LinkedIn Basics & Best Practices
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The document outlines best practices and essential features of LinkedIn for job seekers, including account creation, optimizing profiles, and networking strategies. With over 950 million users, LinkedIn serves as a vital platform for job searching, networking, and career development, offering a free basic account and optional upgraded features. Key topics covered include profile enhancements, connection building, job search agents, and utilizing the platform effectively for career advancement.
LinkedIn Basics & Best Practices
- 1. LinkedIn Basics and Best Practices Bruce A. Bennett Career Coach Corner October 27, 2023
- 2. 2 Introduction Introduction LinkedIn user since 2006 Harper College Career Stimulus Program in 2010 MCWN Volunteer since 2010 Internet Job Seeker Series & NTS Job Club from 2018 Career Coach Corner Blogger & Presenter B² Discuss LinkedIn Podcaster
- 3. 3 Outline for session Outline Why LinkedIn? Getting started with LinkedIn Navigating through the LinkedIn website Your Profile Introduction card and additional elements Key areas to develop for being found by recruiters Building your LinkedIn connections/network/Groups Job Search Agent with filters & other search options Important activities Q & A session
- 4. 4 LinkedIn - What is it & Why use it? Over 950 million professionals use LinkedIn to network, exchange information, develop ideas, explore opportunities and connect! More than 90% of recruiters search for candidates on LinkedIn 45 million people use LinkedIn to job search weekly 6 people are hired on LinkedIn every minute 77 job applications submitted every second Source: https://blog.hootsuite.com/linkedin-statistics-business
- 5. 5 Getting Started with LinkedIn The basic account is free https://www.linkedin.com/signup Provide email & create password Agree and Join A detailed 30-minute video for creating your account http://tiny.cc/opb3vz There are several options for an upgraded account
- 6. 6 LinkedIn Account Options This offer popped up when I created a test profile Other options are available to an upgraded Account
- 7. 7 LinkedIn Account Options You do not need an upgraded account but it does provide additional features and benefits
- 8. 8 LinkedIn Account Options An upgraded account does provide extra bells and whistles Access to LinkedIn Learning is included with an upgraded account
- 9. 9 LinkedIn Navigation Tab - Home
- 10. 10 LinkedIn Navigation Tab – My Network
- 11. 11 LinkedIn Navigation Tab - Jobs
- 12. 12 LinkedIn Navigation Tab - Notifications
- 13. 13 LinkedIn Navigation Tab - Me
- 14. 14 LinkedIn Navigation - For Business
- 15. 15 Your View of My Introduction Card Your LinkedIn Profile offers more than a 2 page resume The red arrows focus on the important elements
- 16. 16 Use the More button to reveal additional options including the Connect option Your View of My Introduction Card
- 17. 17 My Views of the Introduction Card
- 18. 18 LinkedIn Profile - Add Profile Sections
- 19. 19 LinkedIn Profile - Add Profile Sections
- 20. 20 LinkedIn Profile - Add Profile Sections
- 21. 21 LinkedIn Profile - Add Profile Sections
- 22. 22 Editing Your LinkedIn Profile URL
- 23. 23 Editing Your LinkedIn Profile URL Click on the blue pencil to delete the computer generated digits & Save
- 24. 24 Editing Your LinkedIn Profile URL Use on resume, cover letter, business card, job applications, email signature
- 25. 25 Adding a Custom Banner Providing a custom banner enhances a profile
- 26. 26 Adding a Custom Banner LinkedIn offers a few new “custom” banners Use relevant image of your profession or brand 1600 x 400 pixels is suggested banner size
- 27. 27 Adding a Custom Banner This is the Upload a Photo option that allows you to adjust the image to size
- 28. 28 Adding a Custom Banner Use Google images to search for alternate options
- 29. 29 Key Areas a Recruiter Reviews The Skills section with Endorsements Photo - Passport format Headline - Skills or a Unique Value Proposition About section - Tell Me About Yourself Work Experience (bonus points for metrics) Your network of connections Recommendations 20 steps to a better LinkedIn profile in 2023 Optimizing your LinkedIn Profile to Increase your Chances of Being Sourced
- 30. 30 Skills & Endorsements Two skills are displayed but you can have 50 skills You can add a new skill by clicking the + hyperlink symbol The skills can edited by clicking on the pencil Add a new skill
- 31. 31 Strategic Guideline - Skills Two skills are featured but you can have 50 skills You can add a new skill by clicking the + hyperlink symbol The skills can edited by clicking on the pencil Add a new skill Edit your skills
- 32. 32 Skills & Endorsements LinkedIn suggests key skills based on your profile Click on the skill and Save to add it to your profile Or type in a skill to add it to your profile
- 33. 33 Skills & Endorsements You can select the role in which you gained the experience Multiple positions can be selected for the skill
- 35. 35 Skills & Endorsements Click on the editing pencil to arrive at this screen. Two options when clicking on the 3 dots symbol.
- 36. 36 Skills & Endorsements Click on the symbol and drag the skill to the new position.
