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This document discusses how to effectively use LinkedIn for professional networking. It provides tips on managing your profile, contacts, recommendations, groups, and avoiding inbox spam. The key benefits highlighted are using LinkedIn to build and maintain professional relationships, reconnect with contacts, and develop credibility and expertise through recommendations, answers, and group participation.
- 1. Getting what you want through your online business network September 24, 2008 Zena Weist
- 2. Agenda Quick stats What’s in it for you? LinkedIn Inbox spam – UGH! Resume vs Profile Managing Contacts Recommendations Q&A Groups Resources
- 3. Why LinkedIn? 25 Million registered professionals 7.5 Million unique visitors: 8/08 Up 171% yr/yr
- 4. What’s in it for you? Relationships Matter Lends a credible, yet personal touch to professional networking Stay connected without upkeep Reconnect
- 5. LinkedIn Inbox Spam Account & Settings Email Notifications Contact settings Receiving Messages Invitation Filtering Privacy Settings Archive Not expected to answer, it’s the exception “ Unfortunately, because X, EQ is not accepting vendor communications for Y at this time”
- 6. “ This isn’t a resume, it’s a profile”* Your profile Update in bit size chunks Professional Headline Summary Specialties Public Profile Work History | Summarize *Quote: Mike O’Neil, CEO, Integrated Alliances
- 7. Your Contacts, Your Way Invite 25-50 peers through networks, your executive level functions, business cards Strategic level vendor contacts are key industry resources You don’t have to accept all requests, archive
- 8. Recommendations Recommendations matter This story can only be told by the person giving the rec Numbers, Specific project, Positive impact Give recs to those connections you want to be associated with: Manage up, across, down Build credibility through association
- 9. Questions & Answers Build awareness of your expertise through answering Rating Connections 80/20 Build credibility through association
- 10. Groups Local Past employers Associations
- 11. LinkedIn Resources Mike O’Neil mikeonlinkedin.com Integrated Alliances Dave Taylor: LinkedIn How- Tos Guy Kawasaki: 10 Ways to Use LinkedIn David Erickson Strategic Marketing with LinkedIn