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Managing Web 2.0 Records: Facebook, Twitter and Everything in BetweenJesse Wilkins, CRMAIIM InternationalJanuary 11, 2011
About AIIMInternational - Members in 146 countriesIndependent - Unbiased and vendor neutralImplementation Focused - Processes, not just technology Industry Intermediary - users, suppliers, consultants, analysts, and the channelhttp://www.aiim.org
Jesse Wilkins, CRMDirector, Systems of Engagement, AIIMBackground in electronic records management, email management, ECM, and social technologiesDirector, ARMA International Board of 	Directors (2007-2010)Frequent industry speaker and authorAIIM ERM Expert BloggerInstructor for AIIM Certificate Programs3
AgendaUse cases for social technologiesCommercial vs. enterprise social technologiesManaging social content as records
Use cases for social technologies
Keep in touch
Network and announce events
Share information
Find your next job
Respond to crises
Provide project updates
Provide organizational updates
Announce deals and events
Create agenda and minutes
Commercial vs. enterprise social technologies
Implementation modelIdentity managementArchival and local storageIntegrationAuditing and reporting Cost
Implementation model - commercialWeb-basedAppswww.idsgn.orgcybernetnews.com
Implementation model - enterpriseHostedApplication serverAppliance18
Identity management - commercialNeed separate accounts for most sitesMany sites leveraging identity managementFacebook ConnectTwitter OAuth
Identity management - enterpriseIntegration into identity infrastructureEnsure security and confidentialityProvide accountabilitySupport for groups and 	ethical wallsAccess to other 	resources inside the 	organization20
Archiving - commercialDoesn’t exist for most sitesAvailable for Facebook since Oct 2010Some third-party services available
Archiving - enterpriseSupport archiving and retrieval of system data22
Integration with other systems - commercialSome using FB Connect, OauthVery little integration into line of business systems - today
Integration with other systems - enterpriseAllow import from other systemsAllow export to other systems24
Auditing and reporting - commercialMost commercial services offer very little in the way of analytics and auditingSome third-party services available, especially for TwitterSocial “listening platforms” and CRM (sCRM)
Auditing and report - enterpriseSignificant amounts of information available for reportingWho has done whatWhat has been done to a 	particular article/item/etc.Any changes made to the 	system, security, etc.26
Cost - commercialBut…www.chaosaddons.com
Cost - enterpriseNOT FREE. Still cheaper than many other enterprise solutionsOften available via subscription modelFreemium
Managing social content as records
Prohibition is not realistic
Address in policies
Provide guidanceWhether the tool & account is official or unofficial (add screenshot)
Whether the account is monitored for actionable content (screenshot)
Is it a record?Is the information unique and not available anywhere else?Does it contain evidence of an agency’s policies, business, mission, etc.?Is the tool being used in relation to an agency’s work?Is there a business need for the information?Does it document a transaction or decision?
What is the record?Individual social network status updates or Tweets?The entire stream over a given period?Many of these tools do not lend themselves to metadata….Policy and consistency are key
DuplicationDetermine whether content is uniqueIf it’s already being captured elsewhere, treat as a duplicate record or as a non-recordA note about co-creation
Take a snapshot of record content
Archive entire stream locally
Records management in briefArchive selected items locallyUse search queries and monitoringStore selected items locally using search queries or RSS
Use the native backup to store locallyStore locally using built-in tools
Use a third-party service to store locallyStore locally using third-party service
Store locally using APIStore locally using APIs
Draft content locallyUse e.g. Word or Notepad to draft content updates and save *that* as a record
Implement enterprise versions
Implement a compliance solution  And many othersQuestions?
