been announced by IBM) has been
reviewed for accuracy as of the date of initialpublication and could includeunintentional technical or typographical errors. IBM shall
have no responsibility to update this information. THISDOCUMENT IS DISTRIBUTED "AS IS" WITHOUT ANY WARRANTY,
EITHER EXPRESS OR IMPLIED. IN NO EVENT SHALL IBM BE LIABLE FOR ANY DAMAGE ARISINGFROM THE USE OF THIS
INFORMATION, INCLUDING BUT NOT LIMITED TO, LOSS OF DATA, BUSINESSINTERRUPTION, LOSS OF PROFIT OR LOSS
OF OPPORTUNITY. IBM products and services are warrantedaccording tothe terms and conditions of theagreements under
which they are provided.
IBM products are manufactured from new parts or new and used parts. Insome cases, a product may not be new and may have
been previously installed. Regardless, ourwarranty terms apply.”
Any statements regarding IBM's future direction, intent or product plans aresubject to change or withdrawal without
notice.
Performance data containedhereinwas generally obtained in a controlled, isolated environments. Customerexamples are
presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual
performance, cost, savings or other results in other operatingenvironments may vary.
References in this document to IBM products, programs, or services does not imply that IBM intends to makesuch products,
programs or services available in all countries in which IBM operates or does business.
Workshops, sessions and associatedmaterials may have been prepared by independent session speakers, and do not necessarily
reflect the views of IBM. All materials anddiscussions areprovided for informational purposes only, and areneither intended to, nor
shall constitutelegal or other guidance or advice to any individual participant or their specific situation.
It is the customer’s responsibility to insure its own compliance with legal requirements and toobtain advice of competent legal
counsel as tothe identificationand interpretation of any relevant laws and regulatory requirements that may affect the customer’s
business andany actions the customer may needto taketo comply with such laws. IBM does not providelegal advice or represent
or warrant that its services or products will ensurethat thecustomer is in compliance withany law.
27 10/27/16World ofWatson 2016
Notices and
disclaimers
continued
Information concerning non-IBM products was obtained from the suppliers of those products, their published announcements or other
publicly available sources. IBM has not tested those products in connection with this publication and cannot confirm the accuracy of
performance, compatibility or any other claims related to non-IBM products. Questions on the capabilities of non-IBM products should be
addressed to the suppliers of those products. IBM does not warrant the quality of any third-party products, or the ability of any such third-
party products to interoperate with IBM’s products. IBM EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESSED OR IMPLIED,
INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR
PURPOSE.
The provision of the information contained herein is not intended to, and does not, grant any right or license under any IBM patents,
copyrights, trademarks or other intellectual property right.
IBM, the IBM logo, ibm.com, Aspera®, Bluemix, Blueworks Live, CICS, Clearcase, Cognos®, DOORS®, Emptoris®, Enterprise Document
Management System™, FASP®, FileNet®, Global Business Services ®, Global Technology Services ®, IBM ExperienceOne™, IBM
SmartCloud®, IBM Social Business®, Information on Demand, ILOG, Maximo®, MQIntegrator®, MQSeries®, Netcool®, OMEGAMON,
OpenPower, PureAnalytics™, PureApplication®, pureCluster™, PureCoverage®, PureData®, PureExperience®, PureFlex®, pureQuery®,
pureScale®, PureSystems®, QRadar®, Rational®, Rhapsody®, Smarter Commerce®, SoDA, SPSS, Sterling Commerce®, StoredIQ,
Tealeaf®, Tivoli®, Trusteer®, Unica®, urban{code}®, Watson, WebSphere®, Worklight®, X-Force® and System z® Z/OS, are trademarks of
International Business Machines Corporation, registered in many jurisdictions worldwide. Other product and service names might be
trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at "Copyright and trademark information" at:
www.ibm.com/legal/copytrade.shtml.
