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PERSONAL
IMPACT
Maximum impact - Making first impressions count
PERSONAL IMPACT
Why is it SO
important?
PERSONAL IMPACT
When does it
matter most?
Why is it SO
important?
PERSONAL IMPACT
How can you influence it
and turn it into a powerful
business tool?
When does it
matter most?
Why is it SO
important?
FIRST IMPRESSIONS
Scientists can’t
quite agree on
how long it takes
before we are
judged.
RAPID COGNITION
Snap judgments
that are made in
the blink of an
eye.
Why Me?
PRINCE
VIDEO CLIP
PRINCE
VIDEO CLIP
HOW THE MORNING WORKS
This is a two and a
half hour session:
The Science of First Impressions: what
people judge and why you should care.
Back to Basics: the most powerful
version of you.
The Charisma Toolkit: make sure your
message comes across. Body
language, non verbal communication,
tone and wardrobe.
There will be a 15 minute break at
10.15
Next up - Group Introductions
GROUP INTRODUCTIONS
Name
Position in
Company
What I would like
to take away from
the workshop
today
Fresh Eyes
Questions
“First impressions
are the
fundamental
drivers of our
relationships.”
Frank
Bernieri
BACK TO FIRST IMPRESSIONS
FIRST IMPRESSIONS
Why do we make
snap judgements?
SURVIVAL INSTINCT
CONFIRMATION BIAS
A confirmation bias is a
type of cognitive bias that
involves favouring
information that confirms
previously existing beliefs
or biases.
HEIDI GRANT HALVORSEN
VIDEO CLIP
What are the cues
you respond to when
you first meet
someone new?
CATEGORIES OF JUDGEMENT
Ethnic
background
Education
level
Ethnic
background
Education
level
Economic
level
Perceived
Competence
and Honesty
Trustworthiness
Level of
sophisticationSexual
Orientation
Level of
Success
(*Source: Michael
Solomon, PhD,
Psychologist NYU.)
Political
Background
Religious
Background
Desirability
CATEGORIES OF JUDGEMENT
Ethnic
background
Education
level
Economic
level
Perceived
Credibility,
Believability,
Competence
and Honesty
Trustworthiness
Level of
sophisticationSex Role
IdentificationPolitical
Background
Religious
Background
Social/
Professional/
Sexual
Desirability
Level of
Success
(*Source: Michael
Solomon, PhD,
Psychologist NYU.)
CATEGORIES OF JUDGEMENT
TRUSTWORTHY COMPETENT
“Once you
understand the lenses
that shape the
perception of you –
you can learn to
clarify the message
you are sending out.”
Heidi
Grant
Halvorsen
Personal image
• All good communicators have a
strong understanding of their
personal image.
• They have a good idea of how they
are perceived.
• They know their unique strengths.
• They’ve worked on packaging
themselves so their message is clear.
What is the most
important factor in
a personal image?
How do you
think you
come across
to other
people?
What is your
reputation?
What do they
say when you
leave the
room?
SNAPSHOT FOCUS GROUP
Get into groups of 4.
Take it in turns to be
the subject while
the other 3 are the
focus group.
As the subject,
introduce yourself
and speak
conversationally on
the work related
topic given for one
minute.
Focus group can
help by asking
questions if
necessary.
When you have
finished focus
group, choose 4
adjectives from the
list which best
describe the
subject.
All adjectives are
positive.
FOCUS GROUP NEEDS TO CONSIDER
Wardrobe Body language
Non-verbal
communication
Tone
What the subject says is less
important than how they say it.
Manner
Feedback
Open to
everyone
Hidden from
everyone
Blind spot
How can increased self
awareness help in your
day to day role and
interactions both in and
out of the company?
“Everyone on the planet
knows WHAT they do…
Some people know HOW
they do it…
Very few can articulate
WHY they do it…”
Simon
Sinek
FINDING YOUR WHY
Why are you
SO good at
your job?
Why do you
do your job?
QUESTIONS TO HELP YOU
What are your core beliefs?
What are your quirks?
What are you passionate
about?
What are you really good at?
What would other people say
is your main strength?
FIRST IMPRESSIONS
NON-VERBAL
COMMUNICATION
NON-VERBAL COMMUNICATION
Non-verbal signals
carry 3 to 4 times
more impact than
verbal.
Argyle, Salter, Nicholson, Williams, Burgess. Institute
of Experimental Psychology
Oxford University
NON-VERBAL COMMUNICATION
Non-verbal signals
carry 3 to 4 times
more impact than
verbal.
Argyle, Salter, Nicholson, Williams, Burgess. Institute
of Experimental Psychology
Oxford University
What does
non-verbal
communication
tell us?
BODY LANGUAGE AUDIT
How does non-verbal
communication
affect us?
BODY LANGUAGE AUDIT
The problem with non-verbal communication
During a 30 minute
business meeting,
two people can
send each other
more than 800 non-
verbal signals.
Power and
Presence
Maximum impact - Making first impressions count
Maximum impact - Making first impressions count
PARA VERBAL COMMUNICATION
MIT media lab could predict
outcome of business plan
pitches with 87% accuracy
just looking at facial
expression and tone.
TONE |PITCH | SPEED
EYE CONTACT
Strongest form of non-verbal
communication
Good eye contact increases
positive first impression by 36%
People who maintain eye
contact are considered cleverer
Eye contact develops emotional
connections
60% of people
can spot a fake
smile
SMILE
It’s not
about you
Presence
TO BE A GOOD LISTENER
Clear your mind of distractions
Don’t interrupt
Let the other party know they are
listening
Don’t turn the conversation back
to yourself
Be able repeat all the main
points of the conversation when
it’s over
PROBLEMS WITH NON-VERBAL COMMUNICATION
Wardrobe -
does it
matter?
OBAMA
VIDEO CLIP
WARDROBE
Wardrobe - Brand
affirmation and
enhancement
FIONA BRUCE
VIDEO CLIP
WARDROBE
Wardrobe - Brand
affirmation and
enhancement
HANDSHAKE
HANDSHAKE
FIRST IMPRESSIONS
VIDEO CLIP
RAPID COGNITION
Snap judgments
that are made in
the blink of an
eye.
Why me?
FAMILY GUY
VIDEO CLIP
TONY BLAIR
VIDEO CLIP

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Maximum impact - Making first impressions count