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1
DATA PEOPLE
HELLO
2
MAKE DATA SPEAK
PUNE DATA CONFERENCE, 31ST MARCH, 2018
BY SUNDEEP REDDY MALLU
@SUNDEEPRM
SUNDEEP.MALLU@GRAMENER.COM
3
HOW DOES IT LOOK WHEN DATA SPEAKS - INFORMATIVE
Jawbone UP sleep tracking device data for 24th August 2014
4
HOW DOES IT LOOK WHEN DATA SPEAKS - BORING
GOOGLE MAPS
1. Base Map Partner Program
2. Satellite Images
3. Traffic Information
4. Public Transport
5. Food Recommendation
6. Weather is missing 
5
CAN DATA REALLY SPEAK AND MAKE SENSE?
6
SHOW
me what is happening
with the data
EXPLAIN
to me why it’s happening
Allow me to
EXPLORE
and figure it out
Just
EXPOSE
the data to me
Low effort High effort
HigheffortLoweffort
Creator
Consumer
THERE ARE FOUR WAYS TO MAKE DATA SPEAK
7
GUJARAT ASSEMBLY ELECTIONS 2018 - EXPOSE
8
GUJARAT ASSEMBLY ELECTIONS 2018 - SHOW
9
GUJARAT ASSEMBLY ELECTIONS 2018 - EXPLAIN
10
GUJARAT ASSEMBLY ELECTIONS 2018 - EXPLORE
11
DHONI’S SIXES IN ODI - EXPOSE
Source: espncricinfo.com
12
DHONI’S SIXES IN ODI -SHOW
13
DHONI’S SIXES IN ODI - EXPLAIN
14
DHONI’S SIXES IN ODI - EXPLORE
15
2017, A PRIVATE BANK
WHAT EXPLAINS OUR ATTRITION LEVELS?
16
FACTORS DRIVING ATTRITION AT A RETAIL BANK
Premium Accounts attrition is
driven by other parameters
ENGAGEMENT DRIVES RETENTION
CSR, ATTENDANCE, LIBRARY BOOKS, ETC
BACKGROUND DOES NOT HAVE A
STRONG IMPACT
17
WHAT ARE THE ETHICAL CHALLENGES WHEN DATA SPEAKS???
1. Design a system to uniquely identify each citizen
2. Create a mechanism to categorize each citizen by a set of attributes
3. Identify a group of citizens matching a set of conditions for targeting
4. Do all this using current day Technology
IBM's strategic alliance with Nazi Germany
from 1930 to 1944
18
WHO CAN MAKE DATA SPEAK?
1. Combination of skills and capabilities spread across
• Mathematics
• Statistics
• Programming/Engineering
• Human Interface
2. Must have empathy for the business and business teams
3. Can speak to folks outside IT in their own context
4. PhD is optional 
Data gives you super powers as a tool.
More like a hammer.
Now go find the nail that needs the hammer.
19
I‘ll be more than happy to hear your
s
WE CAN ASSIST YOU IN NARRATING
DATA STORES
REACH OUT: CONTACT@GRAMENER.COM
JOIN US: CAREERS@GRAMENER.COM
MORE EXAMPLES AT GRAMENER.COM/DEMO

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Make Data Speak

  • 2. 2 MAKE DATA SPEAK PUNE DATA CONFERENCE, 31ST MARCH, 2018 BY SUNDEEP REDDY MALLU @SUNDEEPRM SUNDEEP.MALLU@GRAMENER.COM
  • 3. 3 HOW DOES IT LOOK WHEN DATA SPEAKS - INFORMATIVE Jawbone UP sleep tracking device data for 24th August 2014
  • 4. 4 HOW DOES IT LOOK WHEN DATA SPEAKS - BORING GOOGLE MAPS 1. Base Map Partner Program 2. Satellite Images 3. Traffic Information 4. Public Transport 5. Food Recommendation 6. Weather is missing 
  • 5. 5 CAN DATA REALLY SPEAK AND MAKE SENSE?
  • 6. 6 SHOW me what is happening with the data EXPLAIN to me why it’s happening Allow me to EXPLORE and figure it out Just EXPOSE the data to me Low effort High effort HigheffortLoweffort Creator Consumer THERE ARE FOUR WAYS TO MAKE DATA SPEAK
  • 11. 11 DHONI’S SIXES IN ODI - EXPOSE Source: espncricinfo.com
  • 13. 13 DHONI’S SIXES IN ODI - EXPLAIN
  • 14. 14 DHONI’S SIXES IN ODI - EXPLORE
  • 15. 15 2017, A PRIVATE BANK WHAT EXPLAINS OUR ATTRITION LEVELS?
  • 16. 16 FACTORS DRIVING ATTRITION AT A RETAIL BANK Premium Accounts attrition is driven by other parameters ENGAGEMENT DRIVES RETENTION CSR, ATTENDANCE, LIBRARY BOOKS, ETC BACKGROUND DOES NOT HAVE A STRONG IMPACT
  • 17. 17 WHAT ARE THE ETHICAL CHALLENGES WHEN DATA SPEAKS??? 1. Design a system to uniquely identify each citizen 2. Create a mechanism to categorize each citizen by a set of attributes 3. Identify a group of citizens matching a set of conditions for targeting 4. Do all this using current day Technology IBM's strategic alliance with Nazi Germany from 1930 to 1944
  • 18. 18 WHO CAN MAKE DATA SPEAK? 1. Combination of skills and capabilities spread across • Mathematics • Statistics • Programming/Engineering • Human Interface 2. Must have empathy for the business and business teams 3. Can speak to folks outside IT in their own context 4. PhD is optional  Data gives you super powers as a tool. More like a hammer. Now go find the nail that needs the hammer.
  • 19. 19 I‘ll be more than happy to hear your s
  • 20. WE CAN ASSIST YOU IN NARRATING DATA STORES REACH OUT: CONTACT@GRAMENER.COM JOIN US: CAREERS@GRAMENER.COM MORE EXAMPLES AT GRAMENER.COM/DEMO