media language intro denotation & connotation
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This document discusses media language and introduces the concepts of denotation and connotation. It begins by asking students to list signs that mean "stop" and then defines key terms like media, genre, representation, and ideology. It explains that denotation refers to describing what is literally seen in an image while connotation refers to the implied meanings and associations. An example is given of a "no walking" sign, where the denotation is a stick figure and the connotation is the message not to walk. Students are asked to practice identifying the denotation and connotations of an image of a waterfall.
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media language intro denotation & connotation
- 1. Connect: Signs that mean stop • How many different signs can you think of that mean stop? List them now… This is a sentence. Connect
- 2. CW MEDIA Language 22/09/2015 9/22/2015 Term 1, Lesson 2 2 Learning Objective: To know what is meant by the terms Media Language Learning Outcome Level All: Will understand the key term – Media Language 1 Most: Will be able to use the terms correctly to describe media texts 2 Some: Will be able to identify links between Denotation & Connotation 3
- 3. Key Concepts in Media 9/22/2015 Term 1, Lesson 2 3 M ediaLanguage I nstitution G enre R epresentation A udience I deologies N arrative E conomical, social,politicscontext
- 4. Denotation and Connotation When we look at an image in media studies, we analyse its meaning. When you look at a picture, it is not just a picture, there is often messages and meaning behind it. For example, look at this sign and describe what you can see: Discover 22/09/2015 Term 1, Lesson 2 4
- 5. You can see a walking stick figure in a red circle with a line through. But this sign has meaning to it. What is the message behind it? Denotation and ConnotationDiscover 22/09/2015 Term 1, Lesson 2 5
- 6. When we analyse images in media studies we call it - Denotation and Connotation Denotation = a description of what you can see in the image. Connotation = The meaning or associations we have with the image. Write this definition in your books Denotation and ConnotationDiscover 22/09/2015 Term 1, Lesson 2 6
- 7. Write down what you can see in this picture (DENOTATION) Now mind map what those objects mean (CONNOTATION)22/09/2015 Term 1, Lesson 2 7
- 8. 22/09/2015 Term 1, Lesson 2 8 Waterfall Peace, relaxation, power