- 37. 37 Skills & Endorsements Endorse connections to receive endorsements
- 38. 38 Skills & Endorsements When you click on the Demonstrate Skills button it opens this page You can Demonstrate transferable skills by writing or recording a response that will be included with relevant job applications Take Skill Assessments is a feature that is getting traction
- 39. 39 Skills & Endorsements It is imperative to add all your skills to your profile You might ask yourself why is this important? This Is Why I Emphasize Skills
- 40. 40 Three levels of connections Your LinkedIn Network - 1st, 2nd, or 3rd
- 41. 41 LinkedIn suggests many ways to build your network People you may know from University of South Florida Top emerging creators to follow Pages to follow based on your activity People you may know with similar roles People in the Professional Training & Coaching industry you may know Online events for you Groups you may be interested in Research Individual or Company Building Your LinkedIn Network
- 42. 42 People you may know with similar roles Click on their name or photo to connect Building Your LinkedIn Network
- 43. 43 Click on blue Connect button Building Your LinkedIn Network
- 44. 44 Dialogue box pops up with two options Add a note customized to the person Send now produces a generic spam like message Building Your LinkedIn Network
- 45. 45 A personal note increases the likely hood of a successful connection Only 300 characters can be used for the note Building Your LinkedIn Network
- 46. 46 Building Your LinkedIn Network 2nd Level – Click Connect Button, Message Locked
- 47. 47 Building Your LinkedIn Network 2nd Level - Click Connect or Message group member
- 48. 48 The More button or (3 dots) reveal several options including Connect Building Your LinkedIn Network
- 49. 49 Building Your Network with Groups Increase your network by joining industry or position related groups e.g. business development
- 50. 50 Building Your Network with Groups Groups vary by members and activity You can join up to 100 groups
- 51. 51 Building Your Network with Groups https://www.linke din.com/groups /2835/ Recommended regional group for Chicagoland area
- 52. 52 Building Your Network with Groups Posts are topical or informational Job posts can be found here too
- 53. 53 Building Your Network with Groups Groups allow for you to message members without being connected
- 54. 54 Building Your Network with Groups Hi John, I saw your post regarding #hiring. A number of people I come in contact through my career coaching are looking for opportunities. I would like to learn more about Harmer Associates. Would you be open to a brief phone call? Let’s connect! Hi Andrea, I have over a decade of experience as a Systems Administrator at a Fortune 500 company. The position you recently posted is a great fit with my background. Would you have a few minutes to discuss the role in greater detail? My resume is attached for your perusal.
- 55. 55 LinkedIn Job Search Agent A job search agent can be created easily You can save up to 10 different job searches using different job titles, and many other filtering criteria
- 56. 56 LinkedIn Job Search Agent Many filters are available to obtain specific results
- 57. 57 LinkedIn Job Search Agent Filters
- 58. 58 LinkedIn Job Search Agent Filters Utilize filters to target your ideal position & Company New filters have been recently added Under 10 Applicants, In Your Network & Fair Chance Employer
- 59. 59 Searching Other Categories Many filters can be used to fine tune the search results
- 61. 61 Searching Other Categories The filters at the end of list can be used to specify a Name, Job Title and/or Company e.g. Recruiter at Brunswick
- 62. 62 Searching Other Categories Recruiter OR talent acquisition search
- 63. 63 Searching Other Categories Recruiter OR talent acquisition search yields over 8.7 million results Adding a company or two can provide specific individuals
- 64. 64 Searching Other Categories Recruiter OR talent acquisition search with two companies added to search filters
- 65. 65 Searching Other Categories Recruiter OR talent acquisition search with two companies added to search filters with a specific location
- 66. 66 Your Activity Creating a post is an easy process Start on the Home page and click on Start a post
- 67. 67 Your Activity Click on the Anyone drop-down menu to select who receives the post
- 68. 68 Your Activity Activity posting can be articles, recognition, etc. Try to include an article hyperlink, image or video Click on See all Activity to view additional content
- 69. 69 Your Activity Information about the individuals viewing your posts View analytics provides information and insights about your posting activity
- 70. 70 Follow Company A LinkedIn company page features many details Following a company makes it easy to be informed The company knows you are Following them and/or Interested working with them
- 71. 71 Follow Company Like, Comment or Share to engage with a company
- 72. 72 Follow Company Additional Job search agents can be specific for your target companies You are more likely to be viewed when liking, commenting or sharing their content It demonstrates you are engaged with the company
- 73. 73 Important Visibility Setting There are three profile viewing options You want to let individuals and companies know that you are looking at them
- 74. 74 Mobile App Feature - Name Pronunciation LinkedIn mobile allows you to add your name pronunciation. Click on your profile settings to add name or brief message. Save 10 second recording as last step.
- 75. 75 McHenry County Workforce Network November Calendar of Events & Services Personalized Job Search Assistance Services To sign up, request the professional directly by email Resume Critique Mock Interview LinkedIn Critique - See LinkedIn Checklist.xlsx
- 76. 76 Upcoming Webinar Events Resumes, Cover Letters and Applying Online* *Zoom and In-Person event in the Woodstock office Thursday November 2, 2023 from 10:00am to 12:00pm Guide to a Winning Interview Monday November 6, 2023 from 10:00am to 12:00pm NTS Job Club Effective Networking in Your Career Wednesday November 8, 2023 from 1:00pm to 3:00pm LinkedIn for Your Job Search Monday November 13, 2023 from 10:00am to 12:00pm LinkedIn Strategic Guidelines Wednesday November 15, 2023 from 10:00am to 12:00pm
- 77. Feel free to connect with me on LinkedIn Bruce A. Bennett Mobile: 815-302-9552 Email: BABennett73@gmail.com LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/ https://bruce73.wordpress.com/upcoming-presentations/ Podcast: https://www.spreaker.com/show/b-squared-linkedin