The minutes from a production team meeting on February 4th, 2012 discussed issues with their music video for "Rum and Redbull" including that the video was too short without enough connecting scenes, a homeless scene was confusing and out of place, and some shots dragged on too long. The team decided to film additional transition scenes in a recording studio, re-film the homeless scene for clarity, and cut down shots to be sharper and sync with the music.