28 10/27/16World ofWatson 2016
Thank You
8:00-8:45 Weather: the Most Pervasive Force in Business Breakers H
8:30-11:00 Into the Storm: Extracting Weather Data and Putting It
to Use for Your Business – Hands on Lab
Breakers A
9:00-9:45 IBM Watson IoT Plus The Weather Company Equals a
Game-Changer for Energy and Utilities
Breakers A
9:00-9:45 Actionable Insights without Dealing with Data Sources,
Analytics Software or Data Scientists
Islander E
11:00-11:45 The Weather Company's Platform Story: Lessons from
Handling Up to 26 Billion Transactions Per Day
Islander E
1:00-1:45
Spotlight Session: Weather and Climate Science:
Benefits to Business and Society to Date and Future
Trends
Theater
Level 3
2:00-2:45 How Visibility into Foot Traffic Can Transform Retail:
Demos and Real Client Use Cases
Jasmine B
3:00-3:20 How Watson Powers Content Personalization at The
Weather Company Redefining Development
Theater
#957
1:00-1:20 Adventures of a Storm Chaser
Monetizing Data Community
Theater, Booth
#465
1:00-1:45 Fighting Crime with SPSS and Weather Data
South Pacific
D
1:20-1:50 How Many Forecast Models Does it Take to Predict the
Weather Monetizing Data Community Theater
Booth #465
2:00-2:45 Putting Cities at the Center of a Growth Strategy with IBM
Metro Pulse Powered by Watson
Breakers H
3:30-3:50
Let’s Talk About the Weather: Predictive Analytics
Uncover the Impact of Climate Events Transforming
Industries
Theater, Booth
#726
4:00-4:45 How American Airlines Uses Weather Data and Aviation
Analytics
Islander E
4:00-4:45 Energy and Utilities Outage Prediction, Demand
Forecasting and Field Worker Safety through Weather
Jasmine B
11:00-11:45 Increase Customer Loyalty through Proactive Alerting Islander E 9:00-9:45 Think You Really Know Your Customers? With Micro-
segmentation, You Can
Islander E
11:00-11:45 Weather and Location Should Be the Core of Your
Business Strategy
Breakers A
12:00-12:45
How Weather Data and the IoT Improve Nutrition and
Food Safety throughout the Supply Chain
Breakers J
1:00-3:30
Weathering the Storm: A Technical Deep-Dive into How
to Get (and Use!) Weather Data Hands on Lab
Bayside F-09
Monday Tuesday
Wednesday Thursday
Don’t miss these other key weather sessions

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Lessons from handling up to 26 Billion transactions a day - The Weather Company Platform Story

  • 1. The Weather Company's Platform Story: Lessons from Handling Up to 26 Billion Transactions Per Day Mon, 24-Oct 11:00 AM - 11:45 AM
  • 2. Please note IBM’s statements regardingits plans, directions,and intent are subject to changeor withdrawal without notice and at IBM’s sole discretion. Information regarding potential future products is intended to outline our general productdirection andit should not be relied on in making a purchasing decision. The information mentionedregardingpotential futureproducts is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential futureproducts may not be incorporatedinto any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements andprojections using standard IBM benchmarks in a controlled environment. The actual throughput or performancethatany user will experience will vary depending uponmany factors, including considerations suchas the amount of multiprogramming in the user’s job stream, the I/O configuration, thestorageconfiguration,and theworkload processed. Therefore, no assurancecan be giventhat an individual user will achieve results similar to those stated here. 10/27/16World ofWatson 20162
  • 3. Your speakers Derek Baron Program Director Platform as a Service Landon Williams SVP Technology Products & Architecture
  • 4. 10/27/16World ofWatson 20164 Data from connected cars are an important factor in the determination of insurance premium pricing
  • 5. 10/27/16World ofWatson 20165 The problem: 25 GB / hour / connected car By 2026 that’s one billion GB / year Source: http://ww2.cfo.com/big-data-technology/2016/04/my-car-my-data-connected-car/
  • 6. 62 miles separate us from space The Weather Company collects and connects the dots… … powering Billions of personalized forecasts a day 6
  • 7. Hundreds of different types of data, terabytes a day coming in 162 forecast models serve as inputs to our forecast > 200,000 personal weather stations Atmospheric data from 50,000 flights per day 15 Million pressure reading devices providing readings 20 Million devices provide Location data The SUN Platform is supporting data for IoT, Analytics, and Cognitive computing 7
  • 8. 2012: The big reboot to embrace cloud and transform culture #2 #5 The InformationWeek Elite 100 tracks the IT practices of the nation's most innovative IT organizations Before After • 13 maxed-out data centers • Aging apps running on one-of-everything infrastructure • Cloud-based, Cloud-agnostic • Data-driven infrastructure • API-based delivery of data • 2.2 Million weather data points 4 times per hour (2012) • 2.2 Billion weather data points 15 times per hour (2014) • 60-70% of tech effort in maintenance/ops • 20-25% of tech effort in maintenance/ops 8