ConclusionWeb 2.0 is hereProhibition is not a realistic optionWeb 2.0 tools can add significant value to the organizationAnd they can be managed as records Lead your organization to use them effectively
For more informationJesse Wilkins, CRM, CDIA+Director, Systems of EngagementAIIM International             +1 (303) 574-0749 direct		jwilkins@aiim.org 		http://www.twitter.com/jessewilkins		http://www.linkedin.com/in/jessewilkins		http://www.facebook.com/jessewilkins		http://www.slideshare.net/jessewilkins
Additional Resources“How Federal Agencies Can Effectively Manage Records Created Using New Social Media Tools”, Patricia Franks, Ph.D., IBM Center for The Business of Government, 2010Guideline for Outsourcing Records Storage to the Cloud, ARMA International, 2010“Electronic Records Management: Blogs, Wikis, Facebook, Twitter, & Managing Public Records”, Washington State Archives, September 2009
Additional Resources“Managing Social Media Records”, U.S. Department of Energy, September 2010http://cio.energy.gov/documents/Social_Media_Records_and_You_v2_JD.pdf“Guidance on Social Networking”, Arizona State Library, Archives, and Public Records, June 2010http://www.lib.az.us/records/documents/pdf/Social_Networking.pdf
Additional ResourcesNARA Bulletin 2011-02, “Guidance on Managing Records in Web 2.0/Social Media Platforms”, October 2010http://www.archives.gov/records-mgmt/bulletins/2011/2011-02.html“A Report on Federal Web 2.0 Use and Value”, National Archives and Records Administration, 2010http://www.archives.gov/records-mgmt/resources/web2.0-use.pdf
Florida Social Media Toolkithttp://sites.google.com/site/flsocmed/“Friends, Followers, and Feeds: A National Survey of Social Media Use in Government”, NASCIO, September 2010http://www.nascio.org/publications/documents/NASCIO-SocialMedia.pdfTexas Dept of Information Resources Social Media Policyhttp://www.texas.gov/en/about/Pages/social-media-policy.aspx
Additional resourcesCompliance Building Social Media Policies Databasehttp://www.compliancebuilding.com/about/publications/social-media-policies/57 Social Media Policy Examples and Resourceshttp://www.socialmediatoday.com/davefleet/151761/57-social-media-policy-examples-and-resourcesWeb 2.0 Governance Policies and Best Practiceshttp://govsocmed.pbworks.com/w/page/15060450/Web-2-0-Governance-Policies-and-Best-Practices
Social Media Governance policy databasehttp://socialmediagovernance.com/policies.php“Analysis of Social Media Policies: Lessons and Best Practices”, Chris Boudreaux, December 2009http://socialmediagovernance.com
Managing Web 2.0 Records.

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Managing Web 2.0 Records.

  • 1. Managing Web 2.0 Records: Facebook, Twitter and Everything in BetweenJesse Wilkins, CRMAIIM InternationalJanuary 11, 2011
  • 2. About AIIMInternational - Members in 146 countriesIndependent - Unbiased and vendor neutralImplementation Focused - Processes, not just technology Industry Intermediary - users, suppliers, consultants, analysts, and the channelhttp://www.aiim.org
  • 3. Jesse Wilkins, CRMDirector, Systems of Engagement, AIIMBackground in electronic records management, email management, ECM, and social technologiesDirector, ARMA International Board of Directors (2007-2010)Frequent industry speaker and authorAIIM ERM Expert BloggerInstructor for AIIM Certificate Programs3
  • 4. AgendaUse cases for social technologiesCommercial vs. enterprise social technologiesManaging social content as records
  • 5. Use cases for social technologies
  • 15. Commercial vs. enterprise social technologies
  • 16. Implementation modelIdentity managementArchival and local storageIntegrationAuditing and reporting Cost
  • 17. Implementation model - commercialWeb-basedAppswww.idsgn.orgcybernetnews.com
  • 18. Implementation model - enterpriseHostedApplication serverAppliance18
  • 19. Identity management - commercialNeed separate accounts for most sitesMany sites leveraging identity managementFacebook ConnectTwitter OAuth
  • 20. Identity management - enterpriseIntegration into identity infrastructureEnsure security and confidentialityProvide accountabilitySupport for groups and ethical wallsAccess to other resources inside the organization20
  • 21. Archiving - commercialDoesn’t exist for most sitesAvailable for Facebook since Oct 2010Some third-party services available
  • 22. Archiving - enterpriseSupport archiving and retrieval of system data22
  • 23. Integration with other systems - commercialSome using FB Connect, OauthVery little integration into line of business systems - today
  • 24. Integration with other systems - enterpriseAllow import from other systemsAllow export to other systems24
  • 25. Auditing and reporting - commercialMost commercial services offer very little in the way of analytics and auditingSome third-party services available, especially for TwitterSocial “listening platforms” and CRM (sCRM)
  • 26. Auditing and report - enterpriseSignificant amounts of information available for reportingWho has done whatWhat has been done to a particular article/item/etc.Any changes made to the system, security, etc.26
  • 28. Cost - enterpriseNOT FREE. Still cheaper than many other enterprise solutionsOften available via subscription modelFreemium
  • 30. Prohibition is not realistic
  • 32. Provide guidanceWhether the tool & account is official or unofficial (add screenshot)
  • 33. Whether the account is monitored for actionable content (screenshot)
  • 34. Is it a record?Is the information unique and not available anywhere else?Does it contain evidence of an agency’s policies, business, mission, etc.?Is the tool being used in relation to an agency’s work?Is there a business need for the information?Does it document a transaction or decision?
