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Mobile first and Tablet centric
design
Jeff Wisniewski
University of Pittsburgh
Facebook: facebook.com/wisniewski.jeff
Twitter: @jeffwisniewski
Are you going to be redesigning?
DON‟T! until you learn about…..

   Mobile First and Tablet-Centric Design!
 Both of which really fall under the rubric of
              RESPONSIVE design
Responsive Design
adapt the layout to the viewing environment
Mobile First and Tablet-Centric Design
Two Dimensions
    Mobile-first design= content

    Tablet-centric design= layout
Mobile first
“We're just now starting to think about mobile
 first and desktop second for a lot of our
 products.”

-Kate Aronowitz, Design Director Facebook
Mobile-first ≠ Mobile friendly
Mobile friendly:

Remove flash
Make layout single column
Reward yourself with delicious lunch
Mobile first orthodoxy
• Mobile is exploding and has forever
  changed computing
• Designing for mobile first requires a
  minimalist approach to design that focuses
  on the key tasks users hope to achieve
• Mobile extends your capabilities with
  GPS, NFC, AR, etc
What‟s so great about mobile-first?
Losing 80% of your screen space forces you to
 focus.

    You need to know what matters most
You‟re forced to:
• Get rid of interface debris
• Highlight only your highest value products
  and services
Evidence
•   Readability
•   Flipboard
•   Instapaper
•   Paper.li
Why do we think that the “desktop” user is
 more willing to put up with having
 unnecessary crap thrown at them?
Unnecessary page cruft is being interpreted
 as damage and routed around with tools
 like the Readability bookmarklet, Safari‟s
 Reader functionality, and Instapaper.

                               -Jeffrey Zeldman
Tablets are now our overlords
And I, for one, welcome them…
Tablet me
Microsoft Office 15 apps to include 'touch
 mode‟ – theverge.com

2012: The year websites optimize for tablets
- gigaom.com

Holiday Tablet Traffic Jumps 229%
 -jumptap.com
BBC Overhauling Its Website For „Swipability‟-PaidContent
Mobile First and Tablet-Centric Design
Mobile First and Tablet-Centric Design
Mobile First and Tablet-Centric Design
Mobile First and Tablet-Centric Design
How to
Tips
• Make text larger for readability. use em-based font sizes
• Bonus tip: Consider offering a text resizing control.
• Increase padding and line-height
• Remove mouse hover interactions wherever possible. If
  you want to keep them, extend them to support tap-
  and-hold interactions as well as mouse hover.
• Percentage based containers
• Remove elements using the declaration (real or
  simulated) “position: fixed” because they slow down
  page scrolling on tablets to much greater extent than
  on desktop.
• Consider cutting some HTTP requests, as you would on
  mobile
By the numbers
• Touch target size: 26-34px
• Spacing between elements: Min. 8px
 ▫ MS Phone guidelines
Mobile First and Tablet-Centric Design
Touch me
Recommended touch

target size is 9mm/34px

Minimum touch target size

is 7mm/26px

Minimum spacing between

elements is 2mm/8px

Visual size is 60-100% of the touch target size
- Windows phone touch guideline
- http://msdn.microsoft.com/en-us/library/hh202889(v=vs.92).aspxs
Touch reference guide
• Guide and cards
• http://www.lukew.com/ff/entry.asp?1071
iOs (iPad) UI guidelines
https://developer.apple.com/library/ios/docu
 mentation/UserExperience/Conceptual/Mo
 bileHIG/UIElementGuidelines/UIElementGuid
 elines.html#//apple_ref/doc/uid/TP40006556
 -CH13-SW1

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Mobile First and Tablet-Centric Design

  • 1. Mobile first and Tablet centric design Jeff Wisniewski University of Pittsburgh Facebook: facebook.com/wisniewski.jeff Twitter: @jeffwisniewski
  • 2. Are you going to be redesigning? DON‟T! until you learn about….. Mobile First and Tablet-Centric Design! Both of which really fall under the rubric of RESPONSIVE design
  • 3. Responsive Design adapt the layout to the viewing environment
  • 5. Two Dimensions Mobile-first design= content Tablet-centric design= layout
  • 6. Mobile first “We're just now starting to think about mobile first and desktop second for a lot of our products.” -Kate Aronowitz, Design Director Facebook
  • 7. Mobile-first ≠ Mobile friendly Mobile friendly: Remove flash Make layout single column Reward yourself with delicious lunch
  • 8. Mobile first orthodoxy • Mobile is exploding and has forever changed computing • Designing for mobile first requires a minimalist approach to design that focuses on the key tasks users hope to achieve • Mobile extends your capabilities with GPS, NFC, AR, etc
  • 9. What‟s so great about mobile-first? Losing 80% of your screen space forces you to focus. You need to know what matters most
  • 10. You‟re forced to: • Get rid of interface debris • Highlight only your highest value products and services
  • 11. Evidence • Readability • Flipboard • Instapaper • Paper.li
  • 12. Why do we think that the “desktop” user is more willing to put up with having unnecessary crap thrown at them? Unnecessary page cruft is being interpreted as damage and routed around with tools like the Readability bookmarklet, Safari‟s Reader functionality, and Instapaper. -Jeffrey Zeldman
  • 13. Tablets are now our overlords And I, for one, welcome them…
  • 14. Tablet me Microsoft Office 15 apps to include 'touch mode‟ – theverge.com 2012: The year websites optimize for tablets - gigaom.com Holiday Tablet Traffic Jumps 229% -jumptap.com
  • 15. BBC Overhauling Its Website For „Swipability‟-PaidContent
  • 21. Tips • Make text larger for readability. use em-based font sizes • Bonus tip: Consider offering a text resizing control. • Increase padding and line-height • Remove mouse hover interactions wherever possible. If you want to keep them, extend them to support tap- and-hold interactions as well as mouse hover. • Percentage based containers • Remove elements using the declaration (real or simulated) “position: fixed” because they slow down page scrolling on tablets to much greater extent than on desktop. • Consider cutting some HTTP requests, as you would on mobile
  • 22. By the numbers • Touch target size: 26-34px • Spacing between elements: Min. 8px ▫ MS Phone guidelines
  • 24. Touch me Recommended touch target size is 9mm/34px Minimum touch target size is 7mm/26px Minimum spacing between elements is 2mm/8px Visual size is 60-100% of the touch target size - Windows phone touch guideline - http://msdn.microsoft.com/en-us/library/hh202889(v=vs.92).aspxs
  • 25. Touch reference guide • Guide and cards • http://www.lukew.com/ff/entry.asp?1071
  • 26. iOs (iPad) UI guidelines https://developer.apple.com/library/ios/docu mentation/UserExperience/Conceptual/Mo bileHIG/UIElementGuidelines/UIElementGuid elines.html#//apple_ref/doc/uid/TP40006556 -CH13-SW1