  • 9. 9 Transferred 1.6 PB forecast, map, and digital content 141 Billion API calls 4 PB of video in a single day SUN throughput during hurricane Matthew
  • 10. Yet only 15% of organizations have the capability to leverage data and advanced analytics across their organization. HBR Insight Economy Study The advent of cognitive computing The re-invention of the world in code A world awash with data What’s changed in the world today
  • 11. Source: The Battle Is For The Customer Interface, Tom Goodwin, Havas Media World’s largest transportation company… owns no vehicles World’s biggest media company… creates no content World’s most valuable retailer… has no inventory World’s largest accommodation provider… owns no real estate World’s largest video conference company… has no telco infrastructure New business models disrupt legacy players
  • 12. New business models create entirely new value streams 12 Source: IBM and http://www.slideshare.net/andreasc/vision-mobile-iot-megatrends-iot-accelerate-berlin-v003
  • 13. Nest harnesses the power of exogenous data 13 Source: http://www.slideshare.net/andreasc/vision-mobile-iot-megatrends-iot-accelerate-berlin-v003
  • 14. 14
  • 15. Lessons / cultural change 15 • lessons learned over the last few years (eg cache strategies to lower latency) • technical choices and evolution (eg hadoop to spark) • team structure and cultural changes - squads / agile etc... • Scalability and efficiency lessons
  • 17. The SUN Platform logical architecture 17
  • 18. Imperatives of the SUN Platform 18 Powers a multi- billion dollar business Serving all data on a global basis Proven Scales to the precise load without human interaction Scaling regularly between 15 and 26 Billion transactions a day Efficient Service oriented and API first methodologies Ability to “compose your own data flow" Flexible Including: Spark, Cassandra, and Parquet Supports structured, semi- structured, unstructured datasets Latest Tech Platform has never had an outage Able to sustain failures at any level with no operational impact Fault Tolerant
  • 19. Example Use Case: Forecast on Demand (FoD) 19 FoD delivers Billionsof personalized forecasts a day for 2.2 Billion locations for The Weather Company
  • 20. Why do so many great companies struggle putting their data to work? 20 Challenge Risk High cost to get started Maintaining the health, scale and performance of a platform is expensive • Skilled resources are expensive and hard to find, also different mix of skills are required for each step of implementation • Technology changes fast, it’s expensive to stay up to date It’s easy to fail, especially in the first few years Modernization involves a lot of failure before you succeed • Projects often reset at least 2x before getting it right The data will never be perfect Business data requires significant cost and time to cleanse and combine with external data sources through partnerships to mine for insight. Fast changing market needs Making the investment to build your own platform is a distraction from your core business
  • 21. Step 1: buy, setup and manage cloud infrastructure Data centers closeto (global) users Automatic failover betweendata centers Automaticallyadapt to workload changes– increasing or decreasing resourcesand performance 21 IaaS Type Monthly 3-year Total Compute 10k $360k Storage 0.5k $18k Database 5k $180k Networking 0.5k $18k Analytics 2k $72k Management .5k $18k Security / Identity .2k $7.2k App Services .3k $10.8k Example over3 years Labor Cost 3- year Total Setup 100k $100k Manage 1 FTE == 12.5K /mo $450k Step 1 Costs: IaaS: $684k Labor: $550k Total: $1.23M * Assume 1 TOC FTE is 100k/year, 1 DevOps is 150k/year
  • 22. Step 2: design and build your initial and ongoing solution ServicesArchitectureto: – Ingest / Transform / Persist / Analyze /Distribution – Self management / logging / monitoring Cloud agnostic APIdriven Automaticallyelastic, scalable 22 Example over3 years: Step 2 costs: • 12 Months to get to Production • Labor: $3.6M Labor Costs # Months FTE Count Total Initial Dev and Setup 12 8 $1.2M Ongoing DevOps (after initial dev) 24 8 $2.4M * Assume 1 TOC FTE is 100k/year, 1 DevOps is 150k/year
  • 23. Step 3: Run and manage your system, 24/7 23 Labor Costs # Months FTE Count Total TOC Operations 36 5 $1.5M * Assume 1 TOC FTE is 100k/year, 1 DevOps is 150k/year TOC Facility Monthly 3-year Total Software 5k $180k Hardware 5k $180k Space 2k $72k Networking 0.5k $18k Example over3 years: Step 3 costs: Facility: $450k Labor: $1.5M Total: $1.95M
  • 24. 3 year costs to build FoD from scratch Step1:Buy,setupandmanagecloud infrastructure Step 2: Design andbuildyourinitialand ongoingsolution Step 3: Run and manageyoursystem,24/7 24 Step 1 18% Step 2 53% Step 3 29% 3 Year Cost ($6.8M) Step 1: $1.23M, 18% of 3 year total cost Step 2: $3.60M, 53% of 3 year total cost Step 3: $1.95M, 29% of 3 year total cost Cost is roughly $6.8M over 3 years
  • 25. 25
