MD Backline
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This document describes a patented, cloud-based system called MD Backline that automates patient contact before and after office visits through email or SMS. The system aims to improve patient care by asking how treatment is going, providing customized education, answering questions, collecting outcomes data, and generating research revenue. MD Backline has been tested with over 5,000 responses showing high response rates and positive feedback. It has delivered value to practices by reducing calls and documenting education. After two years of funding operations through $900k in revenue, projections estimate $4.9M in year 1 revenue growing to over $70M in year 3. The next steps are to expand to more specialties, EHR platforms, and seek investment partners.
MD Backline
- 1. Closing the Loop in Healthcare John A. Hovanesian, MD jhovanesian@mdbackline.com
- 2. • I forgot to ask... • Is this normal? • What a great doc! patient physician drug/device industry Unmet Need
- 3. Wish I had time to... • call to follow-up • educate properly • know how treatments compare? Unmet Need
- 4. Unmet Need • How is our product perceived? • How do we position it? • How can we improve it?
- 5. is... patented, cloud-based, secure online system for automating contact with patients before and after office visits to – Ask how they’re doing with treatment – Give customized patient coaching – Let patients ask questions – Give doctors real outcomes data – Collect data for “Meaningful Use” – Industry-sponsored research – Solicit online reviews from only happy patients Unmet Need
- 6. Actively Engaged Advisors Unmet Need Build Solution Strategy/ Finance Medical Legal/ Regulatory Technology
- 7. Build Solution 4 clicks Here’s the plan... Sounds good! EHR enhanced with... contacts patient by email or SMS with customizable delay & reminders phone, tablet, computer
- 8. 4 clicks phone, tablet, computer Build Solution EHR enhanced with... contacts patient by email or SMS with customizable delay & reminders
- 9. email, SMS customizable delay, reminders phone, tablet, computer EHR enhanced with... contacts patient by email or SMS with customizable delay & reminders Build Solution
- 10. customizable delay, reminders phone, tablet, computer Build Solution Normal Flag Alert Critical filtered alerts
- 11. Unmet Need Build Solution In Use • Dry Eye • Glaucoma • Pre-op education • Post-op outcomes In Development • Nutrition education • Allergy • Amsler monitoring • Flashes and Floaters • Others
- 12. Unmet Need Build Solution Test the Market • 60% response rate • 5,000+ responses
- 13. Unmet Need Build Solution Test the Market Deliver Value -better informed -better outcome Very informative. Thank you! Easy survey. It helped me! ...simple and to the point. You guys are the BEST!!!!!
- 14. Deliver Value - educational material - 30% fewer calls - <10% have questions - education is documented - patient acknowledges understanding - research revenue - CMS meaningful use - quality = reimbursement - happy patients only - direct to data entry box Time Documentation Financial Reputation Management Providers
- 15. Deliver Value - insights for on-label and off-label uses of product - post-market surveillance - tool for registration studies Industry - who is using products? - why? - what do they think? Scientific Regulatory Competitive
- 16. Unmet Need Build Solution Test the Market Deliver Value Generate Revenue Research Partners ...plus practices have funded all operations with $900k of revenue over 2 years
- 17. Revenue Projections • $4.9 MM in year 1 • $29.0 MM year 2 • $71.5 MM year 3 Unmet Need Build Solution Test the Market Deliver Value Generate Revenue
- 18. Unmet Need + Build Solution + Test the Market + Deliver Value + Generate Revenue = Proven Concept Next Step: Expand Specialties EHRPlatforms
- 19. • Currently seeking investment partners • In discussions with • Venture/angel investors • Strategic investors • EHR vendors • Drug/device companies • Clinical research organizations • Managed care plans Unmet Need + Build Solution + Test the Market + Deliver Value + Generate Revenue = Proven Concept Next Step: Expand
- 20. Thank You! John A. Hovanesian, MD jhovanesian@mdbackline.com www.mdbackline.com