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innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 1 
©2014 
Matt Dobson 
Death of Tap: Designing for a Future without the Keyboard
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 2 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 3 
©2014 
The Death of Tap 
Designing for a Future Without the Keyboard
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 4 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 5 
©2014 
<Typewriter video> 
© Dr Typewriter, YouTube 2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 6 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 7 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 8 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 9 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 10 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 11 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 12 
©2014 
© Apple Inc. 2014
innovation & design 
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+44 (0)117 901 4000 
p 13 
©2014 
<Amazon fire TV video> 
© Amazon Inc. 2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 14 
©2014 
© Beyond Verbal. 2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 15 
©2014 
© Affectiva. 2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 16 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 17 
©2014 
James Holmes 
The Death of Tap 
Designing for a Future Without the Keyboard
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 18 
©2014 
The Power of Context
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 19 
©2014 
The sale of a boat? 
Or the sail of a boat?
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 20 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 21 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 22 
©2014 
© Google
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 23 
©2014 
© SAMSUNG 2014
innovation & design 
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+44 (0)117 901 4000 
p 24 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 25 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 26 
©2014 
© August 2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 27 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 28 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 29 
©2014 
© Nest Labs. 2014
innovation & design 
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p 30 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 31 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 32 
©2014 
Phil Jenkins 
Virtual Physical Interfaces
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 33 
©2014 
How emerging technologies might change the way we physically interact with products and services
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 34 
©2014 
But first…
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 35 
©2014 
If Engineering is the art of 
Creating Technology…
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 36 
©2014 
Design is the art of 
Humanising Technology
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 37 
©2014 
User Experience Design (UX) makes our interactions with technology understandable to people who aren’t computer scientists
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 38 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 39 
©2014 
User Needs 
Functional 
Cognitive 
Emotional 
Physical
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 40 
©2014 
Design for the 80%
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 41 
©2014 
Design for the 80% 
User Needs 
Number of Users
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 42 
©2014 
Design for the 80% 
User Needs 
Number of Users
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 43 
©2014 
Design for the 80% 
We balance out the simplest product that meets the needs of the largest number of users
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 44 
©2014 
Simplify the product for the majority 
Business reasons
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 45 
©2014 
Current interaction with digital products and services
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 46 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 47 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 48 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 49 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 50 
©2014 
Touchscreens often feel like glass walls
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 51 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 52 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 53 
©2014 
The Opportunity 
Decrease the load on our visual senses 
Enhance the quality of tactile feedback 
Maintain flexibility and adaptability
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 54 
©2014 
Fixed Function 
Adaptable 
Visual 
Tactile
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 55 
©2014 
Fixed Function 
Adaptable 
Visual 
Tactile
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 56 
©2014 
Turning air into surfaces
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 57 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 58 
©2014 
Haptic Feedback
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 59 
©2014 
Haptic Feedback 
Gesture 
Recognition
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 60 
©2014 
Haptic Feedback 
Gesture 
Recognition 
Holographic Display
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 61 
©2014 
Virtual Physical Interfaces
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 62 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 63 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 64 
©2014 
Personal Interfaces
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 65 
©2014 
Design for the 80% 
User Needs 
Number of Users
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 66 
©2014 
Design for the 100% 
User Needs 
Number of Users
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 67 
©2014 
Empowering users to form technology to suit their personal needs
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 68 
©2014 
matt dobson 
matt.dobson@kinneirdufort.com 
+ 44 (0) 78 85 97 84 01

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Matt Dobson

  • 1. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 1 ©2014 Matt Dobson Death of Tap: Designing for a Future without the Keyboard
  • 2. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 2 ©2014
  • 3. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 3 ©2014 The Death of Tap Designing for a Future Without the Keyboard
  • 4. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 4 ©2014
  • 5. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 5 ©2014 <Typewriter video> © Dr Typewriter, YouTube 2014
  • 6. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 6 ©2014
  • 7. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 7 ©2014
  • 8. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 8 ©2014
  • 9. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 9 ©2014
  • 10. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 10 ©2014
  • 11. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 11 ©2014
  • 12. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 12 ©2014 © Apple Inc. 2014
  • 13. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 13 ©2014 <Amazon fire TV video> © Amazon Inc. 2014
  • 14. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 14 ©2014 © Beyond Verbal. 2014
  • 15. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 15 ©2014 © Affectiva. 2014
  • 16. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 16 ©2014
  • 17. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 17 ©2014 James Holmes The Death of Tap Designing for a Future Without the Keyboard
  • 18. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 18 ©2014 The Power of Context
  • 19. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 19 ©2014 The sale of a boat? Or the sail of a boat?
