Linked in account targeting feature slides
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This document discusses how LinkedIn can help align sales and marketing efforts through account-based marketing. It notes that LinkedIn has over 60 million senior decision influencers, 40 million decision makers, and 6.8 million C-level executives that can be targeted. It also provides details on how to target specific accounts, tailor content, measure results, and optimize campaigns on LinkedIn.
Linked in account targeting feature slides
- 2. 2 Align sales and marketing by seamlessly engaging influencers and decision makers across your key accounts on LinkedIn
- 3. Source: LinkedIn data; Senior Level Decision Influencers 60MM+ Decision Makers 40MM+ C-level execs 6.8MM+ Opinion Leaders 10.7MM+ Match your target account list to over 8 MM+ Company Pages on LinkedIn
- 4. 4 Align program dollars and resources against priority accounts that are determined in partnership with your sales team Use Case Why How Audience and reach Accurately target influencers across prospect organization Relevancy Tailor Sponsored Updates and Sponsored InMail campaigns to accounts that matter most Business impact Deliver relevant content that translates into meaningful results Your target audience Define your account list and streamline your focus using LinkedIn profile-based targeting like seniority and job function Your Content Create relevant and valuable content to drive impactful engagement among your key accounts Your Results Measure the effectiveness of your campaigns and optimize your content Re-engagement Re-establish a connection with your lost opportunities through valuable and relevant content Thought leadership Deepen relationships with your current customers and have a voice amongst your target accounts Business results Deliver marketing-influenced leads to your sales team
- 5. Extending Account-based marketing seamlessly across devices with SU and Sponsored InMail
- 6. 6 Getting Started with Account Targeting on LinkedIn Your business account may have up to 5 active lists. Multiple campaigns can run using the same list within one account. You can both include and exclude a target account list. Suggested companies per account list is 500 minimum companies and 30,000 maximum companies Please provide a .csv file for each target list with company name under one column 1 Select from a variety of profile-based targeting options including job seniority, job function, job title, member skills, member degree, member field of study, etc. At this time Account Targeting is not available when using Member Personas 2 At this time Account Targeting is only available through Sponsored InMail and assisted service Sponsored Updates. Please work with your account team to identify the right product mix for your marketing goals 3 4 Standard Sponsored Updates and Sponsored InMail reporting will be available. Please work with your account team to review results and optimize your campaigns. 5 Add profile-based targeting Identify the right product(s) to achieve your goals Select the campaigns to run against this list Review your results and optimize Prepare your target company list
- 7. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.