  • 35. What is the record?Individual social network status updates or Tweets?The entire stream over a given period?Many of these tools do not lend themselves to metadata….Policy and consistency are key
  • 36. DuplicationDetermine whether content is uniqueIf it’s already being captured elsewhere, treat as a duplicate record or as a non-recordA note about co-creation
  • 37. Take a snapshot of record content
  • 39. Records management in briefArchive selected items locallyUse search queries and monitoringStore selected items locally using search queries or RSS
  • 40. Use the native backup to store locallyStore locally using built-in tools
  • 41. Use a third-party service to store locallyStore locally using third-party service
  • 42. Store locally using APIStore locally using APIs
  • 43. Draft content locallyUse e.g. Word or Notepad to draft content updates and save *that* as a record
  • 45. Implement a compliance solution And many othersQuestions?
  • 46. ConclusionWeb 2.0 is hereProhibition is not a realistic optionWeb 2.0 tools can add significant value to the organizationAnd they can be managed as records Lead your organization to use them effectively
  • 47. For more informationJesse Wilkins, CRM, CDIA+Director, Systems of EngagementAIIM International +1 (303) 574-0749 direct jwilkins@aiim.org http://www.twitter.com/jessewilkins http://www.linkedin.com/in/jessewilkins http://www.facebook.com/jessewilkins http://www.slideshare.net/jessewilkins
  • 48. Additional Resources“How Federal Agencies Can Effectively Manage Records Created Using New Social Media Tools”, Patricia Franks, Ph.D., IBM Center for The Business of Government, 2010Guideline for Outsourcing Records Storage to the Cloud, ARMA International, 2010“Electronic Records Management: Blogs, Wikis, Facebook, Twitter, & Managing Public Records”, Washington State Archives, September 2009
  • 49. Additional Resources“Managing Social Media Records”, U.S. Department of Energy, September 2010http://cio.energy.gov/documents/Social_Media_Records_and_You_v2_JD.pdf“Guidance on Social Networking”, Arizona State Library, Archives, and Public Records, June 2010http://www.lib.az.us/records/documents/pdf/Social_Networking.pdf
  • 50. Additional ResourcesNARA Bulletin 2011-02, “Guidance on Managing Records in Web 2.0/Social Media Platforms”, October 2010http://www.archives.gov/records-mgmt/bulletins/2011/2011-02.html“A Report on Federal Web 2.0 Use and Value”, National Archives and Records Administration, 2010http://www.archives.gov/records-mgmt/resources/web2.0-use.pdf
  • 51. Florida Social Media Toolkithttp://sites.google.com/site/flsocmed/“Friends, Followers, and Feeds: A National Survey of Social Media Use in Government”, NASCIO, September 2010http://www.nascio.org/publications/documents/NASCIO-SocialMedia.pdfTexas Dept of Information Resources Social Media Policyhttp://www.texas.gov/en/about/Pages/social-media-policy.aspx
  • 52. Additional resourcesCompliance Building Social Media Policies Databasehttp://www.compliancebuilding.com/about/publications/social-media-policies/57 Social Media Policy Examples and Resourceshttp://www.socialmediatoday.com/davefleet/151761/57-social-media-policy-examples-and-resourcesWeb 2.0 Governance Policies and Best Practiceshttp://govsocmed.pbworks.com/w/page/15060450/Web-2-0-Governance-Policies-and-Best-Practices
  • 53. Social Media Governance policy databasehttp://socialmediagovernance.com/policies.php“Analysis of Social Media Policies: Lessons and Best Practices”, Chris Boudreaux, December 2009http://socialmediagovernance.com

Editor's Notes

  • #7: Keep in touch with remote offices, colleagues, and even familyNetworking - personal, professional, career
  • #9: Learn new things. Lots of what folks post day-in and day-out is trivial. Then again, so is the RECMGMT-L listserv – and yet how many of you are on that and swear by the value you receive from it?