  • 20. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 20 ©2014
  • 21. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 21 ©2014
  • 22. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 22 ©2014 © Google
  • 23. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 23 ©2014 © SAMSUNG 2014
  • 24. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 24 ©2014
  • 25. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 25 ©2014
  • 26. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 26 ©2014 © August 2014
  • 27. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 27 ©2014
  • 28. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 28 ©2014
  • 29. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 29 ©2014 © Nest Labs. 2014
  • 30. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 30 ©2014
  • 31. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 31 ©2014
  • 32. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 32 ©2014 Phil Jenkins Virtual Physical Interfaces
  • 33. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 33 ©2014 How emerging technologies might change the way we physically interact with products and services
  • 34. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 34 ©2014 But first…
  • 35. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 35 ©2014 If Engineering is the art of Creating Technology…
  • 36. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 36 ©2014 Design is the art of Humanising Technology
  • 37. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 37 ©2014 User Experience Design (UX) makes our interactions with technology understandable to people who aren’t computer scientists
  • 38. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 38 ©2014
  • 39. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 39 ©2014 User Needs Functional Cognitive Emotional Physical
  • 40. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 40 ©2014 Design for the 80%
  • 41. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 41 ©2014 Design for the 80% User Needs Number of Users
  • 42. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 42 ©2014 Design for the 80% User Needs Number of Users
  • 43. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 43 ©2014 Design for the 80% We balance out the simplest product that meets the needs of the largest number of users
  • 44. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 44 ©2014 Simplify the product for the majority Business reasons
  • 45. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 45 ©2014 Current interaction with digital products and services
  • 46. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 46 ©2014
  • 47. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 47 ©2014
  • 48. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 48 ©2014
  • 49. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 49 ©2014
  • 50. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 50 ©2014 Touchscreens often feel like glass walls
  • 51. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 51 ©2014
  • 52. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 52 ©2014
  • 53. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 53 ©2014 The Opportunity Decrease the load on our visual senses Enhance the quality of tactile feedback Maintain flexibility and adaptability
  • 54. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 54 ©2014 Fixed Function Adaptable Visual Tactile
  • 55. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 55 ©2014 Fixed Function Adaptable Visual Tactile
  • 56. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 56 ©2014 Turning air into surfaces
  • 57. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 57 ©2014
  • 58. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 58 ©2014 Haptic Feedback
  • 59. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 59 ©2014 Haptic Feedback Gesture Recognition
  • 60. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 60 ©2014 Haptic Feedback Gesture Recognition Holographic Display
  • 61. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 61 ©2014 Virtual Physical Interfaces
  • 62. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 62 ©2014
  • 63. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 63 ©2014
  • 64. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 64 ©2014 Personal Interfaces
  • 65. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 65 ©2014 Design for the 80% User Needs Number of Users
  • 66. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 66 ©2014 Design for the 100% User Needs Number of Users
  • 67. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 67 ©2014 Empowering users to form technology to suit their personal needs
  • 68. innovation & design www.kinneirdufort.com +44 (0)117 901 4000 p 68 ©2014 matt dobson matt.dobson@kinneirdufort.com + 44 (0) 78 85 97 84 01