  • 26. Profile for our foundational customers/partners Visionaries who share our belief and are driven by achieving an "order of magnitude" improvement in their business ü willing to invest in an initial use case ü see implementation as a project Datasets: non-regulated Interested? mailto: derek.baron@weather.com
  • 27. Notices and disclaimers Copyright © 2016 by International Business Machines Corporation (IBM). No part of this document may be reproducedor transmittedin any form without written permissionfrom IBM. U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM. Information in these presentations (including information relating to products that have not yet been announced by IBM) has been reviewed for accuracy as of the date of initialpublication and could includeunintentional technical or typographical errors. IBM shall have no responsibility to update this information. THISDOCUMENT IS DISTRIBUTED "AS IS" WITHOUT ANY WARRANTY, EITHER EXPRESS OR IMPLIED. IN NO EVENT SHALL IBM BE LIABLE FOR ANY DAMAGE ARISINGFROM THE USE OF THIS INFORMATION, INCLUDING BUT NOT LIMITED TO, LOSS OF DATA, BUSINESSINTERRUPTION, LOSS OF PROFIT OR LOSS OF OPPORTUNITY. IBM products and services are warrantedaccording tothe terms and conditions of theagreements under which they are provided. IBM products are manufactured from new parts or new and used parts. Insome cases, a product may not be new and may have been previously installed. Regardless, ourwarranty terms apply.” Any statements regarding IBM's future direction, intent or product plans aresubject to change or withdrawal without notice. Performance data containedhereinwas generally obtained in a controlled, isolated environments. Customerexamples are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual performance, cost, savings or other results in other operatingenvironments may vary. References in this document to IBM products, programs, or services does not imply that IBM intends to makesuch products, programs or services available in all countries in which IBM operates or does business. Workshops, sessions and associatedmaterials may have been prepared by independent session speakers, and do not necessarily reflect the views of IBM. All materials anddiscussions areprovided for informational purposes only, and areneither intended to, nor shall constitutelegal or other guidance or advice to any individual participant or their specific situation. It is the customer’s responsibility to insure its own compliance with legal requirements and toobtain advice of competent legal counsel as tothe identificationand interpretation of any relevant laws and regulatory requirements that may affect the customer’s business andany actions the customer may needto taketo comply with such laws. IBM does not providelegal advice or represent or warrant that its services or products will ensurethat thecustomer is in compliance withany law. 27 10/27/16World ofWatson 2016
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  • 30. 8:00-8:45 Weather: the Most Pervasive Force in Business Breakers H 8:30-11:00 Into the Storm: Extracting Weather Data and Putting It to Use for Your Business – Hands on Lab Breakers A 9:00-9:45 IBM Watson IoT Plus The Weather Company Equals a Game-Changer for Energy and Utilities Breakers A 9:00-9:45 Actionable Insights without Dealing with Data Sources, Analytics Software or Data Scientists Islander E 11:00-11:45 The Weather Company's Platform Story: Lessons from Handling Up to 26 Billion Transactions Per Day Islander E 1:00-1:45 Spotlight Session: Weather and Climate Science: Benefits to Business and Society to Date and Future Trends Theater Level 3 2:00-2:45 How Visibility into Foot Traffic Can Transform Retail: Demos and Real Client Use Cases Jasmine B 3:00-3:20 How Watson Powers Content Personalization at The Weather Company Redefining Development Theater #957 1:00-1:20 Adventures of a Storm Chaser Monetizing Data Community Theater, Booth #465 1:00-1:45 Fighting Crime with SPSS and Weather Data South Pacific D 1:20-1:50 How Many Forecast Models Does it Take to Predict the Weather Monetizing Data Community Theater Booth #465 2:00-2:45 Putting Cities at the Center of a Growth Strategy with IBM Metro Pulse Powered by Watson Breakers H 3:30-3:50 Let’s Talk About the Weather: Predictive Analytics Uncover the Impact of Climate Events Transforming Industries Theater, Booth #726 4:00-4:45 How American Airlines Uses Weather Data and Aviation Analytics Islander E 4:00-4:45 Energy and Utilities Outage Prediction, Demand Forecasting and Field Worker Safety through Weather Jasmine B 11:00-11:45 Increase Customer Loyalty through Proactive Alerting Islander E 9:00-9:45 Think You Really Know Your Customers? With Micro- segmentation, You Can Islander E 11:00-11:45 Weather and Location Should Be the Core of Your Business Strategy Breakers A 12:00-12:45 How Weather Data and the IoT Improve Nutrition and Food Safety throughout the Supply Chain Breakers J 1:00-3:30 Weathering the Storm: A Technical Deep-Dive into How to Get (and Use!) Weather Data Hands on Lab Bayside F-09 Monday Tuesday Wednesday Thursday Don’t miss these other key weather sessions