Machine learning algorithms have limits and are better at interpolation than extrapolation. To improve accuracy, organizations are investing heavily in artificial intelligence and machine learning technologies to process vast amounts of data. Accuracy can be optimized by improving algorithms, data engineering, and obtaining more and higher quality data. Regularly refreshing models as new data is collected ensures the models continue to provide useful business insights. However, machine learning is only as useful as the overall business strategy, so the models and strategy must work together to maximize insights. The quest for accuracy through machine learning is an endless process of continuous improvement.
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