Human—Computer
Interaction
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
cluttered
illegible
not modern
difficult

to print
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MIMUW HCI2020 01
— I’m simply not comfortable with those letters,
something is missing.
— I’m simply not comfortable with those letters,
something is missing.
— Well, yes, the cross stroke is gone from the letter A.
— I’m simply not comfortable with those letters,
something is missing.
— Well, yes, the cross stroke is gone from the letter A.
— Yes, and that bothers me.
— I’m simply not comfortable with those letters,
something is missing.
— Well, yes, the cross stroke is gone from the letter A.
— Yes, and that bothers me.
— Why?
— I’m simply not comfortable with those letters,
something is missing.
— Well, yes, the cross stroke is gone from the letter A.
— Yes, and that bothers me.
— Why?
— I’m simply not comfortable with those letters,
something is missing.
— Well, yes, the cross stroke is gone from the letter A.
— Yes, and that bothers me.
— Why?
— I just don’t feel we are getting our money’s worth!
— The magic is back at NASA
MIMUW HCI2020 01
MIMUW HCI2020 01
— We thought it would be important to
take this brand and bring it or evolve it
into a more current or modern state
— We thought it would be important to
take this brand and bring it or evolve it
into a more current or modern state
— We thought it would be important to
take this brand and bring it or evolve it
into a more current or modern state
Peter Arnell
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
What makes
a product good?
MIMUW HCI2020 01
1. Value: does it promise to help?
1. Value: does it promise to help?
2. Audience: does it reach the people
who want it?
1. Value: does it promise to help?
2. Audience: does it reach the people
who want it?
3. Design: does it work? is it nice?
MIMUW HCI2020 01
MIMUW HCI2020 01
1. Value: does the product promise to help?
1. Value: does the product promise to help?
— Product strategy (goals, metrics)
1. Value: does the product promise to help?
— Product strategy (goals, metrics)
— Value proposition /
Unique selling proposition
1. Value: does the product promise to help?
— Product strategy (goals, metrics)
— Value proposition /
Unique selling proposition
— Use cases
MIMUW HCI2020 01
2. Audience: does the product reach the
people who want it?
2. Audience: does the product reach the
people who want it?
— Target group analysis
2. Audience: does the product reach the
people who want it?
— Target group analysis
— Get out of the building—talk to your users!
MIMUW HCI2020 01
3. Design: does the product work?
is it nice?
3. Design: does the product work?
is it nice?
— Structure, Functions, UX design, UI design
3. Design: does the product work?
is it nice?
— Structure, Functions, UX design, UI design
— Vision
3. Design: does the product work?
is it nice?
— Structure, Functions, UX design, UI design
— Vision
— Testing
MIMUW HCI2020 01
100
ways to fail
1000000…
ways to fail
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
źródło: bbc.com/news/world-44535687
źródło: bbc.com/news/world-44535687
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01
MIMUW HCI2020 01

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MIMUW HCI2020 01