  • #10: 80% of companies use social media for recruitment – 95% use LinkedIn. And every recruiter and HR manager does due diligence on candidates using Google – and the top links for many are their profiles on LinkedIn, Facebook, etc.
  • #11: Because information can be easily augmented with photos, videos, and links
  • #16: [twitter] Web 2.0 considerations and issues[/twitter]
  • #30: [twitter] Web 2.0 considerations and issues[/twitter]
  • #31: The first step many organizations take to manage Web 2.0 is to try to block them. This is unrealistic for a number of reasons.
  • #35: The first step is to determine whether or not something is in fact a record. Just as we know that most email messages are not records, for most organizations their Facebook fan page updates will not be records either. In other words, we have to ask the same questions about these tools that we’d ask about any other type of information:Does it document a transaction or a decision? If it does, it’s probably a record. Is it captured in another form? This is the biggest reason why most social networking sites like Facebook and Twitter wouldn’t need to be captured as records – in most cases they are being used as another transmission mechanism for information stored elsewhere. Now, just because it isn’t a record doesn’t mean it couldn’t be discoverable or a public record and subject to FOIA-type laws. Again, same considerations here as for other types of information. [twitter]Determine whether something is a record or not according to its content and context.[/twitter]
  • #36: The next step is to determine exactly what is the record and must therefore be retained. Again, this will likely vary not just by content, but also by the nature of the tool. An individual social network status update or Tweet could rise to the level of a record, though I suspect this will be uncommon; in the case of a protracted discussion on someone’s wall or via Twitter, it might be the entire stream of updates on a particular topic or over a given period. This is analogous to determining when an instant message is a record. Many of these tools don’t really have metadata in the traditional sense. Twitter, for example, has the following public metadata: SenderMentions (the @ or DM it is addressed to, and could be more than one)A unique Twitter IDAn in-response-to Twitter ID if it uses the Twitter Reply capabilityA ReTweet ID if it was ReTweetedDate and time sentThe client used to send the update, if knownAny hashtags could be considered metadataBut note what there isn’t: No subject line or topic, no mechanism for filing it, no keywords (except maybe the hashtag). Other systems may offer more or less metadata but it is difficult to access some of that, even if it is retained by the system or commercial provider. The key is to have a records policy that is broad enough to encompass all of these tools and that stresses the content and context of information rather than its format. And as we noted earlier, just because it exists does not make it a record per se.[twitter] The next step is to determine exactly what is the record and must therefore be retained. [/twitter]
  • #45: Finally, there are enterprise versions of every Web 2.0 application. These enterprise versions are often available to be hosted inside the firewall, meaning that security is much more robust. Access can be secured to them much more effectively. They can be integrated into the organization’s identity infrastructure – whether Active Directory or something else – such that any change, post, comment, edit, update, etc. can all be tracked and, more importantly, tracked to a specific named user. No anonymous postings here. Of course, you have to pay for an enterprise version, but what you’re really paying for is a level of peace of mind. And you still get many of the same benefits – ease of use, familiarity with the type of tool, rapid and agile collaboration across geographical and time boundaries, etc. You’re just getting a more secure and robust version of it. [twitter]Consider implementing enterprise versions. FB is FB, but internal tools might be more appropriate.[/twitter]
  • #47: At this point I’d be pleased to entertain your questions.
  • #48: In conclusion, Web 2.0 is not something coming down the road or over the horizon – it’s here today and is probably in your organization, whether you know about it or not. It is all but impossible to effectively prohibit them – and the tools can significantly improve an organization’s collaboration and knowledge sharing, thereby adding value to the organization. It is incumbent on records management professionals to step up and lead your organizations in the effective use and management of these tools.