![Exploringuniquevaluesineachseries
.unique()
[ 2020-01-02 To 2020-03-25 ]](https://image.slidesharecdn.com/marketingchannelreportingtoolpresentation-240813092159-d3dea6c1/85/Marketing-Channel-Reporting-Too-using-PowerBI-and-Data-Analysis-11-320.jpg)
![Calculated column
Profit = T[revenue] - T[tax]
Data Analysis Expressions
DEFININGCALCULATIONS](https://image.slidesharecdn.com/marketingchannelreportingtoolpresentation-240813092159-d3dea6c1/85/Marketing-Channel-Reporting-Too-using-PowerBI-and-Data-Analysis-31-320.jpg)
Marketing Channel Reporting Too using PowerBI and Data Analysis
- 2. 01Business understanding 02Data understanding 03Data preparation AndModeling 04Deployment OUTLINE
- 4. Marketing Channels and subchannels Attract more visitors What channel acquires more users ?
- 6. Client goal is to monitor the performance of his marketing and specific channels so that he will be able to decide about marketing budget reallocations. Maingoal
- 8. The Number of time that you ad was actually ‘shown” to people Number of time people clicked on your ad Persons interact with ad (paid the cost ) IMPRESSION Clicks Conversions Just Appear Mass and 1K Visitor Buyer / Browser visitor Key Attributes
- 9. Data Shape(8835,15) Online Direct offline Email Social Media Last Touch First Touch Categorical Numerical Was your blog responsible for the convert? Or was it your Facebook Ad? ?
- 11. Exploringuniquevaluesineachseries .unique() [ 2020-01-02 To 2020-03-25 ]
- 15. Univariate ANALYSIS It has a higher number of data points having low values Distribution is positively skewed and most of the outliers are present on the right side of the distribution.
- 16. central value in the distribution variability in a dataset
- 23. ● morelinearlydependent ● have almostthesameeffect (8835, 11) CorrelationFeatureSelection
- 24. # evaluate predictions # what are scores for the features #features List SelectKBestMethod ANDModelPerformance Perform Feature Selection for Regression Data
- 27. multidimensionalmodel Tabular representation Multidimensional representation DRILL UP /DOWN PIVOTING SLICE / DICE
- 31. Calculated column Profit = T[revenue] - T[tax] Data Analysis Expressions DEFININGCALCULATIONS
- 32. MeasuresFOR AGGREGATION MONTH TO DATE RUNNING TOTAL MOVING AVERAGE
- 36. THANKS !